Enterprise Ireland eBusiness Workshop
Athlone, 27th March 2014
Think different about marketing
Export B2B marketing.
Deep digital expertise.
Marketing & full production team.
www.maverick-intl.com
Our Team
Transformative marketing programs.
Fire up your marketing engine
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications...
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications...
Research
The 3C’s. Insights.
Purpose
Why does the business exist?
What difference are you trying to
make?
Position
What do you want to own in
the customer’s mind?
 Reality is in the customers mind.
 Connect with that.
 Hard t...
Tactics before strategy is
the noise before defeat
Sun Tzu
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications...
// Brand
// Pitch
// Images, video, copy
// Website, brochures etc.
How to do it
End-to-end transformative marketing program
Communications
Engaging, persuasive,
comprehensive
communications...
Reach
Get in front of those who have
the most compelling need for
what you offer.
Tactics that draw in new sales and sales...
Engagement
Marketing tactics that are proven
to develop an ongoing
engagement with prospects and
customers.
Tactics that d...
A strong marketing engine
Growth
Strength
Profit
Proof
Compete with the big boys
Client: Virtual Access
Sector: Telecoms infrastructure
Markets: Global
HQ: Dublin, Ireland
Websi...
Where VA’s were coming from
Re-crafting VA’s pitch & style
Brought to life in a new website,
brochures etc.
Marketing Tactics
Results
A strong marketing engine
A steady, flow of high quality sales leads
from international markets.
// University of Limerick
Global exposure for online masters.
Client: University of Limerick
Sector: Post graduate educati...
With a website and some digital
marketing can you sell a two year,
€13,000 online masters?
To people who have never heard of
UL and live 6,000 miles away?
Persuade people to choose UL over
Penn State, Harvard and others?
Brought to life in a new website
Magnetic marketing to find
needles in a haystack
Results
Safety Storage takes the UK
Client: Safety Storage
Sector: Bespoke chemical storage units
Markets: Ireland & UK
HQ: Limeri...
Can we enter a new market
without a physical presence?
With a website and some
search marketing can we
develop the UK market?
Marketing
Results
UK sales from zero to 60% of
turnover in just 3 years.
// Dortek
Powerful communications deliver a global
competitive edge.
Client: Dortek
Sector: Industrial doors
Markets: Glob...
Position (USP)
Important for customers, real, true, clearly and consistently
communicated, defendable.
Selling a solution. Not a product.
Our journey with Maverick has been
hugely positive. We are delighted with
our new communications approach and
website.
Ala...
Proven
Fire up your marketing engine and strengthen your business.
Sell More. Sell Faster.
A New Competitive Edge
Increase...
Think different about marketing
Ed Field
087-699-7068
edfield@maverick-intl.com
www.maverick-intl.com
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
Think differently about Marketing | Ed Field | Maverick
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Enterprise Ireland - eMarketing Event - Athlone- March 2014

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Think differently about Marketing | Ed Field | Maverick

  1. 1. Enterprise Ireland eBusiness Workshop Athlone, 27th March 2014
  2. 2. Think different about marketing
  3. 3. Export B2B marketing. Deep digital expertise. Marketing & full production team. www.maverick-intl.com
  4. 4. Our Team
  5. 5. Transformative marketing programs. Fire up your marketing engine
  6. 6. How to do it End-to-end transformative marketing program Communications Engaging, persuasive, comprehensive communications. Strategy Opportunities and challenges. What to do and how to do it. Tactics Develop a proven set of marketing tactics.
  7. 7. How to do it End-to-end transformative marketing program Communications Engaging, persuasive, comprehensive communications. Strategy Opportunities and challenges. What to do and how to do it. Tactics Develop a proven set of marketing tactics.
  8. 8. Research The 3C’s. Insights.
  9. 9. Purpose Why does the business exist? What difference are you trying to make?
  10. 10. Position What do you want to own in the customer’s mind?  Reality is in the customers mind.  Connect with that.  Hard to change minds.  Minds are busy.
  11. 11. Tactics before strategy is the noise before defeat Sun Tzu
  12. 12. How to do it End-to-end transformative marketing program Communications Engaging, persuasive, comprehensive communications. Strategy Opportunities and challenges. What to do and how to do it. Tactics Develop a proven set of marketing tactics.
  13. 13. // Brand // Pitch // Images, video, copy // Website, brochures etc.
  14. 14. How to do it End-to-end transformative marketing program Communications Engaging, persuasive, comprehensive communications. Strategy Opportunities and challenges. What to do and how to do it. Tactics Develop a proven set of marketing tactics.
  15. 15. Reach Get in front of those who have the most compelling need for what you offer. Tactics that draw in new sales and sales leads 24/7, 365 days of the year.
  16. 16. Engagement Marketing tactics that are proven to develop an ongoing engagement with prospects and customers. Tactics that drive repeat purchase, upsell, cross sell and stimulate referrals.
  17. 17. A strong marketing engine Growth Strength Profit
  18. 18. Proof
  19. 19. Compete with the big boys Client: Virtual Access Sector: Telecoms infrastructure Markets: Global HQ: Dublin, Ireland Website(s): virtualaccess.com Client since: 2012
  20. 20. Where VA’s were coming from
  21. 21. Re-crafting VA’s pitch & style
  22. 22. Brought to life in a new website, brochures etc.
  23. 23. Marketing Tactics
  24. 24. Results
  25. 25. A strong marketing engine A steady, flow of high quality sales leads from international markets.
  26. 26. // University of Limerick Global exposure for online masters. Client: University of Limerick Sector: Post graduate education Markets: Global HQ: Limerick, Ireland Website(s): ul.ie/masters-project-and-programme-management/ Client since: UL 2008, CPM faculty 2012
  27. 27. With a website and some digital marketing can you sell a two year, €13,000 online masters?
  28. 28. To people who have never heard of UL and live 6,000 miles away?
  29. 29. Persuade people to choose UL over Penn State, Harvard and others?
  30. 30. Brought to life in a new website
  31. 31. Magnetic marketing to find needles in a haystack
  32. 32. Results
  33. 33. Safety Storage takes the UK Client: Safety Storage Sector: Bespoke chemical storage units Markets: Ireland & UK HQ: Limerick, Ireland Website(s): safetystorage.ie safetystoragesystems.co.uk Client since: 2006
  34. 34. Can we enter a new market without a physical presence?
  35. 35. With a website and some search marketing can we develop the UK market?
  36. 36. Marketing
  37. 37. Results
  38. 38. UK sales from zero to 60% of turnover in just 3 years.
  39. 39. // Dortek Powerful communications deliver a global competitive edge. Client: Dortek Sector: Industrial doors Markets: Global Location: Hull, UK Website(s): Dortek.com Client since: 2011
  40. 40. Position (USP) Important for customers, real, true, clearly and consistently communicated, defendable.
  41. 41. Selling a solution. Not a product.
  42. 42. Our journey with Maverick has been hugely positive. We are delighted with our new communications approach and website. Alan O’Kane, Managing Director, Dortek
  43. 43. Proven Fire up your marketing engine and strengthen your business. Sell More. Sell Faster. A New Competitive Edge Increased Client Engagement Stand Out Greater Market Reach Proven Marketing Engine
  44. 44. Think different about marketing Ed Field 087-699-7068 edfield@maverick-intl.com www.maverick-intl.com

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