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Social Media- Sanjay Mehta


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This slide deck was presented by Sanjay Mehta at the TiE Mumbai Social Media Master Class in Mumbai, May 2010

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Social Media- Sanjay Mehta

  1. 1. Social Media Master Class: TiE Institute Knowledge Series Sanjay Mehta Jt. CEO, Social Wavelength
  2. 2. Ok. The big 4!
  3. 3. <ul><li>Disclaimer:  </li></ul><ul><li>It is constantly changing.. </li></ul><ul><li>There are recent privacy challenges.. </li></ul><ul><li>There are also some other changes, that disable some features for small businesses.. </li></ul><ul><li>That said.. </li></ul><ul><li>Our talk will restrict to the more generic pieces! </li></ul>
  4. 4. <ul><li>How do you define Facebook? </li></ul><ul><li>It is different things for different people. </li></ul><ul><li>Most of all though, it is a SOCIAL UTILITY! </li></ul><ul><li>Utility: usefulness, value, convenience, function, service, benefit etc. </li></ul><ul><li>Facebook provides all of these and more to user </li></ul><ul><li>My use: status, photos, games, videos, connect to friends, notes (in lieu of blogs), etc. </li></ul>
  5. 5. <ul><li>Most common use for companies / brands: A Facebook Page </li></ul><ul><li>Enables engagement with users like never before </li></ul><ul><li>“ Facebook is the new email” </li></ul><ul><li>Other ways to use Facebook: Groups, Events, Causes </li></ul><ul><li>And then there are applications: heard of Farmville? </li></ul>
  6. 6. <ul><li>The 0-500 journey : </li></ul><ul><li>When you know who your real friends are! </li></ul><ul><li>Some FB media buy, if you will </li></ul><ul><li>Nothing replaces good content, good value! </li></ul><ul><li>And there has to be differentiating strategy! </li></ul>
  7. 7. <ul><li>And then the 500-5000 and onwards journey : </li></ul><ul><li>News Feeds and the Viral factor </li></ul><ul><li>Sharing of rich media, photos, videos </li></ul><ul><li>Applications / Quizzes / Contests </li></ul><ul><li>Keep them engaged, keep them involved, keep them informed, keep them entertained..they will stay with you, they will bring their friends! </li></ul>
  8. 15. Facebook Pages: For Brands big and small
  9. 16. News Feed Quizzes Groups Events Targeted Adverts
  10. 17. <ul><li>Bring Facebook to your website or blog </li></ul><ul><li>Facebook Friend Connect / Facebook Fan Box </li></ul><ul><li>The Pepsi Refresh Project </li></ul>
  11. 18. <ul><li>Aaah… Twitter.. </li></ul><ul><li>The most famous social media platform today (thanks to @shashitharoor, @srbacchan, @sachin_rt, @lalitkmodi and others) </li></ul><ul><li>Yet, the least understood social media platform </li></ul><ul><li>What do you do on Twitter? “With” Twitter? </li></ul><ul><li>Why do I want to tell the world that I am eating a burger right now? Or read about someone else eating one?? </li></ul>
  12. 19. <ul><li>So what IS Twitter, and what do you do with it?? </li></ul><ul><li>Meant for sharing what is going on ‘Right Now’ </li></ul><ul><li>Extremely Viral in nature </li></ul><ul><li>Status updates </li></ul><ul><li>@Replies </li></ul><ul><li>Direct Messages </li></ul><ul><li>Retweets </li></ul><ul><li>Hashtags </li></ul>
  13. 21. <ul><li>Twitter Search </li></ul><ul><li>Trending topics </li></ul><ul><li>Ability to find prospective customers / leads through Twitter directories like WeFollow and Twellow </li></ul><ul><li>Hashtag based competitions </li></ul><ul><li>A backchannel for your event / seminar / lecture </li></ul><ul><li>Create offline engagement through tweetups </li></ul>
  14. 23. Twitter Directories Twitter Search Trending Topics
  15. 24. <ul><li>Effective use of Twitter: @Just_Dial </li></ul>
  16. 25. <ul><li>Effective use of Twitter: @Su_kam </li></ul>
  17. 26. Twitter - Before “On Yours” Twitter- After “On Yours”
  18. 27. Friends List Twitter Stream Channel [v] takes over Twitterverse
  19. 28. The CHANGE as it happened!
  20. 29. On 13 th and 14 th August 2009, respectively, @ChannelvIndia was the 2 nd & 4 th Most Popular Twitter user from India On 22 nd August 2009 (launch day), @ChannelvIndia was the Most Popular Twitter user from India The after effects of the two Channel [v] campaigns!
  21. 30. <ul><li>Professional Network </li></ul><ul><li>Complete Profile </li></ul><ul><li>Recommendations (giving and getting) </li></ul><ul><li>Dynamic Profile </li></ul><ul><li>Applications (Blog, Presentations, Videos, Events, Books) </li></ul><ul><li>Status Updates </li></ul>
  22. 31. <ul><li>Groups </li></ul><ul><li>Building a reputation on LinkedIn Answers </li></ul><ul><li>Company Pages </li></ul><ul><li>Searches </li></ul><ul><li>Pro Accounts </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Forwarding Profiles / Suggesting people </li></ul>
  23. 32. Complete Profile Discussions Company Pages
  24. 37. <ul><li>Video, easiest form of media to consume </li></ul><ul><li>Can be embedded into blogs / websites </li></ul><ul><li>Ability to create channels for your brand / around your interest </li></ul><ul><li>Deeplinking into videos (linking to a specific point within a video) </li></ul><ul><li>Adding links within Videos </li></ul><ul><li>Some of the biggest viral phenomenon on the web have been videos </li></ul>
  25. 38. <ul><li>From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential </li></ul>Viral Video Links within Video
  26. 41. Questions? Sanjay Mehta Jt. CEO, Social Wavelength. [email_address]