SugarCRM User Group ONLINE: Email Campaigns Part II

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Learn best practices around building email campaigns and watch how to build your email and campaign in SugarCRM. Epicom’s Engineering Manager, Eric Wikman, will give a training session on how to create email templates and newsletters, embed tracker links, and create target, suppression, test, and seed lists in Sugar. The User Group will wrap up with open discussion and an Epicom engineer will moderate a Q&A session among attendees.

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  • Keep sender addresses as short as possible. Avoid continuous sending of messages to full or invalid mailboxes. You can do this by tweaking your bounce handling settings for each subscriber list. Minimize the use of these words and phrases in the subject line, message body, sender address, and reply-to address: Use of the word Free (although "free" tends to have more leeway than most other trigger words), $$, XXX, sex or !!! (any excessive punctuation) Subject contains "Double Your", "?", "For Only" or "Free Instant". TOO MANY CAPS IN THE SUBJECT LINE Email contains at least 70 percent blank lines The from field appears to not contain a real name, ends in numbers or contains the word friend. The reply-to field is empty The email claims not to be spam The email contains excessive images without much text Monitor new subscribers in your lists. Set suspicious "spamflag" addresses such as "abuse@" or "marketerspam@" as Inactive subscribers. Most of the popular and more advanced spam filters out there use these and a whole bunch of other criteria to score your campaign. For example, check out the range of filtering rules for SpamAssassin, one of the most popular spam filters on the web.Ultimately, the most important thing you can do is adhere to best practices for email marketing. Gain permission, compose relevant content, and deliver messages according to the customer's needs, wants, and preferences.
  • Keep sender addresses as short as possible. Avoid continuous sending of messages to full or invalid mailboxes. You can do this by tweaking your bounce handling settings for each subscriber list. Minimize the use of these words and phrases in the subject line, message body, sender address, and reply-to address: Use of the word Free (although "free" tends to have more leeway than most other trigger words), $$, XXX, sex or !!! (any excessive punctuation) Subject contains "Double Your", "?", "For Only" or "Free Instant". TOO MANY CAPS IN THE SUBJECT LINE Email contains at least 70 percent blank lines The from field appears to not contain a real name, ends in numbers or contains the word friend. The reply-to field is empty The email claims not to be spam The email contains excessive images without much text Monitor new subscribers in your lists. Set suspicious "spamflag" addresses such as "abuse@" or "marketerspam@" as Inactive subscribers. Most of the popular and more advanced spam filters out there use these and a whole bunch of other criteria to score your campaign. For example, check out the range of filtering rules for SpamAssassin, one of the most popular spam filters on the web.Ultimately, the most important thing you can do is adhere to best practices for email marketing. Gain permission, compose relevant content, and deliver messages according to the customer's needs, wants, and preferences.
  • SugarCRM User Group ONLINE: Email Campaigns Part II

    1. 1. SugarCRM User Group March 6th Topic: Email Campaigns Part II
    2. 2. Today’s SpeakersBill Harrison Eric WikmanCEO & Founder Engineering ManagerEpicom Corporation Epicom Corporationbill@epicom.com eric@epicom.comTwitter:@epicomcorp
    3. 3. Agenda• Learn best practices for creating email content• SugarCRM training on: – How to create email templates and newsletters. – How toembed tracker links in emails. – How to create target, suppression, test, and seed lists.• Q&A with presenters and Epicom
    4. 4. Upcoming User Groups• Tuesday, March 13th: Email Campaigns Part III – Advanced campaign management and reporting • View status of your campaign and tracked links • Learn about integrated solutions for extending your email marketing• If in Austin… – Epicom SXSW Startup Crawl is Thursday, March 6th from 4 to 10 PM at our office on 7th Street. Contact us for more
    5. 5. Tips for Subject Line Creation• Minimize the use of these words and phrases in the subject line: – Use of the word Free (although "free" tends to have more leeway than most other trigger words), $$, XXX, or !!! (any excessive punctuation) – Subject contains "Double Your", "?", "For Only" or "Free Instant” – “Free” is OK to use, just don’t make it the first word – TOO MANY CAPS IN THE SUBJECT LINE• Keep subject lines under 50 characters.
    6. 6. Tips for Email Creation• Avoid continuous sending of messages to full or invalid mailboxes. You can do this by tweaking your bounce handling settings for each subscriber list.• Minimize the use of these words and phrases in the message body, sender address, and reply-to address: – Email contains at least 70 percent blank lines (don’t try to add spaces to push the unsubscribe link down) – The from field appears to not contain a real name, ends in numbers or contains the word friend. – The reply-to field is empty – The email claims not to be spam – The email contains excessive images without much text• Ultimately, the most important thing you can do is adhere to best practices for email marketing. Gain permission, compose relevant content, and deliver messages according to the customers needs, wants, and preferences.
    7. 7. Resources• HubSpot – http://blog.hubspot.com/• Pardot – http://help.pardot.com/faqs/category/best- practices – “Think Outside the Inbox” (Buy on Amazon: www.amazon.com/Think-Outside-Inbox- Marketing-Automation/dp/0615361811)• Other email marketing products are also good sources to find recent research.
    8. 8. DEMO in Sugar
    9. 9. Questions?Join the LinkedIn Group:SugarCRM User Group - ONLINEor email: info@epicom.com

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