Online Business Strategies For Any Organization

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Simple ways and quick tips to online business strategies for anyone in any business.

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Online Business Strategies For Any Organization

  1. 1. Online Business Strategies for Any Organization http://entreprenovator.wordpress.com http://marketingplanbook.wordpress.com entreprenovators@gmail.com check out our Marketing Plan e-Book 1
  2. 2. Objective To have online business strategies that can be used profitably check out our Marketing Plan e-Book 2
  3. 3. Strategies 1. Be visible online and build traffic 2. Build partnership online in few key sectors 3. Embrace social media friendly site 4. Go mobile check out our Marketing Plan e-Book 3
  4. 4. Tacticals – Be Visible Online and Build Traffic • Create page on Facebook and MySpace – Update news to fans – Facebook Advertising to promote page – Promote internally (staffs with FB/MS account) and viral among friends – Bring up highlights news check out our Marketing Plan e-Book 4
  5. 5. Tacticals – Be Visible Online and Build Traffic • Identify visitors profile and top content – Demographic of current visitors – Inventorize and classify current content – Identify current customers (online, print and other media) – Re-purpose content e.g. pictures album change to UGC restaurants album and run contest (get partner’s to advertise/joint advertise) check out our Marketing Plan e-Book 5
  6. 6. Tacticals – Be Visible Online and Build Traffic • Identify existing columnist and journalist – Check their specialty and strengths – Position it online and drive traffic – Engage online readers (they are different from offline readers in many ways) – Relook at news presentation on the website (currently dull!!) check out our Marketing Plan e-Book 6
  7. 7. Tacticals – Be Visible Online and Build Traffic • Online Advertising structure re-visit – Inventorize current ads space online – Pricing schemes based on assets location and performance – Added service such as graphics, flash, artwork etc.. – Minimum size online - and provide packages – Identify media agencies in online business and propose working arrangement + incentives check out our Marketing Plan e-Book 7
  8. 8. Tacticals – Build Partnership Online with Key Sectors • Identify key sectors and invite them – Sectors: Travel, Hotel, Healthcare, Fashion and Restaurants – Get them to advertise online for hot deals, coupons booklets (FOC or Pay) – Joint-advertising space with two key sectors – Leverage on partner’s site as well check out our Marketing Plan e-Book 8
  9. 9. Tacticals – Build Partnership Online with Key Sectors • e-Newsletter communication – Written from Manager, Strategic Partnership (personal yet professional) – Content: 1) Summary of the quarter 2) Business insights from businesses around the world 3) Promotion from you 4) Promotion/Deals from Advertiser – Personalized letter to potential advertiser and media agencies (invite them to advertise) – Allow interaction between clients through shared events check out our Marketing Plan e-Book 9
  10. 10. Tacticals – Embrace Social Media Friendly • Enable and empower site and visitors – Adopt social media features e.g. comment, forward to friend, rate, tag, share to blog or other sites etc.. – More interactive ads and communicate with the target audience individually – Build membership and provide special content and feature e.g. personalized page, webinars etc.. check out our Marketing Plan e-Book 10
  11. 11. Tacticals – Embrace Social Media Friendly • Targeted communication – Profile visitors and create personas – Assist advertisers to do targeted online advertising with existing profile – Introduce new service to advertisers such Customer Survey (thematic or product centric) – Search marketing (powerful search capability) check out our Marketing Plan e-Book 11
  12. 12. Tacticals – Go Mobile • Democratize the information and tools – Site can be viewed and interact using mobile phone – Opt-in mobile content push to visitors mobile – Assist advertiser to create mobile advertisement – Mobile applications (i-Phone, Blackberry, Nokia) check out our Marketing Plan e-Book 12
  13. 13. Summary - Focus Areas Over Communicate Build Traffic Social Online Build Media Networks Ads $$$ Build Advertisers Performance Mgmt check out our Marketing Plan e-Book 13
  14. 14. Potential Revenue Streams
  15. 15. SERVICE Membership Model 1 Basic Premium Corporate Membership Membership Membership -access to all lifestyle -access to all lifestyle content -this is targeted to businesses, content -premium membership gives primarily SMEs. -membership is used to access to more services -Services created around this track users behavior available on the portal. need to be tailored to and preference during -Services such as postal, e- business needs. browsing. banking, download -Services such as courier, movies,MP3 songs etc.. collaboration tools, storage, tele-conference etc.. check out our Marketing Plan e-Book 15
  16. 16. SERVICE Advertising Model 2 Video/Audio Articles Commercial Online Directories Viral Features Ads Sponsorship Ads Banners -allow company -Ads placement -Thematic article -Buy viral -Provide -More listing i.e. Yellow on the portal about business, features so the placement for interactive Pages -Value-added lifestyle, fashion content can the ads. banners that can -it can annual service can be etc..but paid by reach to more -It can be ‘shout’. fee or one time creative the advertiser people. attached to -besides banners -Value-added direction and -Value-added -if you have related articles can be linked to service can be design service is good content it to promote cross separate link to copywriting and is worthwhile to selling microsite website/compan design spread it around -Value-added y profile service is microsite development and design check out our Marketing Plan e-Book 16
  17. 17. SERVICE Premium Service Model 3 Sports Online Web Premium Social Postal SMS/Email Score Storage/ TV/Radio News Network Tracker Back Up MULTI PRICING MODEL Pay Per Use Fixed Term Usage Membership Contractual check out our Marketing Plan e-Book 17
  18. 18. If there is only ONE POINT to take home..it is going to be.. Over Communicate with customers and stakeholders… check out our Marketing Plan e-Book 18
  19. 19. Thank You http://entreprenovator.wordpress.com http://marketingplanbook.wordpress.com entreprenovators@gmail.com check out our Marketing Plan e-Book 19

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