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Nmdl ppt pres-ERIC ANDERSON


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Nmdl ppt pres-ERIC ANDERSON

  1. 1. Weber’s Inn The Perfect Destination for a Mini-Vacation
  2. 2. Background
  3. 3. Facebook and Twitter2,971 Likes 959 Followers
  4. 4. Facebook and Twitter continued…
  5. 5. Search EngineOptimization Search Phrases • Ann Arbor Hotel • Ann Arbor Restaurant • Ann Arbor Vacation
  6. 6. Search Engine Marketing Pursue same search phrases with the addition of more specific search criteria.
  7. 7. Weber’s Inn Strategy
  8. 8. Budget Strategy Small efforts with big results
  9. 9. Budget$1,350 for 12 months
  10. 10. Goals • Increase Facebook Likes and Twitter followers • Increase social media conversation • Drive up search engine location• Encourage customers to share experience, turning Weber’s Inn social media into testimonials showing families and businessmen how easy it is to enjoy Weber’s Inn
  11. 11. ConclusionBy increasing traffic and exposure, and driving these increases toward the testimonials of pastcustomers, we can empower our key demographics to seek out Weber’s Inn for similar experiences.