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Communicating the Value of Your Special Library

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When your library feels pressure to succeed, what do you do? Are you looking for ways to communicate your library’s value? Would you like to find new ways to convey to your effectiveness to management?

Communicating the value of your library is crucial in today’s climate. Budget pressures, management oversight, under appreciation by patrons—many complex issues face the library and librarians today.

Building on the value discovered via the previous webinar, “Determining the Value of Your Library”, Joe Matthews continues to explore the value of your library by effectively convey it in “Communicating the Value of Your Library.” Though the previous webinar will be referenced, it is not a prerequisite for attending.

Here’s what you can expect to hear about:

What Will Resonate?
How to Structure the Message
Communication Options
Messages That Soar!

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Communicating the Value of Your Special Library

  1. 1. Communicating the Value of the Library by Joe Matthews A Free Webinar from
  2. 2. AGENDA: • Intros (2 min) • Communicating the Value of the Library (30 min) by Joe Matthews • How EOS.Web can help you communicate the value of your library (5 min) • Q&A
  3. 3. Jackie Prentice Account Executive
  4. 4. Joe Matthews Library Consultant, Author
  5. 5. Communicating the Value of the Library by Joe Matthews A Free Webinar from
  6. 6. Contents: • Alignment • What Will Resonate? • Frameworks • Communication • Communication Options • How to Structure the Message • Messages That Soar!
  7. 7. Alignment Communicate the Value of the Library by Joe Matthews A Free Webinar from
  8. 8. Alignment • Do you have a clear picture of the mission of your organization? • Has your organization established any goals & objectives? • Do your library services help people be more productive so that they can reach their goals?
  9. 9. Aligning your services with your organization‟s mission, goals & objectives should be your NUMBER ONE JOB.
  10. 10. What Will Resonate? Communicate the Value of the Library by Joe Matthews A Free Webinar from
  11. 11. What Will Resonate? • Get to know your stakeholders • What are their concerns? • How do they evaluate other services in the organization? • Ask them to critique the library & its services
  12. 12. What Will Resonate? • Do they have a financial orientation? • Can they articulate how libraries add value to the organization? • What keeps them awake at night?
  13. 13. Frameworks Communicate the Value of the Library by Joe Matthews A Free Webinar from
  14. 14. • Balanced Scorecard • The 3Rs • Malcolm Baldrige Award Frameworks
  15. 15. Balanced Scorecard Frameworks
  16. 16. 3Rs Reach Results What do we want? Why? Who? Where? Resources How? Frameworks
  17. 17. Malcolm Baldrige Award Frameworks
  18. 18. Communication Communicate the Value of the Library by Joe Matthews A Free Webinar from
  19. 19. Match the message and the medium Be prepared! Rehearse and know a number of messages. Don‟t over-sell your services— Over-deliver! Communication
  20. 20. Educate but don‟t bore. Always maintain your credibility. Use the jargon of the decision makers. Put information into context. Communication
  21. 21. Value Proposition  States the measurable value or customer benefits that a service will provide  What differentiates the library from its competitors? Communication
  22. 22. Focus on Benefits     Better decisions Better work Improved productivity Saves time  Recognized achievement  Saving money  Generating new revenue Communication
  23. 23. “The field is not well seen from within the field.” —Ralph Waldo Emerson
  24. 24. Communication Options Communicate the Value of the Library by Joe Matthews A Free Webinar from
  25. 25. Communication Options Rich channels Lean channels Face-to-face communication Hallway/coffee pot communications Small group meetings Telephone conversations Voice mail Email Large group meetings Handwritten personal notes Copies of meeting agendas Faxes Memos Formal speeches Letters News reports Reports
  26. 26. “A profession that sees itself as „doing good‟ is less concerned with assessing its outcomes and impacts since it sees its own activities as inherently positive.” —Amos Lakos
  27. 27. How to Structure the Message Communicate the Value of the Library by Joe Matthews A Free Webinar from
  28. 28. “Never impose your language on people you wish to reach.” —Abbie Hoffman
  29. 29. How to Structure the Message • Types of learners – Auditory – Visual – Readers • Internal communication – What kind of communication? – How frequently? – How to format it? • How to stage it
  30. 30. How to Structure the Message LINE CHARTS Good for showing trends over time
  31. 31. How to Structure the Message HORIZTONAL BAR CHARTS Good when comparing a fairly large number of options or labels are long showing trends over time
  32. 32. How to Structure the Message COLUMN CHARTS Good for showing comparison among items
  33. 33. How to Structure the Message PIE CHARTS Good for showing relative sizes of the components to one another
  34. 34. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” —Mark Twain
  35. 35. Language DON’Ts Acquisitions Collection development Information analysis Reference Taxonomy & metadata Online searching DO’s Gain competitive advantage Insights & trends Knowledge sharing Value-added intelligence Innovation Professional Insight Collaboration
  36. 36. MESSAGES • Improve your presentation skills • Focus on the “big” picture • Practice (and practice some more) • Be enthusiastic! • Tailor your presentation to your audience Make it Soar!
  37. 37. “The medium is the message.” —Marshall McLuhan
  38. 38. How to Structure the Message STORYTELLING • Use slides to reinforce the message • Use slides to keep the presentation on track • Use slides to create movement • Use body movements to reinforce the message • Every slide should have a purpose • Make sure the slide adds to the story
  39. 39. “It usually takes me more than three weeks to prepare a good impromptu speech.” —Mark Twain
  40. 40. THE BOTTOM LINE The library contributes to the achievement of organizational goals! Or, it should!
  41. 41. Available now: The Bottom Line— Determining and Communicating the Value of the Special Library By Joseph R. Matthews
  42. 42. Available on EOSIntl.com The Digital Library Survival Guide By Joseph R. Matthews Download Today!
  43. 43. PREVIOUS WEBINAR: Determining the Value of the Library by Joe Matthews • Models for Calculating Value • Outcomes of Calculations • Evaluation of Results To Watch the Presentation or Download the Slides: http://www.eosintl.com/determining-the-value-of-your-library/
  44. 44. Joe Matthews Joe@JoeMatthews.Org Jackie Prentice JPrentice@EOSIntl.com

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