Social Media Strategy & New Platforms

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This presentation looks at creating an effective Social Media strategy by answering the "W" questions. Additionally, I look at a few social media platforms that organizations can use.

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Social Media Strategy & New Platforms

  1. 1. A Fresh Look At Social Media Ephraim Gopin Richard Levy www.fundraisinisfun.com/FR-Prezi
  2. 2. A Fresh Look At Social Media www.fundraisinisfun.com/FR-Prezi
  3. 3. A Fresh Look At Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer www.fundraisinisfun.com/FR-Prezi
  4. 4. A Fresh Look At Social Media All the links & sources:www.fundraisinisfun.com/FR-Prezi www.fundraisinisfun.com/FR-Prezi
  5. 5. Social Media Strategy www.fundraisinisfun.com/FR-Prezi
  6. 6. Social Media Strategy- Competition • What platforms • Who to engage • Added value www.fundraisinisfun.com/FR-Prezi
  7. 7. Social Media Strategy- The Who • Who to engage • Who does the engaging Make sure you’re there- don’t miss an opportunity! www.fundraisinisfun.com/FR-Prezi
  8. 8. Social Media Strategy- The What • Short & long term goals • Guidelines & crisis management • Quality trumps quantity www.fundraisinisfun.com/FR-Prezi
  9. 9. Social Media Strategy- The Where • Your audience • Your mission • You DON’T have to be everywhere! www.fundraisinisfun.com/FR-Prezi
  10. 10. Social Media Strategy- The When • See what works • Blog calendar “Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%” - @johnhaydon www.fundraisinisfun.com/FR-Prezi
  11. 11. Social Media Strategy- The How • Measure • The overall strategy • How will you help your community??? www.fundraisinisfun.com/FR-Prezi
  12. 12. Social Media Strategy- The Why • To fundraise…NOT! • Engage ► trust ► action (thank you @askdebra!) • Patience folks www.fundraisinisfun.com/FR-Prezi
  13. 13. It’s All About The Image www.fundraisinisfun.com/FR-Prezi
  14. 14. New Platforms- Instagram Image courtesy of: http://bit.ly/RmT6io www.fundraisinisfun.com/FR-Prezi
  15. 15. New Platforms- Instagram • Latest news • Sneak peek • Who you are • Supplies & products • Carmen Sandiego www.fundraisinisfun.com/FR-Prezi
  16. 16. An Instagram MomentImage courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services www.fundraisinisfun.com/FR-Prezi
  17. 17. New Platforms- Pinterest Image courtesy of http://bit.ly/QUG4HX www.fundraisinisfun.com/FR-Prezi
  18. 18. New Platforms- Pinterest www.fundraisinisfun.com/FR-Prezi
  19. 19. New Platforms- Pinterest • Contest • Constituents • Be unique! • Holidays www.fundraisinisfun.com/FR-Prezi
  20. 20. New Platforms- Pinterest Thanks Leslie White Clay (@LWClay)- hopecottage.org/ www.fundraisinisfun.com/FR-Prezi
  21. 21. New Platforms- Pinterest www.fundraisinisfun.com/FR-Prezi
  22. 22. New Platforms- Pinterest www.fundraisinisfun.com/FR-Prezi
  23. 23. New Platforms- Pinterest www.fundraisinisfun.com/FR-Prezi
  24. 24. “New” Platforms- LinkedIn Image courtesy: http://bit.ly/QGV4uu www.fundraisinisfun.com/FR-Prezi
  25. 25. “New” Platforms- LinkedIn • Research • Connect • Show expertise • Generate leads The best of SOCIAL media- it’s 1-on-1! www.fundraisinisfun.com/FR-Prezi

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