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[WEBINAR] Online Annuals - The Same Annual Report. Just Better.

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To learn more about the Annual Reports, please contact Derick Tjin at dtjin@tmxequicom.com or call at 416-815-0700.

There is also additional information on our website at http://www.tmxequicom.com/Strategic-Design/Strategic-Overview/default.aspx

www.tmxequicom.com
www.irmatters.com

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[WEBINAR] Online Annuals - The Same Annual Report. Just Better.

  1. 1. THE SAMEANNUAL REPORT.JUST BETTER/ | STRATEGIC DESIGN |1
  2. 2. PRESENTERS/ NEIL ANDERSON CAROLINE BRUCKNER HUGH CARTER NANDERSON@TMXEQUICOM.COM CBRUCKNER@TMXEQUICOM.COM HCARTER@TMXEQUICOM.COM |2
  3. 3. THE WORLD IS EVOLVING. |3
  4. 4. THE WORLD IS EVOLVING. |4
  5. 5. THE WORLD IS EVOLVING. |5
  6. 6. THE WORLD IS EVOLVING. |6
  7. 7. ANNUAL REPORTS ARE EVOLVING TOO. |7
  8. 8. THE ANNUAL REPORTNOT THE FINANCIALSNOT THE MD&ANOT A BOOKNOT A PDFAN OPPORTUNITY |8
  9. 9. WHY DO AN ANNUAL REPORT? RESPECT YOUR COMMUNICATION SHAREHOLDERS MATTERS |9
  10. 10. SEIZING THE OPPORTUNITY COMPELLING STORY CLEAR LANGUAGE + STRONG DESIGN = EMOTIONAL RESPONSE | 10
  11. 11. MORE OPTIONS | 11
  12. 12. THE SAME, JUST WORSENOT A PDFNOT A PDF WITH FLIP PAGESNOT A BUNCH OF FLAT JPEGSAN INTERACTIVE EXPERIENCE | 12
  13. 13. THE SAME, BUT BETTERConceived andexecuted specificallyfor an online experience | 13
  14. 14. WHY DO IT ONLINE? THE IMPACT SAME, RECALL JUST CONVENIENCE REACHBETTER MEASURABLE | 14
  15. 15. WHY > VIDEO/AUDIOShowcase personalitiesTell a storyConnect emotionally WWW.AGNICO-EAGLE.COM HTTP://WWW.YOUTUBE.COM/WATCH?V=ZE2LX2NYUHM | 15
  16. 16. WHY > MOTION GRAPHICSBring data to lifeExplain a conceptEngage the audience HTTP://YOUTU.BE/6O9F5NRJZWG HTTP://YOUTU.BE/0IFNAK-PKRI | 16
  17. 17. WHY > HTML5 WWW.AXIA.COM/INVESTORS/Video & audio 2012_INTERACTIVE_PROGRESS_REPORTsupport built-inNew dynamicinteractive options WWW.GE.COM/AR2011Mobile friendlyThe future of web WWW.NISSAN.CA/VEHICLES/MS/ VERSASEDAN/EN
  18. 18. CASE STUDYSPROTT RESOURCE WWW.SPROTTRESOURCE.COM/2011AR/ | 18
  19. 19. CASE STUDYSPROTT RESOURCE 55% ~2K 58COST REDUCTION VISITORS COUNTRIES | 19
  20. 20. CASE STUDYSPROTT RESOURCEPROVOCATIVEMESSAGE+STRONGDESIGN | 20
  21. 21. CASE STUDYSPROTT RESOURCE “ The best feedback we have had is from international investors who are new to the story. The annual really gives them a good overview of the macro story and the investments. — Glen Williams, Director of Communications, Sprott Inc. | 21
  22. 22. CASE STUDYCOMDEV WWW.COMDEV.CA/AR/ | 22
  23. 23. CASE STUDYCOMDEV | 23
  24. 24. CASE STUDYCOMDEV233% 1,400 96% INCREASED UNIQUE DECLINE IN REACH VISITORS PRINT COPIES (COMPARED WITH PRINT AR IN 2010) (2007 – 2011) | 24
  25. 25. CASE STUDYCOMDEVCOMPELLINGSTORY+IMPACT | 25
  26. 26. INGREDIENTS COMPELLING STORY CLEAR LANGUAGE+ STRONG DESIGN= EMOTIONAL RESPONSE | 26
  27. 27. THE SAMEJUST BETTER IMPACT RECALLEMOTIONALRESPONSE + BETTER CONVENIENCE REACH MEASURABLE | 27
  28. 28. THANKS FOR ATTENDING Q&A WWW.TMXEQUICOM.COM WWW.IRMATTERS.COM @TMX_EQUICOM              | 28
  29. 29. WE WOULD LOVE TO HEAR YOUR THOUGHTS NEIL ANDERSON CAROLINE BRUCKNER HUGH CARTER NANDERSON@TMXEQUICOM.COM CBRUCKNER@TMXEQUICOM.COM HCARTER@TMXEQUICOM.COM | 29
  30. 30. THE SAMEANNUAL REPORT.JUST BETTER/ | STRATEGIC DESIGN | 30

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