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Optimizaing with Ensighten Data Layer - Agility2013

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Introduction to the data layer concept and Ensighten’s data capabilities. Identifying data elements for real-time tagging, advanced visual tagging with a new overlay tool

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Optimizaing with Ensighten Data Layer - Agility2013

  1. 1. Optimization with Ensighten Data Layer #agility20131 | Ensighten - Confidential, All Rights Reserved.
  2. 2. New Interaction Channels = Disparate Data Receive mobile Research ad for product product online Join Facebook community for product Receive promo for product Search online Buy for product accessories in store View video for newer product Receive Research product accessories updates for product See TV ad for product Visit store Visit store to for help get help with product #agility20132 | Ensighten - Confidential, All Rights Reserved.
  3. 3. Bringing it all together #agility20133 | Ensighten - Confidential, All Rights Reserved.
  4. 4. Data Layer – Notes What is a Data Layer? – Meta data about your pages – Meta data about your visitors How is One Defined? – Visual Tagger – JavaScript Why does it matter? – Consistency between tags / Reusability / Testability – Centralize dealing with disconnect between IT & Marketing – Centralize privacy management – More intelligence means better everything#agility2013
  5. 5. DEMOData Layer
  6. 6. Data Layer, Data Maps, Data Library Your website already has a Data Layer. Data Maps enable you to map the marketing-relevant data from your website into your Data Library. #agility20136 | Ensighten – Confidential, All Rights Reserved.
  7. 7. DEMO  Launching the Ensighten Visual Tagger  Defining a Data Layer Mapping – Mapping Meta Tags – Mapping Cookies – Mapping Query Parameters – Mapping Browser Details – Mapping Javascript Variables – Mapping Page Content #agility20137 | Ensighten – Confidential, All Rights Reserved.
  8. 8. Thank you!

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