Contrary to what #catsofinstagram portrays, millennials do, in fact, prefer dogs to cats. (Sorry @taylorswift).
Just like everyone else in the marketplace, we were interested in learning more about millennials—not so much their pet preferences, but their spend behaviors. We analyzed data from millions of households and walked away with some startling realizations.
The kicker of them all? Millennials aren’t as unique as everyone thinks.
Millennials are currently the largest living generation and the long-term success of your brand just may depend on them. Get a leg up over your competition; download our latest research to learn more about this elusive generation and exactly where they spend their time and money.