So much has changed in the media & entertainment world in just a few short years. Viewers aren’t just watching television shows when they are scheduled—they’re watching them on their PC, tablet or mobile phone whenever they want. Their attention is drawn to YouTube while they are watching a movie on their TV at the same time. Over-the-top services have taken off, and they aren’t showing any signs of slowing. That said, linear television still draws millions of viewers—and marketers are increasingly focused on how to attract viewers to tune in.
To increase your viewership, you need to learn how to not only identify your potential audience, but to connect with them. But when you don’t have much data about them, how do you get started?