SlideShare a Scribd company logo
“what makes a
successful website”

 Michael FitzGerald
today’s talk:
       concept.
        design.
   user experience.
©xap
concept
properly engaging
with your dev team
the ‘brief’ meeting

 not a designer,
 not a developer
simple two step
     process...
(from Seth Godin)
step one: open all
doors. consider as
  many options as
possible, then add
       more.
step two: relentlessly
 dismiss, prune and
      eliminate.
         ship.
no building in step
         1.

 if you have new
ideas in step 2...
you’re only judged
 on what’s there.
that warm and
 fuzzy feeling
get it right before
 a single byte of
 code is written.

   example...
design
“search engine
friendly” is not an
   afterthought.
no wireframe preview.
 removes the ‘wow’
hierarchy:
users
don’t read.
they scan
& zoom.
key pages design.
  templates
01 4567 456
       vs.
              01 4567 456




        learn.
it’s easy to change
reviewing designs:
  never on print!
only in the browser.
feedback:
 complaining is
     good.
  becoming a
designer, not so
ux
user experience
if design is all about
the ‘visible’, then ux
    is the ‘invisible’
ux saves the user
  from thinking
  unnecessarily
the ux belongs
  to the user.
improve it with
service design
service design
+


-
copy: words are the
    soul of ux

 “message sent”
  “report spam”
your site is the start
        of the
   ‘conversation’.
  make it easy for
 them to continue.
xap example...
What makes a successful website
...chat/use/type first,
  then add the logo.
lastly...
“I have this
feeling _______ site
      went live.”
thank you for
   listening.
Michael FitzGerald

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What makes a successful website