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Reaching viewers is complicated. There are a lot of moving parts—platforms, technologies, channels, media, social, mobile, etc. How you reach customers is constantly changing, but what remains constant is the need to reach them.
To effectively reach viewers, you need to organize, integrate and coordinate your efforts in a way that reaches your target audience at the right time, in the right way, at the right place and with the right offer or message. Here’s how.
Download the 2nd part of our 4-part series on audience development and learn how to reach your audience.