3 Simple Ideas for Digital Marketing Success | Ed Field

999 views

Published on

eMarketing event Portlaoise July 2012

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
999
On SlideShare
0
From Embeds
0
Number of Embeds
329
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 4 important aspects
  • On a websiteYou only have seconds to get engagementShort, sharp – grab attentionFor example:
  • 3 Simple Ideas for Digital Marketing Success | Ed Field

    1. 1. 3 steps to digitalmarketing success
    2. 2. Process1. Discovery2. Facts & insights3. Position/Pitch4. Strategy5. Plans6. Raw material7. Creation8. Marketing
    3. 3. 3 steps to digital marketing successPitch > Present > Attract
    4. 4. Pitch
    5. 5. Pitch Why Why What How
    6. 6. Pitch• Company• Customers 3C’s• Competitors
    7. 7. Present
    8. 8. Present• Connect• Ingredients• Design• Convert
    9. 9. Connect Your hook?
    10. 10. IngredientsBrandCopyImagesVideo
    11. 11. Design
    12. 12. Functional & aesthetic design
    13. 13. Functional & aesthetic design
    14. 14. Functional & aesthetic design
    15. 15. Functional & aesthetic design
    16. 16. Convert
    17. 17. Present• Connect• Ingredients• Design• Convert
    18. 18. Attract
    19. 19. Attract• Marketing strategy – one!• Select your tactics – just a few• Search marketing - foundation• Share & converse - opportunity
    20. 20. Simple“Making the simple complicated is commonplace;
    21. 21. Simple“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” Charlie Mingus (Musician)
    22. 22. 3 step to digital marketing successPitch > Present > Attract
    23. 23. Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com
    24. 24. Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com

    ×