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Epinion International Panel Book

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Epinion International Panel Book

  1. 1. WELCOME TO OUR WORLD EPINIONOF RESPONDENTSINTERNATIONAL PANEL BOOK August, 2012
  2. 2. ContentWhy Epinion? 3Epinion panels worldwide 4Vietnamese panel 5Danish panel 7Swedish panel 9Norwegian panel 11Finnish panel 13Thai panel 15Ukrainian panel 17Bangla panel 19How to start your first survey? 21 2
  3. 3. Why Epinion?> Easy accessible high quality panelsHigh Quality Panels Professional Sampling Tool Expertise Compliant with ESOMAR regulations If you can make your own survey questions, Our professional research team serves with Large number of recruitment channels and you can just send us the link to embed to our high expertise – from survey design to standardized recruitment questions sophisticated panel management system analysis, reporting and translation Apply a very stringent respondent quarantine practice Interesting invitations, not too long surveys and constant evaluation of respondents’ feedback 3
  4. 4. Epinion panels worldwide RUSSIA SWEDEN FINLAND NORWAY UKRAINE DENMARK HONG KONG TAIWAN VIETNAM PHILIPPINES BANGLADESH INDONESIA THAILAND MALAYSIA SINGAPOREExisting panels Future panels Out of scope 4
  5. 5. The Vietnamese panel at a glance >200,000 Panelists nationwide HA NOI. 20% CURRENT STATUS Panel size 208,994 Active recruitment channels 81 Monthly inflow of new panelists 12,000 DA NANG. 2% HO CHI MINH. 47% CAN THO. 1%Source: Epinion, August 2012, Vietnamese Panelists by Province, N = 208,994Strongest panelist Province with less Unreached provincegrowth than 1% 5
  6. 6. The Vietnamese panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION 66% University or college level education 74% Secondary school: university-preparatory 3% Male type 49% 51% Female 13% 16% Secondary school: technical/vocational type 13% 3% 1% 0% 15-19 20-29 30-39 40-49 50-59 60+ High school 5% Primary school 6%DO YOU HAVE ANY CHILDREN? MONTHLY HOUSEHOLD INCOME (VND) EMPLOYMENT Yes 28% Employed 56% Above 45 Million 2% No 72% Currently unemployed 2% 30 - 44.999 Million 2%HOUSEHOLD SIZE Retired, pensioner 0% 7.5 - 29.999 Million 30%5 or more 41% Homemaker 1% 4 39% 3 - 7.499 Million 43% 3 14% Student 37% 2 4% 1 1% Under 3 Million 22% Other 3% 6
  7. 7. The Danish panel at a glance >157,000 Panelists nationwide NORDJYLLAND. 9% CURRENT STATUS Panel size 157,133 Active recruitment channels 510 Monthly inflow of new panelists 7,500 MIDTJYLLAND. 21% HOVEDSTADEN. 34% SJÆLLAND. 15% SYDANMARK. 21%Source: Epinion, August 2012, Danish Panelists by Region, N = 157,133Region with more Region with less Region with lessthan 30% than 30% than 20% 7
  8. 8. The Danish panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION 23% University or college level 19% 20% education 17% 16% Secondary school: 13% university-preparatory 23% Male type 42% 6% Secondary school: 58% Female 33% technical/vocational type 15-19 20-29 30-39 40-49 50-59 60+ High school 11% Primary school 16%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (DKK) EMPLOYMENT Yes 45% Employed 59% > 1,000,000 6% No 55% Currently unemployed 8% 750,000 - 999,999 13%HOUSEHOLD SIZE Retired, pensioner 15% 400,000 - 749,999 36%5 or more 10% Homemaker 1% 4 19% 200,000 - 399,999 30% 3 17% Student 13% 2 36% 1 18% < 199,999 15% Other 4% 8
  9. 9. The Swedish panel at a glance >29,000 Panelists nationwide CURRENT STATUS Panel size 29,073 Active recruitment channels 108 Monthly inflow of new panelists 3,500 STOCKHOLMS. 19% VÄSTRA GÖTALANDS. 14% SKÅNE. 17%Source: Epinion, August 2012, Swedish Panelists by Region, N = 29,073Region with more Region with less Region with lessthan 10% than 10% than 3% 9
  10. 10. The Swedish panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION 21% University or college level 19% education 42% 18% 18% 14% Secondary school: university-preparatory 17% Male type 37% 8% Female Secondary school: 63% technical/vocational type 8% 15-19 20-29 30-39 40-49 50-59 60+ High school 22% Primary school 10%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (SEK) EMPLOYMENT Yes 43% Employed 59% > 1,000,000 3% No 57% Currently unemployed 5% 750,000 - 999,999 7%HOUSEHOLD SIZE Retired, pensioner 15% 400,000 - 749,999 36%5 or more 11% Homemaker 1% 4 18% 200,000 - 399,999 36% 3 17% Student 14% 2 36% 1 19% < 199,999 17% Other 5% 10
  11. 11. The Norwegian panel at a glance >22,000 Panelists nationwide CURRENT STATUS Panel size 22,823 Active recruitment channels 75 NORD-NORGE. 10% MIDT-NORGE. 8% Monthly inflow of new panelists 2,500 VESTLANDET. 20% ØSTLANDET. 53% SØRLANDET. 4%Source: Epinion, August 2012, Norwegian Panelists by Region, N = 22,823Region with more Region with less Region with lessthan 40% than 40% than 10% 11
  12. 12. The Norwegian panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION 23% 22% University or college level 20% education 47% Secondary school: 12% 12% university-preparatory 15% Male type 40% 8% 60% Female Secondary school: technical/vocational type 20% 15-19 20-29 30-39 40-49 50-59 60+ High school 8% Primary school 10%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (NOK) EMPLOYMENT Yes 46% Employed 58% > 1,500,000 3% No 54% Currently unemployed 3% 1,125,000 - 1,499,999 5%HOUSEHOLD SIZE Retired, pensioner 9% 600,000 - 1,124,999 32%5 or more 15% Homemaker 2% 4 20% 300,000 - 599,999 37% 3 18% Student 24% 2 30% 1 17% < 299,999 23% Other 3% 12
  13. 13. The Finnish panel at a glance >20,000 Panelists nationwide LAPPLAND. 3% CURRENT STATUS Panel size 20,051 Active recruitment channels 56 Monthly inflow of new panelists 3,000VÄSTRA FINLANDS.32% ULEÅBORGS. 7%ÅLANDS.<1% ÖSTRA FINLANDS. 9% SÖDRA FINLANDS. 47% Source: Epinion, August 2012, Finnish Panelists by Region, N = 20,051 Region with more Region with less Region with less than 40% than 40% than 10% 13
  14. 14. The Finnish panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION University or college level 24% education 51% 22% 18% 19% Secondary school: university-preparatory 9% Male 12% type 41% 59% Female Secondary school: 4% technical/vocational type 31% 15-19 20-29 30-39 40-49 50-59 60+ High school 3% Primary school 7%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (EUR) EMPLOYMENT Yes 41% Employed 63% > 100,000 6% No 59% Currently unemployed 7% 75,000 - 99,999 10%HOUSEHOLD SIZE Retired, pensioner 13% 40,000 - 74,999 35%5 or more 10% Homemaker 4% 4 16% 20,000 - 39,999 31% 3 16% Student 11% 2 36% 1 23% < 19,999 18% Other 3% 14
  15. 15. The Thai panel at a glance >56,000 Panelists nationwide NORTH 14% CURRENT STATUS NORTH EAST 13% 56,128 20 Panel size Active recruitment channels Monthly inflow of new panelists 9,000 CENTRAL 18% GREATER BANGKOK 40% SOUTH 9%Source: Epinion, August 2012, Thai Panelists by Region, N = 56,128Region with more Region with less Region with lessthan 40% than 40% than 10% 15
  16. 16. The Thai panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION 33% University or college level 30% education 69% Secondary school: 18% university-preparatory 5% Male type 43% 57% Female 7% Secondary school: technical/vocational type 12% 3% 1% 15-19 20-29 30-39 40-49 50-59 60+ High school 9% Primary school 4%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (BAHT) EMPLOYMENT Yes 20% Employed 40% > 899,999 11% No 80% Currently unemployed 2% 675,000 - 899,999 5%HOUSEHOLD SIZE Retired, pensioner 1% 360,000 - 674,999 16%5 or more 38% Homemaker 1% 4 34% 180,000 - 359,999 23% 3 17% Student 51% 2 8% 1 3% < 179,999 45% Other 4% 16
  17. 17. The Ukrainian panel at a glance >62,000 Panelists nationwide CURRENT STATUS Panel size 62,208 Active recruitment channels 35 Monthly inflow of new panelists 3,000 17
  18. 18. The Ukrainian panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION 38% University or college level education 74% 27% Secondary school: university-preparatory 8% 34% Male 15% type 10% Secondary school: Female 6% 14% 66% 4% technical/vocational type 15-19 20-29 30-39 40-49 50-59 60+ High school 3% Primary school 1%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (UAH) EMPLOYMENT Yes 55% Employed 64% > 150,000 3% No 45% Currently unemployed 7% 112,500 - 149,999 2%HOUSEHOLD SIZE Retired, pensioner 6% 60,000 - 112,499 12%5 or more 15% Homemaker 4% 4 27% 30,000 - 59,999 36% 3 33% Student 11% 2 19% 1 6% < 29,999 48% Other 7% 18
  19. 19. The Bangla panel at a glance >37,000 Panelists nationwide CURRENT STATUS Panel size 37,127 Active recruitment channels 10 Monthly inflow of new panelists 7,500 19
  20. 20. The Bangla panelBackground information: Gender, Age, Education, Family, Income and Employment distributionsGENDER AGE EDUCATION University or college level 65% 93% education 8% Secondary school: university-preparatory 3% Male type 26% Female Secondary school: technical/vocational type 2% 2% 4% 1% 92% 0% 15-19 20-29 30-39 40-49 50-59 60+ High school 1% Primary school 1%DO YOU HAVE ANY CHILDREN? YEARLY HOUSEHOLD INCOME (BDT) EMPLOYMENT Yes 32% Employed 66% > 399,999 13% No 68% Currently unemployed 15% 300,000 - 399,999 5%HOUSEHOLD SIZE Retired, pensioner 0% 160,000 - 299,999 8%5 or more 45% Homemaker 0% 4 29% 80,000 - 159,999 17% 3 15% Student 17% 2 8% 1 3% < 79,999 56% Other 1% 20
  21. 21. How to start your FIRST survey? 1 Send your request to RFQ@epinion.asia 2 Receive the quotation and confirm the cost 3 Then you are ready for the first surveyWHAT’S NEXT >STEP 1 STEP 2 STEP 3 STEP 4 Create Build Schedule Keep track of questionnaire sample and launch survey survey completionSet up your own survey Epinion creates a new Perform a test study to Epinion invites project in our sampling ensure that everything respondents and begins tool and sends you a URL works correctly the data collection link to place into your process survey 21
  22. 22. CONTACTS REQUEST FOR QUOTATIONPHAM TRAN NGHIA (MR) RFQ@EPINION.ASIASENIOR CONSULTANTT: +84 905 025 752E: PHAM.TRAN.NGHIA@EPINION.VNTHUE QUIST THOMASEN (MR) EPINIONDIRECTOR 11TH FLOOR, DINH LE BUILDINGT: +84 946 270 280 1 DINH LE STREET, DISTRICT 4,E: THUE.QUIST.THOMASEN@EPINION.VN HO CHI MINH CITY VIETNAMHUYNH BA DUY (MR) T: +84 8 38 26 89 89SENIOR MANAGER E: OFFICE@EPINION.VNT: +84 918 478 281 W: EPINION.ASIAE: HUYNH.BA.DUY@EPINION.VNNGHIA@EPINION.VN 22

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