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Are your pictures worth 1,000 words? (Eric Beteille)

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Too often we don't ask enough from the images and visual content we post online. This guide will give you 10 sure-fire criteria to help make your pictures worth 1,000 words.

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Are your pictures worth 1,000 words? (Eric Beteille)

  1. 1. Are Your Pictures Worth 1,000 Words? Eric Beteille Senior Content Strategist The Walt Disney Company
  2. 2. Why not just write 1,000 words?
  3. 3. Why bother with imagery at all? ● Entice ● Inform ● Motivate Cub Kahn, Oregon State University
  4. 4. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds 50 words 200 words 200 words 100 words Eyeful100 words 50 words 100 words 100 words 50 words 50 words = 1,000 words >
  5. 5. Leads the viewer's eye into the picture… Visually links the foreground and background… Creating continuity and an added element of depth. Cub Kahn, Oregon State University Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  6. 6. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  7. 7. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  8. 8. framing Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  9. 9. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  10. 10. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  11. 11. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  12. 12. Show depth by putting elements in the foreground, in the middle distance, and in the background Albert Moldvay, National Geographic Society Surroundings are often a way of giving extra information… Michael Langford, 35mm Handbook Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  13. 13. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  14. 14. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  15. 15. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  16. 16. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  17. 17. Helps create a sense of natural balance and harmony. Carrie Cousins Ratio that is pleasing to the human eye. Laurie Nyveen Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  18. 18. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  19. 19. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  20. 20. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  21. 21. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  22. 22. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  23. 23. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  24. 24. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  25. 25. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  26. 26. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds Effective means of directing the viewer's attention… Illusion of depth can be created... U.S. Navy photography training manual
  27. 27. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  28. 28. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  29. 29. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  30. 30. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
  31. 31. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
  32. 32. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds Users pay attention to information- carrying images that show content relevant to the task at hand… Users ignore purely decorative images that don't add real content to the page.... Nielsen Norman Group
  33. 33. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  34. 34. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  35. 35. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  36. 36. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  37. 37. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  38. 38. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  39. 39. Interestedness Interestingness Eyeful Real The simplicity or complexity of the photographs may have little to do in the end with how memorable the image is … It is the emotional impact that counts. Neil van Niekerk What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. Fractl Viral Emotions Research Emotive Informative Leading Lines Fore/Background Framing Rule of Thirds
  40. 40. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  41. 41. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  42. 42. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  43. 43. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  44. 44. Interestedness Interestingness Eyeful EyefulEmotive Real Informative People ignore stock images 85% of the time. Nielsen/Pernice, Eyetracking Web Usability Leading Lines Fore/Background Framing Rule of Thirds
  45. 45. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  46. 46. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  47. 47. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  48. 48. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  49. 49. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  50. 50. Interestedness Interestingness Eyeful EyefulEmotive Real Informative One of the most interesting things you can use to draw the eyes of a viewer into a photograph is the eyes of others. Joel Sartore, National Geographic Leading Lines Fore/Background Framing Rule of Thirds
  51. 51. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  52. 52. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  53. 53. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  54. 54. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  55. 55. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  56. 56. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  57. 57. Interestedness Interestingness Eyeful EyefulEmotive Real Informative The more interesting, the more surprising, the better… Something we don’t see every day... Joel Sartore, National Geographic Leading Lines Fore/Background Framing Rule of Thirds
  58. 58. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  59. 59. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  60. 60. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  61. 61. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  62. 62. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  63. 63. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  64. 64. Interestedness Interestingness Eyeful EyefulEmotive Real Informative We like looking at things that other people are looking at ... Even if that other person is a baby. Gus Lubin, Business Insider Kissmetrics Leading Lines Fore/Background Framing Rule of Thirds
  65. 65. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Kissmetrics Leading Lines Fore/Background Framing Rule of Thirds
  66. 66. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  67. 67. Interestingness EyefulEmotive Real Informative Interestedness Eyeful Leading Lines Fore/Background Framing Rule of Thirds
  68. 68. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  69. 69. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  70. 70. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  71. 71. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  72. 72. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  73. 73. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  74. 74. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  75. 75. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
  76. 76. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds
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  78. 78. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
  79. 79. Entice Inform Motivate
  80. 80. pedestrianphotographer.com

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