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How to engage your audience

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Engaging viewers is more difficult today than ever before. In our culture of immediacy, loyal viewers are hard to come by. There is so much competition for attention, especially with new and emerging technologies that are changing the way consumers interact with media.

The goal at the engagement stage is to influence behavior. You want your viewers to interact with you. This is where you get to be creative. Use your social channels. Invent new ways to connect with viewers. And remember engagement isn’t about a one-time action, you want to cultivate a long-term relationship.

Download part 3 of our 4 part series on audience development to learn how to engage your audience.

Published in: Marketing
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How to engage your audience

  1. 1. How to engage your audience Part 3 of a 4 part series —
  2. 2. The challenge — creating a direct relationship with your viewer Now that you’ve built your audience and figured out how to reach them (click here for a refresher!), it’s time to engage them. This is the creative side of developing your audience. Your goal at this stage is to influence behavior and encourage them to take an action, like watching, downloading, following, liking, signing up, buying, subscribing, registering, voting, etc.
  3. 3. Engage fans across all screens with emotion, connection, participation, cooperation and loyalty. Leverage creative technologies to provide the most impactful messaging based on audience knowledge and segmentation. Provide 1:1 messaging through dynamic creative executions where applicable. Capitalize on interactivity within units to provide the best possible experience for viewers with the brand and content. Create compelling offers, incentives and messaging that will incent your fans to act. Engaging your audience requires you to:
  4. 4. Now what? Once your creative is out and fans start to engage, it’s time to measure. Don’t miss out on Part IV coming soon! — Sign up for the full series below. Or, have us give you a call to discuss how you can use data to more effectively reach your audience. Subscribe
  5. 5. About Epsilon Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the No. 1 World CRM/Direct Marketing Network and No. 1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505. Copyright©Epsilon2015EpsilonDataManagement,LLC.

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