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Peace Dot Directory<br />enrique.allen@stanford.edu<br />

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Mobile Polling<br /> TV ADs<br /> Counseling<br /> Burma<br />Persuasive Technology Lab 2007 <br /> (not for redistribution)<br />Nation<br />Peace Strategies<br />Group:Group<br />Levels of Analysis<br />Individual: Individual<br />Individual<br />Robust<br /> Technology Platform<br />High Bandwidth<br />

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Persuasion<br />Persuasive Technology Lab 2007 <br /> (not for redistribution)<br />Pre<br />During<br />Post<br />Creation<br />Easy<br />Difficult<br />Easy<br />Infrastructure Provision<br />Communication, Transport<br />Measure<br />Difficult<br />Easy<br />Easy<br />Biz Development<br />Envisioning, Forseeing<br />Complexity of Solution (Technology)<br /> Commerce<br />Peace outcome/message<br /> Human Needs<br />Forgiveness,trust, compassion<br />Levels of Analysis<br />Individual<br />State<br />

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Prototype Early : Fail Early<br />color<br />Big idea 2<br />Big idea 3<br />Big idea 1<br />

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Prototype Often<br />

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kinds of prototypes<br />function<br />look<br />feel<br />experience<br />

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How are prototypes used?<br />inspire · express · test · refine · validate<br />early stage mid stage late stage <br />

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early-stage prototypes<br />anything more substantial than arm-waving<br />express an idea without owning it<br />create an opportunity for collaboration<br />hold it, use it, talk about it<br />bring questions to the surface<br />

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mid-stage prototypes<br />rough<br />rapid<br />right<br />

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rough<br />build as crude as possible <br />crummy prototypes are ideal<br />Prototypes aren’t precious. Learnings are.<br />

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rapid<br />don’t waste time building non-essentials<br />use what’s available<br />

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right<br />create a menu of prototypes<br />prototype one aspect at a time<br />test the riskiest ideas first<br />

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how to use prototypes<br /> ask a variety of users<br /> observe, don’t explain<br /> expect unexpected insights<br />