Digital Leadership         by Niall McKeown       twitter@niallmckeown     nmckeown@ionology.com     nmckeown@ionology.com...
Agenda  Know YourselfKnow Your Customer Know Marketplace
ur se lf!    w Y oK no
Nothing              New    Changes             Website                              ChooseLaunch                       Be...
Promotion   TV & Radio   PR         Print             Email            Marketing  Push             Search             Soci...
Cultural“We currently have an opening for a HRBusiness Partner. Here at Twitter, the goal ofHR is to serve as a consultant...
CulturalTechnical             Values             Visual                 Mission & Vision            Objectives            ...
Omnipresence
TalentChannel       Time               (Marketing,   Cash            ( days per month)   Management,                      ...
KNOW YOURCUSTOMER
Viva LaCustomer
Search click throughSource: Slingshot SEO “mission imposSERPble: Establishing Clickthrough Rates July 2011
KNOW YOUR  MARKET
M h eE P r r f ic al . ot o           eH r r B s es av d uin s   aS h oin 9 9 co l 1 7
H t M tes e s oe a rs B d   l t
1 C nes n a % o vr R t       io  e       • 220 Clicks       • €138       • With 1% conversion       = 2 sales       = €69 ...
B cgo n ak ru    C t a rs is h d m a t erh em           o M tes te o in n sac t               t                     r   d ...
rse  lf      w Y ouK n o         o ur         w  Y   K  no        e r         s to m          et     C u        M   a rk  ...
Need Help WithDigital Strategy?      Niall McKeownnmckeown@ionology.com    +44 7788 752285  twitter@niallmckeown  twitter@...
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
Picking the Right Digital Marketing Tools for your Business
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Picking the Right Digital Marketing Tools for your Business

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Presented by Niall McKeown of iON Marketing at EI emarketing event in Limerick March 2012.

Published in: Business, Technology
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Picking the Right Digital Marketing Tools for your Business

  1. 1. Digital Leadership by Niall McKeown twitter@niallmckeown nmckeown@ionology.com nmckeown@ionology.com nmckeown@ionology.com nmckeown@ionology.com
  2. 2. Agenda Know YourselfKnow Your Customer Know Marketplace
  3. 3. ur se lf! w Y oK no
  4. 4. Nothing New Changes Website ChooseLaunch Best Design Write 360˚ Select MissionContent Technology Embed Navigation New Tools
  5. 5. Promotion TV & Radio PR Print Email Marketing Push Search Social Passive Website Private Extranet
  6. 6. Cultural“We currently have an opening for a HRBusiness Partner. Here at Twitter, the goal ofHR is to serve as a consultant across theorganisation, to shepherd the core values and Technical Values Visualto protect the culture,”- Twitter First Job Post For Dublin October2011 Commercial
  7. 7. CulturalTechnical Values Visual Mission & Vision Objectives Structure & Tactics Finance Planning, Deadlines & KPI Commercial
  8. 8. Omnipresence
  9. 9. TalentChannel Time (Marketing, Cash ( days per month) Management, Outsource)Blogging 0.5 MGT LOWOnline PR 1 OUT HIGH Email 0.5 MKT LOW Social 1.5 MKT LOWWebinar 2 OUT HIGH SEO 2 OUT HIGH
  10. 10. KNOW YOURCUSTOMER
  11. 11. Viva LaCustomer
  12. 12. Search click throughSource: Slingshot SEO “mission imposSERPble: Establishing Clickthrough Rates July 2011
  13. 13. KNOW YOUR MARKET
  14. 14. M h eE P r r f ic al . ot o eH r r B s es av d uin s aS h oin 9 9 co l 1 7
  15. 15. H t M tes e s oe a rs B d l t
  16. 16. 1 C nes n a % o vr R t io e • 220 Clicks • €138 • With 1% conversion = 2 sales = €69 per sale
  17. 17. B cgo n ak ru C t a rs is h d m a t erh em o M tes te o in n sac t t r d ue in h U . sd te K
  18. 18. rse lf w Y ouK n o o ur w Y K no e r s to m et C u M a rk r
  19. 19. Need Help WithDigital Strategy? Niall McKeownnmckeown@ionology.com +44 7788 752285 twitter@niallmckeown twitter@niallmckeown twitter@niallmckeown twitter@niallmckeown

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