Enterprise Tag Management                            UnSummit – Privacy for the                                  Enterpris...
Joe Stanhope - Forrester Research              “I still talk to companies who say they don’t even              understand…...
Enterprise Web organization needs               Legal/Chief Privacy Officer –                       – Compliance with U.S...
The Basics               Privacy Policy in Plain Language               Audits (at least 1 per year)                    ...
Bigger Issues               UK Cookie Laws                       – Define essential cookies vs optional cookies.         ...
Ensighten Privacy Gateway     Ensighten Privacy monitors the performance and data collection behavior of     3rd party tag...
Ensighten Privacy Consumer Opt-Out    Ensighten Privacy powers Consumer opt-out of data collection on your sites          ...
Ensighten Privacy Features               Implementation = 1 static line of code that will never change                   ...
You can’t keep a good TMS down….9 | Ensighten, LLC. - Confidential, All Rights Reserved.
Shuttles                                                            Come ride with us….      FREE shuttle      from SLC to...
Come visit us….    Demo Suite @ Radisson • Get a limited Edition       Blue Spruce Boardroom   “BannedinSLC” tee          ...
Tweet #bannedinSLC12 | Ensighten, LLC. - Confidential, All Rights Reserved.
Thanks and Q&A                                                                 Josh Manion                                ...
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Josh Manion Privacy UnSummit

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Ensighten CEO Josh Manion's presentation at UnSummit on Privacy, Do-Not-Track, and UK cookie law compliance.

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  • Josh Manion Privacy UnSummit

    1. 1. Enterprise Tag Management UnSummit – Privacy for the Enterprise Josh Manion, CEO Ensighten
    2. 2. Joe Stanhope - Forrester Research “I still talk to companies who say they don’t even understand…all the stuff that’s floating around on their sites, all the cookies they serve up, all the tags that are out there. Companies need to get an inventory. They have to know and be on the hook and be responsible for what’s happening on their sites and they need to understand what their partners and vendors are doing.”2 | Ensighten, LLC. - Confidential, All Rights Reserved.
    3. 3. Enterprise Web organization needs  Legal/Chief Privacy Officer – – Compliance with U.S. and international data privacy law – e.g., EU Data Protection Directive (95/46/EC) – Mitigation of corporate liability or brand damage  Chief Security Officer – – Prevention of unauthorized consumer data collection – Detection of anamolous 3rd party tag behavior – Mitigation of corporate liability or brand damage  Product Management – – Maximize site performance – Consumer data collection opt-out experience3 | Ensighten, LLC. - Confidential, All Rights Reserved.
    4. 4. The Basics  Privacy Policy in Plain Language  Audits (at least 1 per year) – Spider based – Continual  Legal review of Privacy Policy (Annual)  W3C, P3P compact privacy policy.  DNT header compliance  Provide consumer opt out option  Don’t do stupid things (FSO’s, Supercookies, History sniffing JS, not following your own privacy policy etc.)4 | Ensighten, LLC. - Confidential, All Rights Reserved.
    5. 5. Bigger Issues  UK Cookie Laws – Define essential cookies vs optional cookies. – Have legal advisors help define / agree on interpretation of law. – Design intercept look / feel – Build / buy a tool that lets you treat visitors based on their expressed preferences. – Get it done by May 25th 2012  Germany, France, Spain, Australia etc. – Know where your visitors are coming from and treat them appropriately based on local law5 | Ensighten, LLC. - Confidential, All Rights Reserved.
    6. 6. Ensighten Privacy Gateway Ensighten Privacy monitors the performance and data collection behavior of 3rd party tags on your site vs. your policies acmewidgets.com Ensighten Privacy >view source PRIVACY GATEWAY web analytics web  Set rules on analytics allowable data testing solutions testing collection solutions social  Rules by tag, media social by tag category media ad  Monitor tag networks ad response networks targeting performance tools targeting tools  Detect unusual pay per tag performance click pay per click 2. Ensighten Privacy monitors 1. Consumer Data collected all 3rd party tag data from your site via tags collection to ensure and sent to 3rd parties compliance, performance and detect problems.6 | Ensighten, LLC. - Confidential, All Rights Reserved.
    7. 7. Ensighten Privacy Consumer Opt-Out Ensighten Privacy powers Consumer opt-out of data collection on your sites acmewidgets.com acmewidgets.com Data Opt-Out Opt-Out of Site Data Collection personalization cookies ad targeting ALL7 | Ensighten, LLC. - Confidential, All Rights Reserved.
    8. 8. Ensighten Privacy Features  Implementation = 1 static line of code that will never change and is the same on every site you want to monitor.  No need to adjust any current tags or code on the site.  Continuous monitoring/audit of data collection of all 3rd party tags  Comply with ever changing and geographically diverse privacy requirements – detect site visitor location and apply correct site policy  Provide site visitors with data collection opt-out  Automatic notification on anomalous tag behaviors8 | Ensighten, LLC. - Confidential, All Rights Reserved.
    9. 9. You can’t keep a good TMS down….9 | Ensighten, LLC. - Confidential, All Rights Reserved.
    10. 10. Shuttles Come ride with us…. FREE shuttle from SLC to local hotels TODAY 1 pm – 6 pm10 | Ensighten, LLC. - Confidential, All Rights Reserved.
    11. 11. Come visit us…. Demo Suite @ Radisson • Get a limited Edition Blue Spruce Boardroom “BannedinSLC” tee 3rd Floor or Ensighten ski schwag* Tue 12 pm – 5 pm • Win a MacBook Air Wed 8 am – 5 pm Thur 8 am – 2 pm • Serving breakfast, lunch, coc ktails *While supplies last11 | Ensighten, LLC. - Confidential, All Rights Reserved.
    12. 12. Tweet #bannedinSLC12 | Ensighten, LLC. - Confidential, All Rights Reserved.
    13. 13. Thanks and Q&A Josh Manion CEO @joshmanion josh@ensighten.com O: 650.249.4248 C: 630.835.603513 | Ensighten, LLC. - Confidential, All Rights Reserved.

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