Fact Sheet - High Liner Foods (TSX: HLF; HLF.A)

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Q1 2010 Investor Fact Sheet for High Liner Foods Incorporated (TSX: HLF; HLF.A)

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Fact Sheet - High Liner Foods (TSX: HLF; HLF.A)

  1. 1. Fact Sheet – Q1 2010 Trading Info/Data (As of Feb. 19, 2010) Corporate Profile Symbol High Liner Foods is one of North America’s largest processors and marketers of prepared, TSX:HLF, HLF.A1 value-added frozen seafood. The Company’s branded products are sold throughout the United States, Canada and Mexico under the High Liner ®, Fisher Boy®, Mirabel®, Recent Price Sea CuisineTM and Royal Sea® labels, and are available in most grocery and club stores. HLF – $10.40 The Company also sells its High Liner ®, FPI® and Mirabel® food service products to HLF.A – $8.25 restaurants and institutions, and is a major supplier of private label seafood products 52-Week Price Range to North American food retailers and food service distributors. HLF – $5.51 - $10.40 HLF.A – $5.00 - $8.50 The Company’s core competency is value-added frozen seafood. Its sources of Market Capitalization2 competitive advantage include: ~$178.96 million •    orldwide procurement expertise supported by a state-of-the-art, internet-based  W information management system Shares Outstanding HLF – 13.3 million •    roficiency in frozen food logistics P HLF.A – 5.1 million •    trong relationships with every major supermarket chain, club store and food service  S Total – 18.4 million distributor in Canada and the U.S. Current Yield •    roven ability to successfully identify, develop and market innovative products that  P HLF – 2.88% meet the evolving demands of consumers HLF.A – 3.64% 1 HLF.A shares are non-voting equity shares •    ecognized, trusted brands that deliver on consumers’ expectations and a reputation  R and were issued in August and September for exceeding the demands of customers of 2008 2 Includes both HLF plus HLF.A shares Sales ($ millions) Interest-Bearing Debt ($ millions) 700 120 600 500 100 80 Corporate Data 400 Fiscal Year End 60 300 January 2, 2010 40 200 Number of Employees 100 20 1,081 0 0 2006 2007 2008 2009 2006 2007 2008 2009 Head Office Note: Adjusted for a constant exchange rate of Lunenburg, Nova Scotia US$1.00/CDN$1.0641. Founded Net Income from Continuing Diluted EPS from Continuing 1899 Operations ($ millions) Operations ($) 24 1.2 Listed on the TSX 20 1.0 1967 16 0.8 12 0.6 8 0.4 4 0 0.2 0.0 Contact Information 2006 2007 2008 2009 2006 2007 2008 2009 Kelly L. Nelson Note: Excluding the after-tax amount for non-operating Note: Excluding the after-tax amount for non-operating items and business acquisition transaction costs. items and business acquisition transaction costs. High Liner Foods Incorporated Tel: 902-634-6200 Growth Strategy Fax: 902-634-6228 kelly.nelson@highlinerfoods.com •    trengthen brands: Establish new and expand existing customer relationships S •    trengthen the organization: Reduce costs and improve margins S Trevor Heisler •    row through innovation: Introduce new value-added frozen seafood products G The Equicom Group •    he Company will also seek future acquisitions of complementary businesses to  T Tel: 416-815-0700 ext. 270 expand its product portfolio and strengthen its market leadership position. Fax: 416-815-0800 theisler @ equicomgroup.com
  2. 2. Key Markets 2009 Sales to Geographic Market Recent Developments Canada $297.7 U.S. $326.4 (47.5%) (52.0%) Highlights from the fourth quarter of 2009:  (all comparisons are to the same quarter of fiscal 2008)  Other •    djusted EBITDA1 increased 20.1% to $11.0 million despite lower sales and volume  A $3.1 (measured in pounds)  (0.5%) •    et income of $3.8 million, or fully diluted earnings per share (“EPS”) of $0.21,  N Brands up from $2.4 million, or fully diluted EPS of $0.13  •    et interest bearing debt reduced to 33.6% of total capitalization from 39.5%  N Financial Data $ 000 except 13 weeks ended 14 weeks ended 52 weeks ended 53 weeks ended per share data Jan 2, 2010 Jan 3, 2009 Jan 2, 2010 Jan 3, 2009 Sales 148,827 177,441 627,186 615,993 High Liner® – #1 frozen food Adjusted EBITDA1 11,039 9,188 43,573 37,917 product in Canada Net Income 3,798 2,376 19,747 14,192 Adjusted 4,374 4,036 20,889 18,348 Net Income2 Diluted EPS  Excluding One-time 0.24 0.22 1.14 1.00 Integration Costs & Non-operating Items Fisher Boy® – #2 fish stick in the U.S. 1 Adjusted earnings before interest, taxes, depreciation and amortization, business acquisition costs, other income and non-operating transactions as disclosed on the consolidated statements of income. Management believes that EBITDA is a useful performance measure as it approximates cash generated from operations, before capital expenditures and changes in working capital and excludes unusual items. EBITDA also assists comparison among companies as it eliminates the differences in earnings due to how a company is financed. The calculation of Adjusted EBITDA follows the general principles and guidance for reporting EBITDA issued by the Canadian Institute of Chartered Accountants Sea Cuisine® – Brand added 2 Net income excluding one-time integration costs and non-operating items. through the FPI acquisition Private Label – Largest grocery-chain supplier of value-added private label processed seafood products in both the U.S. and Canada

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