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What makes a successful website

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Michael FitzGerald of Xap Consulting - eMarketing seminar Gaway april 2011

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What makes a successful website

  1. 1. “what makes asuccessful website” Michael FitzGerald
  2. 2. today’s talk: concept. design. user experience.©xap
  3. 3. concept
  4. 4. properly engagingwith your dev team
  5. 5. the ‘brief’ meeting not a designer, not a developer
  6. 6. simple two step process...(from Seth Godin)
  7. 7. step one: open alldoors. consider as many options aspossible, then add more.
  8. 8. step two: relentlessly dismiss, prune and eliminate. ship.
  9. 9. no building in step 1. if you have newideas in step 2...
  10. 10. you’re only judged on what’s there.
  11. 11. that warm and fuzzy feeling
  12. 12. get it right before a single byte of code is written. example...
  13. 13. design
  14. 14. “search enginefriendly” is not an afterthought.
  15. 15. no wireframe preview. removes the ‘wow’
  16. 16. hierarchy:usersdon’t read.they scan& zoom.
  17. 17. key pages design. templates
  18. 18. 01 4567 456 vs. 01 4567 456 learn.it’s easy to change
  19. 19. reviewing designs: never on print!only in the browser.
  20. 20. feedback: complaining is good. becoming adesigner, not so
  21. 21. uxuser experience
  22. 22. if design is all aboutthe ‘visible’, then ux is the ‘invisible’
  23. 23. ux saves the user from thinking unnecessarily
  24. 24. the ux belongs to the user.improve it withservice design
  25. 25. service design+-
  26. 26. copy: words are the soul of ux “message sent” “report spam”
  27. 27. your site is the start of the ‘conversation’. make it easy for them to continue.
  28. 28. xap example...
  29. 29. ...chat/use/type first, then add the logo.
  30. 30. lastly...
  31. 31. “I have thisfeeling _______ site went live.”
  32. 32. thank you for listening.Michael FitzGerald

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