Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Committing toRecommendationsEric Colson | Stitch Fix
Data
a11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amna11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amnSIZE: 6BRAND: Call...
b11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnb11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnHEIGHT: 5’4”WEIGHT...
Algorithms
a11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amna11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amnw1(trendiness) + w...
Human Judgment
1. Leveraging unstructured data“I am 3 months pregnant soplease be generous on size!”2. Curation3. Fostering a relationship
ComplementaryAlgorithmsAlgorithms HCIHCIReinforcing
ThoughtfulConsideration
Loved this! I probably wouldnt have even tried it on because of the fear ofhorizontal stripes, but it was actually very fl...
Committing to Recommendations Strata 2013
Committing to Recommendations Strata 2013
Committing to Recommendations Strata 2013
Committing to Recommendations Strata 2013
Committing to Recommendations Strata 2013
Committing to Recommendations Strata 2013
Upcoming SlideShare
Loading in …5
×

Committing to Recommendations Strata 2013

927 views

Published on

Finally getting around to posting my Strata slides. Much of it needs the voiceover so I am including the link to the video here: http://www.youtube.com/watch?v=sAKTN-PeSwE

  • Be the first to comment

Committing to Recommendations Strata 2013

  1. 1. Committing toRecommendationsEric Colson | Stitch Fix
  2. 2. Data
  3. 3. a11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amna11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amnSIZE: 6BRAND: Callaise-ColePRICE: $108.00COLOR: CobaltNECKLINE:11 inchesLENGTH:37 inchesWAISTLINE:26”, cinched.FABRICATION:JerseyTOP CUT: looseWEATHER:Moderate, warmSPENDINESS:moderateBODY TYPE:Body type 1 affinity: HighBody type 2 affinity: MediumBody type 3affinity: HighHEMLINE:folsomOPACITY:mediumSHOULDER CUT:Hawethorn
  4. 4. b11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnb11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnHEIGHT: 5’4”WEIGHT: 125AGE: 31CUP SIZE: BBODY SHAPE :athleticCITY:NashvilleSHOULDERS:broadMOM: trueFAVORITECOLORS:blue, black, tanFAVORITEFABRICS:cotton, jerseySPENDINESSPREFERENCE:moderatePROFESSION:marketingSIZE:7-8, M, 27 insSHOULDERS: 17inchesWAIST: 28HIPS: 35ARM LENGTH: 18INSEAM: 30FEMUR : 14TORSO :FOREARM2 :1
  5. 5. Algorithms
  6. 6. a11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amna11 a12 a13 … a1na21 a22 a23 … a2n:am1 am2 am3 … amnw1(trendiness) + w2(personalized)f (:)b11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnb11 b12 b13 … b1nb21 b22 b23 … b2n:bm1 bm2 bm3 … bmnpreppyedgyglambohocasualclassicromanticbar topλ1λ2
  7. 7. Human Judgment
  8. 8. 1. Leveraging unstructured data“I am 3 months pregnant soplease be generous on size!”2. Curation3. Fostering a relationship
  9. 9. ComplementaryAlgorithmsAlgorithms HCIHCIReinforcing
  10. 10. ThoughtfulConsideration
  11. 11. Loved this! I probably wouldnt have even tried it on because of the fear ofhorizontal stripes, but it was actually very flattering.“I love trying on new items that I never would have picked out for myself!”“I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles andfabrics I’d never have chosen.”“I am starting to realize just how adventurous I really am with clothing.”“I hated it when I saw it, but then I tried it on and LOVED it!”“it pushed me out of my comfot zone, and I love it”“I saw something like this at the store butdidn’t even think to pick it up. But you sent itto me and I tried it on and loved it!”“I didn’t think something can feel so soft!”

×