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If you create web content these pain points probably sound familiar:
Tasks assigned to you in a flurry of “urgent” tasks with unrealistic timelines
The assumption that there is a “Photoshop button” which magically makes things pretty
Inadequate access to skilled content creators and subject matter experts
Agile content strategy can help you prioritize tasks, bite off only as much content work as you can realistically chew in a given time, and build the capacity of your team so they can accomplish more. Rebecca Wyatt spoke recently on these points and about her experience developing and upgrading content in an iterative, incremental way for the National Park Service.