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eSport in short! Opportunities & State of Art in one infographic - EnjoyDigitAll by BNP Paribas

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eSport is a form of solo or multiplayer online video-game (*LAN-party), using either a computer or a console.
eSport took flight at the end of the 1980s with the
arrival of the first multiplayer network games.
The best players meet at world tournaments such as the Electronic Sports World Cup (ESWC)

Published in: Marketing
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eSport in short! Opportunities & State of Art in one infographic - EnjoyDigitAll by BNP Paribas

  1. 1. by eSport licenses match the various games that compose the Game World Cup. Each license include their own tournaments and communities. On top... It is essential to understand that each eSport franchise operates differently, and that a successful campaign will take that into account. We are talking about one of a kind communication strategy. Each franchise has its own community of players and spectators. It is not possible to reach all of them through a single game. The typical spectator is mostly male. Among the survey respondents, 24% of men declare having watched video games against only 12% of women. The takings for the European eSport market should reach $345 million in 2018. 62% of French people consider video games to be a positive activity. NUMBER OF VIDEO GAMES PLAYERS 20% 12 MILLION IN 1999 of the French population 53% 33 MILLION IN 2017 of the French population AVERAGE TIME SPENT PLAYING PER WEEK eSport is a form of solo or multiplayer online video-game (*LAN-party), using either a computer or a console. eSport took flight at the end of the 1980s with the arrival of the first multiplayer network games. The best players meet at world tournaments such as the Electronic Sports World Cup (ESWC), the Major League Gaming (MLG), the Cyberathlete Professional League (CPL), or the Evolution Championship Series (EVO). TO COMPARE... 12 HOURS VIDEO GAMES 6.22 hours MUSIC 5.32 hours READING 3RD CULTURAL OBJECT regarding turnover in 2017 TAKINGS POSITIVESPECTATOR 1 FOYER SUR 2 POSSÈDE UNE CONSOLE AVERAGE AGE 21 YO IN 1999 34 YO IN 2017* *73% of players aged 18-24. 11 2233 € € € € € € : most sold cultural object in France un 2017. THE MEDIAS, CELEBRITIES, AND COMPANIES GET MORE AND MORE INVOLVED IN eSPORT Ashton KUTCHER Shaquille O’NEAL Alex RODRIGUEZ Steve AOKI WILL WE SEE ESPORT AT PARIS OLYMPIC GAMES 2024? Participants to the survey were asked if they thought that eSport should be represented at the next Paris Olympic Games, and they were mostly against it. 14% 30% 56%56% UNFAVORABLE OPINIONS 14% FAVORABLE 30% UNDECIDED Since July 1st 2017, the status of eSport paid professional players is regulated by the Decree n.972 of May 9, 2017. Renewable 1 to 5-year fixed-term contract with no waiting period. 5 FRANCHISES represent 85% of total number of hours of eSport watched on Twitch in May 2017 (League of Legends, Dota 2, Counter-Strike: Global Offensive, Hearthstone, and Overwatch). 70% OF ESPORT SPECTATORS only follow the content of one of the three main franchises (League of Legends, Counter Strike: Go, and Dota 2). $15 BILLION that's how much Tencent - the biggest video game specialised company worldwide - is ready to invest in eSport in the next 5 years. League of Legends spectators are less prone to follow other games. 93% of League of Legends (LoL) spectators use Facebook, while 79% of Dota 2 spectators use WhatsApp. 89% of LoL spectators have a good opinion of the brand Nike. Designed by by Sources : "European eSports Market" study, Superdata 2016 - AFJV (French Association for Video Games): Newzoom report, What Esports Brand Suits Yours Best, 2017 • SELL: French trade association of entertainment software publishers, L’essentiel du jeu video, July 2017 • Wikipedia • Gamingtub.com WHO ARE THE FRENCH GAMERS ? VIDEO GAMES $ $$ $ $ $ $ $ $ $ $4.2 M CALL OF DUTY 2018 $2.6 M SMITE 2015 $2.5 M HALO 2016 $24 M DOTA 2 2017 $4.9 M LEAGUE OF LEGENDS 2017 *A LAN-party is a gathering of people in the intent of playing video games together on a localy established network. eSPORT, ON PAR WITH OTHER SPORTS ? A BRANDING OPPORTUNITY? FOLLOW US ON TWITTER

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