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Marketing management

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Marketing management

  1. 1. MARKETING MANAGEMENT By : Anurag Dwivedi
  2. 2. Introduction Management is the process of getting activities completed efficiently and effectively with and through other people.
  3. 3. What is marketing ? Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization & its stakeholders.
  4. 4. The Indian Railways was a loss-making organization. In the 4 years under Lalu Prasad Yadav’s leadership, He also improved on his first year's performance by stating a profit of 14,000 crores in 2006. Then, in the 2007 budget, he increased the profit level to 20,000 crores. In 2008, profits were 25,000 crores.
  5. 5. Thank you

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