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Agile Content Strategy

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If you create web content these pain points probably sound familiar:

Tasks assigned to you in a flurry of “urgent” tasks with unrealistic timelines
The assumption that there is a “Photoshop button” which magically makes things pretty
Inadequate access to skilled content creators and subject matter experts

Agile content strategy can help you prioritize tasks, bite off only as much content work as you can realistically chew in a given time, and build the capacity of your team so they can accomplish more. Rebecca Wyatt spoke recently on these points and about her experience developing and upgrading content in an iterative, incremental way for the National Park Service.

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Agile Content Strategy

  1. 1. Agile Content Strategy @RebeccaChilali FOR QUOTES AND SUCH
  2. 2. AGENDA KEY CONCEPTS AGILE CONTENT TEAMS CONTENT BACKLOG COLLABORATION & ITERATION QUESTIONS
  3. 3. KEY CONCEPTS
  4. 4. WHAT IS AGILE IN PRODUCT DEVELOPMENT? • Vertical Slices • Incremental production • Continuous delivery • Analysis • Design • Create • Test • Consistent validation
  5. 5. MEASURE Success and improve iteratively COMMUNICATE Early results using two ways channels LISTEN To feedback and show its impact on the project COLLABORATE With users to create understanding AGILE CHANGE MANAGEMENT EK’s Change Model Change Management: a discipline focused on increasing adoption of a people, process, or technology change Tools of the trade: communication, engagement, training, and coaching
  6. 6. AGILE KNOWLEDGE MANAGEMENT PEOPLE PROCESS CONTENT CULTURE TECHNOLOGY EK has coached nonprofit and commercial clients to iteratively grow and improve their COPs and COES. Some agile tactics include a topic backlog and retrospectives to empower these self- organizing teams. Many of our clients have overly complex processes for their KM initiatives, such as publishing, approval, or collaboration. An agile approach allows small adjustments, minimizing disruption as processes become more efficient over time. A KM system developed in an agile way is only as good as the quality of its content. EK has worked with clients to create a content backlog, test content effectiveness, and invest incrementally rather than in a large campaign. Culture change is a large part of an effective KM program. EK takes an agile approach to change management, such as working in increments for communications and training, and engaging people fully in the effort. KM systems benefit from agile as much as other IT systems. Iterative, incremental software development leads to more frequent releases, better return on investment, and better engagement with customers and end users. 6
  7. 7. AGILE BEYOND PRODUCT DEVELOPMENT Self-directed, cross functional and collaborative teams with the responsibility and authority to get things done as a team. In-depth customer collaboration Continuous process improvement
  8. 8. SCRUM vs. AGILE Scrum is a methodology for iterative software development Agile is an approach that can be applied inside or outside IT products
  9. 9. AGILE CONTENT TEAMS
  10. 10. AGILE BEYOND PRODUCT DEVELOPMENT Self-directed, cross functional and collaborative teams with the responsibility and authority to get things done as a team. In-depth customer collaboration Continuous process improvement
  11. 11. CROSS-FUNCTIONAL TEAMSFUNCTIONAL TEAMS Writers/Editors Graphic Designers Accessibility SMEs Content Team
  12. 12. PRODUCT OWNER COMMUNICATION: Gains executive sponsorship; keeps in touch with every stakeholder regularly; share insights throughout the company (i.e. Internal news releases about status/analytics/upcoming releases etc.) PRIORITIZATION: Maintains focus on strategic vision of content; grooms content backlog; plans “releases”; deciding what content to create and what to shelve LEADERSHIP: Giving feedback to the content team; teaching every member of the content team about content vision and business objectives; Give clear instructions for new content to be created (aligned with business objectives) PARTICIPATION: Participate in all content team meetings ASSESSMENT: Measure content success (Did content help achieve strategic vision & business objectives?)
  13. 13. ScrumMaster CONTENT TEAM DYNAMICS: Coaching team members; facilitate team decision making; helping team organize their time/priorities PROTECT THE TEAM: Help team report to managers; protect the “contract” of the sprint plan; remove roadblocks; remove distractions/facilitate focus MEETINGS: Facilitate content team meetings (prepare, moderate, reflect, publish) COMMUNICATE: Create systems to transparently share progress/status; give team feedback CONTENT: Help team break business requirements into actionable tasks; cultivate familiarity with team’s work (the content); help team identify “definition of done”
  14. 14. CONTENT BACKLOG
  15. 15. Release 2: New Training Series Release 1: New Communities of Practice
  16. 16. CONTENT BACKLOG Current Sprint
  17. 17. VELOCITY
  18. 18. 0 5 10 15 15 10 5 Value(greaterimpact) Complexity (less complex)  20
  19. 19. COLLABORATION & ITERATION
  20. 20. AGILE BEYOND PRODUCT DEVELOPMENT Self-directed, cross functional and collaborative teams with the responsibility and authority to get things done as a team. In-depth customer collaboration Continuous process improvement
  21. 21. MEASURE Success and improve iteratively COMMUNICATE Early results using two ways channels LISTEN To feedback and show its impact on the project COLLABORATE With users to create understanding FOCUS ON USER EXPERIENCE EK’s Change Content Model Think like a user: ▪ User stories ▪ User personas ▪ User journey maps Assess: ▪ Analytics ▪ User surveys ▪ User interviews ▪ Heatmaps
  22. 22. QUESTIONS? HTTPS://WWW.LINKEDIN.COM/IN/REBECCAWYATT @EKCONSULTING; @REBECCACHILALI 571-403-1109 RWYATT@ENTERPRISE-KNOWLEDGE.COM

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