NW Technologies Social Market

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NW Technologies Social Market

  1. 1. Today’s AgendaSocial Media NetworkingEmerging Trends & OpportunitiesRecommendationOpen Forum 2
  2. 2. Social Media NetworkingWhat is Social Media / Social Networking?Who joins or signs up for these sites? 3
  3. 3. Why Join Social Media Sites? 4
  4. 4. Trends & OpportunitiesTechnological Trends :  Enhanced Wireless Technology resulting in an increase in the number of tablet and Smartphone users Image by Statista 5
  5. 5. Trends & OpportunitiesTime Spent in Social Media Sites has increased 6
  6. 6. Trends & OpportunitiesMarketing Trends  Traditional Marketing is starting to diminish  Marketing strategies are starting to focus on users of wireless devices  Internet marketing has evolved to content marketing  Business-to-Business (B2B) marketers show confidence in Social Media 7
  7. 7. Trends & OpportunitiesMobile Commerce is on the rise 8
  8. 8. RecommendationSocial Media Networking sites simply can no longer be ignored.Because of the steady increase in popular support for mobile devices, social media and online purchases, we should begin concentrating our marketing efforts in Social Media. 9
  9. 9. Our Target Market 10
  10. 10. Works Cited Blunt, Kenyon. "Top Ten Marketing Trends for 2012." Business 2 Community. Business 2 Community, 1 Jan. 2012. Web. 17 June 2012. Cole, Devin. "6 Digital Marketing Trends to Watch in 2012." Boston.com. NY Times Co., 10 Jan. 2012. Web. 14 June 2012. "Forecast - Smartphone Users in the U.S. 2010- 2016." Statista. Statista, n.d. Web. 14 June 2012. Hahn, Andreas M. "Motivations for Using Social Networking Sites in 2011."Andreas M. Hahn Blog. Andreas M. Hahn, 16 Nov. 2011. Web. 17 June 2012 Lake, Laura. "Marketing Methods and Trends - Whats New for 2012?" About.com Marketing. About.com, n.d. Web. 14 June 2012. 11
  11. 11. Works Cited "LinkedIn Top Social Site in Corporate America." MarketingProfs. Marketing Profs. LLC, 24 May 2010. Web. 17 June 2012. "Measuring the Digital World." ComScore. ComScore Inc., n.d. Web. 16 June 2012. Mershon, Phil. "How B2B Marketers Use Social Media: New Research." Social Media Examiner. Social Media Examiner, 24 Apr. 2012. Web. 17 June 2012. "Technology Trends 2012." WiFiNotes. Web Tech., n.d. Web. 15 June 2012. "What Is Social Media?" Social Media Defined. Social Media Defined, n.d. Web. 17 June 2012. 12
  12. 12. Open Forum 13

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