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Social Media Portfolio

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A sampling of my professional social media projects and campaigns, serving B2B, B2C, and nonprofit organizations in the Philadelphia area.

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Social Media Portfolio

  1. 1. Eric Hawthorn Social Media Marketing Portfolio Stand out. Stand out. Stand out.Stand out.
  2. 2. Eric Hawthorn | Social Media Marketing Professional About I am a writer and digital marketer with extensive B2B and B2C social media experience. I carefully tailor content, writing style, and engagement techniques to the audience and brand of each organization I serve. My approach has three goals: Connection. I emphasize captivating language and visual content that drive clicks, comments, and shares. Relationships. I ensure audience growth, brand value, and long-term customer engagement through substantive, relevant communications. Action. Whether through standalone posts or large-scale campaigns, my social strategies lead to website visits, sign-ups, queries, and business. Please enjoy this sampling of my professional projects. I look forward to discussing your organization's social media goals. Eric Hawthorn Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing Optimization Marketing Strategy Branding Customer Engagement Business Communications Meaningful Content Multimedia Community Management
  3. 3. Engaged Llenrock's B2B audience with exclusive blog content, industry news, timely research, evergreen content, polls, and infographics Managed communications to 1,700+ Twitter followers, and to hundreds more on other platforms, driving professionals to the company's site and industry blog Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing A commercial real estate investment-banking and advisory frm in Philadelphia LinkedIn | Twitter | YouTube | Facebook | Google+
  4. 4. Llenrock Group (continued) Produced and featured more than 50 interviews with industry leaders, garnering more than 6,000 YouTube views to date Highlighted company news, local industry events, and nonprofit partners including Big Brothers Big Sisters and Support Center for Child Advocates Managed Llenrock's 2,000-member Commercial Real Estate Finance Group on LinkedIn Eric Hawthorn | Social Media Marketing
  5. 5. An annual, innovation-focused hotel conference in New York City attracting participants from throughout the United States and around the world LinkedIn | Twitter | YouTube | Facebook Created year-round engagement with ILC's followers by sharing blog and news content, announcements, and previews of conference events Interacted with ILC sponsors, industry media, and event participants to drive social media mentions and site traffic Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing
  6. 6. Independent Lodging Congress (continued) Managed campaigns to promote ILC's charity auction supporting Big Brothers Big Sisters, which raised more than $5,000 in its first year and $7,000 in its second year Founded and ran ILC's first annual INDIE Hotel Awards—a national competition awarding top hotels, restaurants, and professionals—which enjoyed major social media buzz and resulted in more than 4,000 votes cast Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing
  7. 7. A nonproft executives' group and think tank focused on research and opportunity in the Mid-Atlantic region LinkedIn | Twitter | Facebook Spearheaded campaign to promote PREC's “Mid-Atlantic Real Estate White Paper Competition,” an annual research competition for college and grad students awarding cash prizes and publication Supported the brands of PREC's constituents, sharing news of their professional activities and achievements Focused on Philadelphia and Mid-Atlantic news and content to strengthen the group's local following Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing
  8. 8. A review of online fction highlighting authors, journals, and literary craft Twitter | Facebook Implemented aggressive Twitter strategy resulting in up to 10.5K impressions per month Steady engagement with authors and publishers to promote both Fiction Feed and outside content creators Diverse content including story reviews and exclusive author interviews ensured high engagement and audience loyalty Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing
  9. 9. Contact Let's talk about your organization's social media needs. I welcome your questions and comments via email and LinkedIn. eric.hawthorn416@gmail.com www.linkedin.com/in/erichawthorn Eric Hawthorn | Social Media Marketing Eric Hawthorn | Social Media Marketing

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