Smartphone and tablet adoption is broader than ever before. Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty.
Mobile apps are a core part of any digital marketing strategy that requires a 360-degree view of the customer. But to collect mobile app data and deliver targeted mobile app experiences, marketers must often use a vendor’s SDK.
SDKs must be hard-coded into the app each time you want to make a change. It can take months before the app, updated with the SDK, makes it onto the devices of consumers.
Ensighten is the only tag management vendor that extends analytics and other tags to mobile apps.
With Ensighten, mobile tagging and tagging changes take effect in real-time, without waiting for consumers to download a new app version.