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25 quotes to help you ignite customer connections

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“Igniting customer connections starts with a single spark- a new idea, a revolutionary approach, or advice that makes a real difference.”

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25 quotes to help you ignite customer connections

  1. 1. 25 Quotes to Help You Ignite Customer Connections
  2. 2. About Igniting Customer Connections: Fire Up Your Company’s Growth By Multiplying Customer Experience & Engagement During the past few years I have seen clients fundamentally change the performance of their marketing by simultaneously focusing their strategies on improving how customers engage with their brand and how they (and the broader base of consumers) experience the brand. They’re not just observing this connection. They’re proactively allocating marketing strategies and dollars to improve engagement and experience – and ultimately, improving business outcomes – including sales, share of wallet, and brand equity – dramatically. That said, I wanted to write a book not based on theory or simple anecdotal examples. So I have commissioned proprietary research that provides clear insight and direction in terms of how we, as marketers, should optimize the range of diverse new channels, media, and technologies to drive brand and business equity. I wrote Igniting Customer Connections to help marketers like you use data, content, and technology to forge customer connections in ways that were unthinkable just a few years ago. This book is intended to help you take advantage of the amazing capabilities available today. And also get the respect (and promotion, of course) that hard-working marketers deserve. It provides a unique set of research and intellectual property designed to guide you to the next generation of successful marketing – turning marketing from a cost center to a vital function that systematically drives profitability for your organization. Andy Frawley, Author of Igniting Customer Connections President of Epsilon
  3. 3. Table of Contents Customer Connections Technology Moments of Truth Data Marketing Strategy
  4. 4. Customer Connections Technology Moments of Truth Data Marketing Strategy
  5. 5. “Igniting customer connections starts with a single spark- a new idea, a revolutionary approach, or advice that makes a real difference.”
  6. 6. “The balance of power has shifted from brand to consumers. And the impact of consumer empowerment cannot be underestimated.”
  7. 7. “Until you look at a customer holistically, you will not be able to optimize the relationship.”
  8. 8. “Every consumer is a unique collection of accumulated and ever- evolving values and choices.”
  9. 9. “ROE2 gives you a new way to create, nurture, and ignite your customer connections.”
  10. 10. Customer Connections Technology Moments of Truth Data Marketing Strategy
  11. 11. “Consider what you need to ignite and nurture customer relationships, then find the technology that makes it happen.”
  12. 12. “Technology can help you build strong customer relationships. Or it can do the opposite. It’s all about what you do with it.”
  13. 13. “Significant advancements in many of the capabilities and technologies are fueling a major and ongoing digital disruption in marketing.”
  14. 14. “Now media is in the palm of every consumer’s hand, and everyone is a producer.”
  15. 15. “On the Internet, emotions are easily shared, for better or for worse.”
  16. 16. “Technology isn’t the salvation of marketing. While it may accelerate and enable the brain of your organization, people remain at its heart.”
  17. 17. Customer Connections Technology Moments of Truth Data Marketing Strategy
  18. 18. “The atomic moment of truth is a critical point of interaction.”
  19. 19. “Every atomic moment of truth is an opportunity for a brand to understand and impact engagement and experience.”
  20. 20. “Remember real-time is not always the right time.”
  21. 21. Customer Connections Technology Moments of Truth Data Marketing Strategy
  22. 22. “It all starts with data. Data leads to insights and action. But you have to have the right data first.” Elmer Smith, Vice President of Customer Strategy, JCPenney
  23. 23. “Never before have marketers had the opportunity to drive such dramatic improvements in their business.”
  24. 24. “Without consumer data… the spark would simply go out.”
  25. 25. “Big Data by itself isn’t a strategy. Big Data can help you build an advantage and make you more competitive.” John Costello, President of Global Marketing and Innovation, Dunkin’ Donuts
  26. 26. Customer Connections Technology Moments of Truth Data Marketing Strategy
  27. 27. “In the world of marketing, getting your organization right is critical.”
  28. 28. “Perfectionism has its place, but so does experimentation.”
  29. 29. “Any marketing organization that ignores its customers’ privacy does so at its own peril.”
  30. 30. “Engage in the dialogue at a national, regional, or local level. But definitely engage.”
  31. 31. “Content is everything that rises above the clutter and noise.”
  32. 32. When it comes to loyalty, “we treat our members like they’re part of an exclusive club.” Patrick Brady, President of Marketplace and Ecommerce, Angie’s List
  33. 33. “If you’re not changing, you’re standing still. And that makes you vulnerable to the competition.”
  34. 34. Visit www.IgnitingCustomerConnections.com to order your copy.

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