Getting the Content Right Gareth Dunlop

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eMarketing Event - Blanchardstown October 2012

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Getting the Content Right Gareth Dunlop

  1. 1. getting the content right
  2. 2. Gareth  Dunlop   077  4018  0842  dunlop71@gmail.com  
  3. 3. “ The problem withquotes on the internetis, it’s so difficult todetermine whether ornot they are genuine. Abraham Lincoln ”
  4. 4. interactiveNOTpresentational
  5. 5. processNOTproject
  6. 6. at least 200 people lot of people touching the site their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section lots of tentacles lots of interests we could say "no" if we changedendless approval cycles, revisions and re-reviews
  7. 7. journeysNOTfamily trees
  8. 8. how we view our websites
  9. 9. how our customers view our websites
  10. 10. how our customers view our websites
  11. 11. wordsNOTimages
  12. 12. how time is investedduring a web project
  13. 13. what the customergives a damn about
  14. 14. simplicityNOTcomplexity
  15. 15. clarityNOTpersuasion
  16. 16. transparencyNOTfudge
  17. 17. serviceNOTpromises
  18. 18. giving attentionNOTgetting attention
  19. 19. Gareth  Dunlop   077  4018  0842  dunlop71@gmail.com  

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