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How Holidays Effect a Coffee Shop - Analyzing 10,000 Visits

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A look at 10,000 Visits to Coffee Shops and Cafes and how the industry is effected by Holidays and Events Such as the Election. A guide for restaurants, coffee shops, cafes, and other small business to marketing their business during the holiday season.
Halloween - 19% Below Average Visits
Election Day - 21% Below Average Visits
Thanksgiving - 99% Below Average Visits
Black Friday - 45% Below Average Visits
Columbus Day - 67% Above Average Visits
Veterans Day - 54% Above Average Visits

Published in: Business

How Holidays Effect a Coffee Shop - Analyzing 10,000 Visits

  1. 1. HOLIDAY TRAFFIC IN COFFEE SHOPS A LOOK INTO HOW HOLIDAYS EFFECT THE COFFEE SHOP BUSINESS GAZELLAWIFI.COM GAZELLAWIFI.COM
  2. 2. For small coffee shop owners holidays are either something to look forward to or cringe over. We took a look at over 10,000 coffee shop visits and found these holiday trends. HOLIDAYS AND EVENTS IN COFFEE SHOPS
  3. 3. Gazella took a dive into the number of visits to coffee shops and cafes during times of holidays and large events. We found that holidays had some of the largest effects on the number of people visiting a coffee shop. The data set sampled represented coffee shops that were closed on Thanksgiving, therefore showing the least number of visits for a holiday. While holidays such as Columbus day showed an increase in number of visits. Veterans Day, Halloween, and even the 2016 election highlighted the peaks and valleys of coffee shop visits.
  4. 4. THE NUMBERS Columbus Day - 67% Above Average Visits Veterans Day - 54% Above Average Visits Halloween - 19% Below Average Visits Election Day - 21% Below Average Visits Thanksgiving - 99% Below Average Visits Black Friday - 45% Below Average Visits While some holidays have significant increases in traffic, others are some of the worst days for business. Locations were closed on Thanksgiving resulting in the lowest amount of coffee shop visits. 
  5. 5. Gazella's wifi marketing solution tracks visits via wifi logins as well as our passive wifi technology. Allowing restaurants, cafes, bars, and other small venues to make better marketing decisions, and collect unique customer proviles. These numbers are based on approximately 10,000 unique visits to independent coffee shops and/or cafes in the United States.
  6. 6. +1 402-513-4414 support@gazellawifi.com www.GazellaWifi.com 1905 Harney Street Omaha, NE 68131 FOR MORE RESTAURANT MARKETING INSIGHTS

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