#EISOCIALMEDIASOCIAL MEDIA MAS#UPSocialMedia.ie Oct 2012 ©   Conor Lynch
SPEAKER PROFILE  #Founder of SocialMedia.ie, BOSS Metrics &  connector.TV  #Multi-award winning digital marketer  #14 year...
YOUR FREE GIFTS!         @socialmedia_ie    @bossmetrics              #FREEBOOK      #FREETRIALSocialMedia.ie Oct 2012 ©
Social Media                        IntroSocialMedia.ie Oct 2012 ©
SOCIAL MEDIA REVOLUTIONSocialMedia.ie Oct 2012 ©
SOCIAL MEDIA    Social media is about people having online &    offline conversations utilising user-generated    content ...
SocialMedia.ie Oct 2012 ©
SOCIAL MEDIA TOOLSSocialMedia.ie Oct 2012 ©
PICKING MONITORING  TOOLS     Engagement or research?     In-house or out-sourced?     Sentiment analysis?     Influencer ...
MONITORING INFLUENCE   The Klout Score measures influence based   on your ability to drive action.   Every time you create...
SocialMedia.ie Oct 2012 ©
KLOUT EXTENSIONSocialMedia.ie June 2012 ©
COMMUNITIES / TRIBES                            Communities/Tribes                                are groups              ...
CONNECTORS                            Social Media                            ‘connectors’                            can ...
BOUGHT, OWNED & SHARED MEDIASocialMedia.ie Oct 2012 ©
CONTENT SHARINGSocialMedia.ie Oct 2012 ©
BLOGGING         • There are 175,680,249 identified blogs as of 3 November 2011.         • Top blogging platforms are Word...
WORDPRESS BLOGSSocialMedia.ie Oct 2012 ©©               June 2012
SHAREABLE CONTENT                            www.qik.com - Mobile videos                            www.foursquare.com - L...
ESBI CORPORATE BLOGSocialMedia.ie Oct 2012 ©
CONTENT SHARINGSocialMedia.ie Oct 2012 ©
TWITTER           • Approximately 200 million users           • There are approximately 140 million tweets sent every day ...
TWITTER    Real Time communication    via Web & mobile using    max. 140 characters    Send Tweets to your    Followers or...
HOOTSUITE DASHBOARDSocialMedia.ie June 2012 ©
FACEBOOK          • Almost 1bn active users.          • Average user has 130 friends.          • Average user is connected...
FACEBOOK MARKETINGSocialMedia.ie Oct 2012 ©
FANS & FRIENDS OF FANS   • Friends of Fans can see the interaction   between Friend and Brand in their   Newsfeeds   • Com...
COMPETITIONSSocialMedia.ie Oct 2012 ©
LINKEDIN         •   LinkedIn is the world’s largest professional network with over 120             million members in 200...
LINKEDIN APPLICATIONS   •   Wordpress   •   Twitter   •   Slideshare   •   Google Docs.   •   Amazon   •   LinkedIn PollsS...
LINKEDIN COMPANIES      •   Make your Company easy to find.      •   Encourage Customers to Follow Your Company.      •   ...
LINKEDIN ADS      Target your ad to individuals who      match your exact criteria.      Target your ads to a specific    ...
DIGITAL VIDEO          77% of marketers plan on increasing their use of YouTube and          video marketing. (Stelzner, 2...
YOUTUBE                       * YouTube is 2nd most popular global search engine                       * YouTube has over ...
DOLLAR SHAVE CLUBSocialMedia.ie Oct 2012 ©
PINTEREST FOR BUSINESS        Companies and brands have embraced Pinterest as a method of telling         their stories th...
MOBILE TECHNOLOGY• More than 35 million apps are downloaded every day• More iPhones are sold than people are born every da...
Case StudiesSocialMedia.ie Oct 2012 ©©               June 2012
FISKATEERS COMMUNITYSocialMedia.ie Oct 2012 ©
BLACKNIGHT SOLUTIONS   Irish web hosting and co-location company   which operates over 120,000 domains on   their servers....
#TWEETSEATS @crackbirdSocialMedia.ie Oct 2012 ©
10C’s              Strategy ModelSocialMedia.ie Oct 2012 ©©               June 2012
SOCIALMEDIA.IE 10C’SSocialMedia.ie Oct 2012 ©©               June 2012
BOSS METRICS ADVISER                       Set goals and get advice from social media expertsSocialMedia.ie Oct 2012 ©
HOW WE CAN HELP YOUSocialMedia.ie Oct 2012 ©
Questions                      & AnswersSocialMedia.ie Oct 2012 ©©               June 2012
THANK YOU!SocialMedia.ie Oct 2012 ©
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Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |

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Enterprise Ireland eMarketing Event Dublin 25 October 2012

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Social Media Mashup - Going International |Conor Lynch | Socialmedia.ie |

  1. 1. #EISOCIALMEDIASOCIAL MEDIA MAS#UPSocialMedia.ie Oct 2012 © Conor Lynch
  2. 2. SPEAKER PROFILE #Founder of SocialMedia.ie, BOSS Metrics & connector.TV #Multi-award winning digital marketer #14 years online marketing experience #6 years social media experience #Launched RaboDirect & 30+ web sites #Honours Marketing Degree & Post Grad.SocialMedia.ie Oct 2012 ©
  3. 3. YOUR FREE GIFTS! @socialmedia_ie @bossmetrics #FREEBOOK #FREETRIALSocialMedia.ie Oct 2012 ©
  4. 4. Social Media IntroSocialMedia.ie Oct 2012 ©
  5. 5. SOCIAL MEDIA REVOLUTIONSocialMedia.ie Oct 2012 ©
  6. 6. SOCIAL MEDIA Social media is about people having online & offline conversations utilising user-generated content (UGC). Social media is online social interaction using computers & mobile phones to turn person to person communication into interactive open dialogues. Social media can take many different forms, including social networks, internet forums, blogs, micro-blogs, wikis, podcasts, digital photos & videos, customer ratings, social bookmarking & games etc.SocialMedia.ie Oct 2012 ©
  7. 7. SocialMedia.ie Oct 2012 ©
  8. 8. SOCIAL MEDIA TOOLSSocialMedia.ie Oct 2012 ©
  9. 9. PICKING MONITORING TOOLS Engagement or research? In-house or out-sourced? Sentiment analysis? Influencer analysis? Source targeting? Geographical targeting? Reporting requirements? Budget?SocialMedia.ie Oct 2012 ©
  10. 10. MONITORING INFLUENCE The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. Peer Index separates “popularity” and “authority” by ranking users on topics as well as the amount of friends and activity. Kred is measurable influence based on influence and outreach. SIM Score measures net sentiment for the brand and the industrySocialMedia.ie Oct 2012 ©
  11. 11. SocialMedia.ie Oct 2012 ©
  12. 12. KLOUT EXTENSIONSocialMedia.ie June 2012 ©
  13. 13. COMMUNITIES / TRIBES Communities/Tribes are groups of people connected to one another, connected to an ideaSocialMedia.ie Oct 2012 ©
  14. 14. CONNECTORS Social Media ‘connectors’ can influence their peersSocialMedia.ie Oct 2012 ©
  15. 15. BOUGHT, OWNED & SHARED MEDIASocialMedia.ie Oct 2012 ©
  16. 16. CONTENT SHARINGSocialMedia.ie Oct 2012 ©
  17. 17. BLOGGING • There are 175,680,249 identified blogs as of 3 November 2011. • Top blogging platforms are WordPress, Blogger, Tumblr, Movable Type and Posterous.SocialMedia.ie Oct 2012 ©
  18. 18. WORDPRESS BLOGSSocialMedia.ie Oct 2012 ©© June 2012
  19. 19. SHAREABLE CONTENT www.qik.com - Mobile videos www.foursquare.com - Location www.twitter.com - Micro-blogging www.facebook.com - Personal profile www.youtube.com - Digital video www.linkedin.com - Professional profile www.slideshare.com - Presentations www.flickr.com - Digital photos www.scribd.com - DocumentsSocialMedia.ie Oct 2012 ©
  20. 20. ESBI CORPORATE BLOGSocialMedia.ie Oct 2012 ©
  21. 21. CONTENT SHARINGSocialMedia.ie Oct 2012 ©
  22. 22. TWITTER • Approximately 200 million users • There are approximately 140 million tweets sent every day • 84% of marketers are using Twitter and 73% plan on increasing their activity (Stelzner, 2011).SocialMedia.ie June 2012 ©
  23. 23. TWITTER Real Time communication via Web & mobile using max. 140 characters Send Tweets to your Followers or DM (Direct Messages) Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending!SocialMedia.ie June 2012 ©
  24. 24. HOOTSUITE DASHBOARDSocialMedia.ie June 2012 ©
  25. 25. FACEBOOK • Almost 1bn active users. • Average user has 130 friends. • Average user is connected to 80 community pages, groups and events. • 200 billion posts liked and commented on every day • Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites. • 92% of marketers are using Facebook and 75% plan on increasing their activity (Stelzner, 2011).SocialMedia.ie Oct 2012 ©
  26. 26. FACEBOOK MARKETINGSocialMedia.ie Oct 2012 ©
  27. 27. FANS & FRIENDS OF FANS • Friends of Fans can see the interaction between Friend and Brand in their Newsfeeds • Comscore’s “Power of Like” report Facebook Fans were 418% more likely to visit Starbucks.com • Friends of fans were 230% more likely to visit Starbucks.comSocialMedia.ie Oct 2012 ©
  28. 28. COMPETITIONSSocialMedia.ie Oct 2012 ©
  29. 29. LINKEDIN • LinkedIn is the world’s largest professional network with over 120 million members in 200 countries. • 700,000 Irish Accounts • LinkedIn manages your online professional profile, connects you to trusted business contacts and helps you exchange knowledge, ideas, and business opportunities with a global network of professionals. • 71% of marketers are using LinkedIn with 71% (B2B) and 51% (B2C) planning to increase their activity (Stelzner, 2011).SocialMedia.ie June 2012 ©
  30. 30. LINKEDIN APPLICATIONS • Wordpress • Twitter • Slideshare • Google Docs. • Amazon • LinkedIn PollsSocialMedia.ie Oct 2012 ©
  31. 31. LINKEDIN COMPANIES • Make your Company easy to find. • Encourage Customers to Follow Your Company. • Announce new hires. • Showcase your products and services. • Add Video and photos. • Add your business location. • Showcase your latest blog posts. • Get Clients to recommend you. • Benefit from better analytics.SocialMedia.ie June 2012 ©
  32. 32. LINKEDIN ADS Target your ad to individuals who match your exact criteria. Target your ads to a specific location. Set your PPC Budget. Only pay for clicks on your ad. linkedin.com/adsSocialMedia.ie Oct 2012 ©
  33. 33. DIGITAL VIDEO 77% of marketers plan on increasing their use of YouTube and video marketing. (Stelzner, 2011)SocialMedia.ie June 2012 ©
  34. 34. YOUTUBE * YouTube is 2nd most popular global search engine * YouTube has over 2 billion view per day * YouTube averages 15 mins viewing per personSocialMedia.ie June 2012 ©
  35. 35. DOLLAR SHAVE CLUBSocialMedia.ie Oct 2012 ©
  36. 36. PINTEREST FOR BUSINESS Companies and brands have embraced Pinterest as a method of telling their stories through images. Brands are using Pinterest as a virtual storefronts for driving customer to their website.SocialMedia.ie Oct 2012 ©
  37. 37. MOBILE TECHNOLOGY• More than 35 million apps are downloaded every day• More iPhones are sold than people are born every day• In December 2011 the Android Market surpassed 400,000 app mark, doubling the number of available applications only in 8 months• Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012• 57% of all new Android and IOS apps are downloaded in the US, followed by 12% China, 4% Taiwan, 3% UK, 3% Canada, 2% Australia and 2% Hong Kong• Mobile apps will grow from a $6billion industry today to $55.7billion industry by 2015SocialMedia.ie Oct 2012 ©
  38. 38. Case StudiesSocialMedia.ie Oct 2012 ©© June 2012
  39. 39. FISKATEERS COMMUNITYSocialMedia.ie Oct 2012 ©
  40. 40. BLACKNIGHT SOLUTIONS Irish web hosting and co-location company which operates over 120,000 domains on their servers. Their Twitter account serves as a great channel for sales, marketing and customer service. Twitter-specific promotions traced using coupon codes to monitor interactions with their customers. They also use a blog, Facebook, Pinterest and LinkedIn. Best Business Twitter Account at the Social Media Awards 2011. In Numbers: 11-50 employees 2,843 Facebook likes 8,891 Twitter FollowersSocialMedia.ie Oct 2012 ©
  41. 41. #TWEETSEATS @crackbirdSocialMedia.ie Oct 2012 ©
  42. 42. 10C’s Strategy ModelSocialMedia.ie Oct 2012 ©© June 2012
  43. 43. SOCIALMEDIA.IE 10C’SSocialMedia.ie Oct 2012 ©© June 2012
  44. 44. BOSS METRICS ADVISER Set goals and get advice from social media expertsSocialMedia.ie Oct 2012 ©
  45. 45. HOW WE CAN HELP YOUSocialMedia.ie Oct 2012 ©
  46. 46. Questions & AnswersSocialMedia.ie Oct 2012 ©© June 2012
  47. 47. THANK YOU!SocialMedia.ie Oct 2012 ©

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