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hreflang
ätschreflang
• hreflang & Domainstrategie
• x-default, Redirects & Vorschaltseiten
• hreflang & Canonical-Tags
Das hier:
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hr...
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hr...
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/"...
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/"...
überzeugt?
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop....
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop....
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop....
Domainstrategie
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
x-default
Geo-IP?
Sprache?
<link rel="alternate" href="https://www.company.com/" hreflang="x-default" />
<link rel="alternate" href="https://www.comp...
<link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" />
<link rel="alternate" hreflang="en" href="ht...
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/...
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/...
URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag
„Hallo Google! Bitte nimm mich in den
Index auf!“
„Hallo Google! Bitte nimm mich nicht in den Index auf,
sondern nimm stattdessen meine Zwillingsschwester hier!“
URL mit Ca...
URL mit hreflang-Auszeichungen
„Hallo Google! Bitte nimm mich und meine
Cousinen aus anderen Ländern in den Index
auf!“
• Vor hreflang-Implementierung internationale Domainstrategie überprüfen.
• x-default nur einsetzen, wenn benötigt. Redire...
Lesestoff:
• hreflang: Die 9 häufigsten Fehler
und „Hall of fame“
• How to implement hreflang
correctly
• How to use hrefl...
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
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hreflang SMX München 2016 Eoghan Henn

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Here are my slides from SMX Munich 2016 on hreflang.

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hreflang SMX München 2016 Eoghan Henn

  1. 1. hreflang
  2. 2. ätschreflang
  3. 3. • hreflang & Domainstrategie • x-default, Redirects & Vorschaltseiten • hreflang & Canonical-Tags Das hier:
  4. 4. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  5. 5. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  6. 6. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  7. 7. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  8. 8. überzeugt?
  9. 9. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  10. 10. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  11. 11. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  12. 12. Domainstrategie
  13. 13. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  14. 14. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  15. 15. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  16. 16. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  17. 17. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  18. 18. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  19. 19. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  20. 20. x-default
  21. 21. Geo-IP? Sprache?
  22. 22. <link rel="alternate" href="https://www.company.com/" hreflang="x-default" /> <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  23. 23. <link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" /> <link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" /> <link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" /> <link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" /> <link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" /> <link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" /> <link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" /> <link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" /> <link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" /> <link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" /> <link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" /> <link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" /> <link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" /> <link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" /> <link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" /> <link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />
  24. 24. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  25. 25. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  26. 26. URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag „Hallo Google! Bitte nimm mich in den Index auf!“
  27. 27. „Hallo Google! Bitte nimm mich nicht in den Index auf, sondern nimm stattdessen meine Zwillingsschwester hier!“ URL mit Canonical-Tag, der auf eine andere URL zeigt
  28. 28. URL mit hreflang-Auszeichungen „Hallo Google! Bitte nimm mich und meine Cousinen aus anderen Ländern in den Index auf!“
  29. 29. • Vor hreflang-Implementierung internationale Domainstrategie überprüfen. • x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen. • Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang. Mitnehmen:
  30. 30. Lesestoff: • hreflang: Die 9 häufigsten Fehler und „Hall of fame“ • How to implement hreflang correctly • How to use hreflang and canonical tags together

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