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Social Media Engagement

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This presentation looks at how Nonprofits can use social media. It focuses on Strategy, Content, Pictures, Video and Mobile.

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Social Media Engagement

  1. 1. A Fresh Look At Social Media fundraisinisfun.com
  2. 2. A Fresh Look At Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com
  3. 3. I tell classes that we no longerjust go out to dinner with friends,we take our whole network with us. fundraisinisfun.com
  4. 4. A Fresh Look At Social Media• Social Media- General• Social Media strategy• Content• Pictures• Video• Mobile fundraisinisfun.com
  5. 5. Top 10 “I Believe” • 2 way street • Too many NPO’s • Collaborate fundraisinisfun.com
  6. 6. Top 10 “I Believe”• Strategy• Spend & ye shall receive• Friends bring friends• Cheerleaders fundraisinisfun.com
  7. 7. Top 10 “I Believe” • 10 = 10,000 • Ty Cobb • Firemen fundraisinisfun.com
  8. 8. Actual Job Posting• If you are enthusiastic, optimistic, creative and have initiative, ______ has a position as fundraiser for you.• ______, a national organization is looking for a fundraiser. The position includes:• · Responsibility for the fundraising system · Finding new sources of funding · Developing partnerships · Writing grant requests and reports · Maintaining an ongoing relationship with donors · Making a yearly income plan · Managing and directing fund raising events · Directing public relations and composing advertising material · Insuring that funding requests reports are submitted on time.• Additional information This is a key position which defines and implements the fundraising strategy of the organization. The position involves working side by side with the CEO The position includes locating fundraising sources in Israel and abroad and working with the commercial sector, the private sector and the government sector including municipalities and foundations.• Requirements - English at mother tongue level (obligatory) - The ability to speak and write at a high level in English and Hebrew - Previous writing experience - Fundraising experience - The ability to work alone and to work as a part of a team - Excellent interpersonal skills - Creativity and entrepreneurship - Marketing skills - Experience in organizing events - The candidate must own a car and be willing to travel all over the country - Preference will be given to someone who is connected to the field of disabilities• This is a half time position which may be extended in the future. fundraisinisfun.com
  9. 9. 2012 NPO Social Networking Report • 98% on FB, 74% Twitter, 64% YouTube, 48% LI • 55%- social networking = FR (OY!) • 46% of US millionaires- on FB • 70% of Tweeps- outside US 3% raised over $100,000 on FB BUT 30% between $0-1000 fundraisinisfun.com
  10. 10. Engagement Till Now… • Thank you letters • Phonecall • Invite to small event/gala dinner • 1 on 1/parlor • Direct Mail • Annual Report fundraisinisfun.com
  11. 11. Less Me, More You People who only broadcast soon become boring@marcapitmanfundraisingcoach.com fundraisinisfun.com
  12. 12. Less Me, More You fundraisinisfun.com
  13. 13. Social Media- There’s no such thing• Expert • Sensei• Guru • Diva• Authority • Princess• Ninja • Superstar• Rockstar • Zen Master of SM• Maven • MVP Me: Just another social media user fundraisinisfun.com
  14. 14. The 10 Commandments of Engagement • COI/ROE vs ROI • Be creative, fearless • C-Level onboard • Community 1st, monetize later • Quality over quantity fundraisinisfun.com
  15. 15. The 10 Commandments of Engagement• SM ≠ FR• SM is NOT free• NO religion, politics, personal attacks, negative comments• 100 > 100,000• Donate button- so what?! fundraisinisfun.com
  16. 16. Social Media Strategy fundraisinisfun.com
  17. 17. Social Media Strategy- Competition • What platforms • Who to engage • Added value fundraisinisfun.com
  18. 18. Social Media Strategy- The Who • Who to engage • Who does the engaging Make sure you’re there- don’t miss an opportunity! fundraisinisfun.com
  19. 19. Social Media Strategy- The What • Short & long term goals • Guidelines & crisis management • Quality trumps quantity fundraisinisfun.com
  20. 20. Social Media Strategy- The Where • Your audience • Your mission • You DON’T have to be everywhere! fundraisinisfun.com
  21. 21. Social Media Strategy- The When • See what works • Blog calendar “Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%” - @johnhaydon fundraisinisfun.com
  22. 22. Social Media Strategy- The Why • To fundraise…NOT! • Engage ► trust ► action (thank you @askdebra!) • Patience folks fundraisinisfun.com
  23. 23. Social Media Strategy- The How • Measure • The overall strategy • How will you help your community??? fundraisinisfun.com
  24. 24. fundraisinisfun.com
  25. 25. Content- RSS • Curate • Vary • Read & Learn • Alerts fundraisinisfun.com
  26. 26. Content- Blog• Guest post• Make it timely- e.g. Komen• Tell a Story• Different contributors• Calendar fundraisinisfun.com
  27. 27. fundraisinisfun.com
  28. 28. Content- Facebook• Personal ≠ Biz• Pat your shoulder• Create convos• Say thank you!!! fundraisinisfun.com
  29. 29. Facebook- Great IdeasVia: http://on.mash.to/A42CYx fundraisinisfun.com
  30. 30. Content- TwitterWhat TO do• Follow local NPOs, media, influencers• Become the expert• 60-30-10• Push out content fundraisinisfun.com
  31. 31. Content- Twitter No you didn’t! • Broadcast • Like us on FB • We need $$$ • 4square fundraisinisfun.com
  32. 32. Twitter- be creative! fundraisinisfun.com
  33. 33. Twitter- Engage! fundraisinisfun.com
  34. 34. Oopsie! Failures we can learn fromVia:http://bit.ly/w5fL2f fundraisinisfun.com
  35. 35. Read. Think. Post.fundraisinisfun.com
  36. 36. Oopsie! Failures we can learn fromVia: http://bit.ly/xYEOIj fundraisinisfun.com
  37. 37. The Perfect Tweet fundraisinisfun.com
  38. 38. Content- LinkedIn Image courtesy: http://bit.ly/QGV4uu fundraisinisfun.com
  39. 39. Content- LinkedIn • Research • Connect • Show expertise • Generate leads The best of SOCIAL media- it’s 1-on-1! fundraisinisfun.com
  40. 40. It’s All About The Image fundraisinisfun.com
  41. 41. Pictures- Instagram Image courtesy of: http://bit.ly/RmT6io fundraisinisfun.com
  42. 42. An Instagram Moment Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services fundraisinisfun.com
  43. 43. Pictures- Instagram • Latest news • Sneak peek • Who you are • Supplies & products • Carmen Sandiego fundraisinisfun.com
  44. 44. fundraisinisfun.com
  45. 45. Pictures- Pinterest Image courtesy of http://bit.ly/QUG4HX fundraisinisfun.com
  46. 46. Pictures- Pinterest fundraisinisfun.com
  47. 47. Pictures- Pinterest • Contest • Constituents • Be unique! • Holidays fundraisinisfun.com
  48. 48. Pictures- PinterestThanks Leslie White Clay (@LWClay)- hopecottage.org/ fundraisinisfun.com
  49. 49. Pictures- Pinterest fundraisinisfun.com
  50. 50. Pictures- Pinterest fundraisinisfun.com
  51. 51. Pictures- Pinterest fundraisinisfun.com
  52. 52. Pictures- Pinterest • Bring/DON’T bring • My first meal • Tiyulim recomm • Craziest lift itemPicture frames should not constrain out of the box thinking fundraisinisfun.com
  53. 53. Videofundraisinisfun.com
  54. 54. Video- YouTube, Viewbix • Tell a story • Forget Spielberg • Donors/Advocacy • Shares • Traffic fundraisinisfun.com
  55. 55. Video- Tout, Viddy• 15 seconds• ENGAGE!!!• Mobile• Social fundraisinisfun.com
  56. 56. Mobilefundraisinisfun.com
  57. 57. Mobile• EVERYONE is there• Email, Social, Biz• Engage & interact fundraisinisfun.com
  58. 58. Mobile- Foursquare • Check in at events • Raise awareness • CI • Link to Twitter etc fundraisinisfun.com
  59. 59. A Fresh Look At Social Media Twitter: @fundraisinisfun Blog: www.fundraisinisfun.com Pinterest: Pinterest.com/EphraimGopin LinkedIn: Ephraim Gopin Contact Me: http://www.fundraisinisfun.com/co ntact-the-fundraiser/Social Media Strategist & CEO- Chief Engagement Officer fundraisinisfun.com

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