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1Fail Harderwww.aptstudio.com / fail@aptstudio.com
“Success is the ability to go from failure to failure 2 without losing your enthusiasm.” Sir Winston Churchill
3Who Am I?Why am I here?
4How Did I Get Here?By failing to get what I wanted.
51993: Wanted Oxford.Fail. Got Edinburgh.
61995: Wanted Paris.Fail. Got Vienna.
71996: Wanted to be a hiphop DJ.Fail.
81997: Wanted to be an ad exec.Fail.
91997: Wanted a (Guardian Media) job.Fail. Lots.                             Fails:                             JWT.      ...
101997: Joined Canongate Books(Parent) Fail.
11The Pocket CanonsSecond Coming.
12“Amanuensis.” Fail.
13Wanted to be an internet entrepreneur.First business plan.
14Got Funded!(Premise fail.)
152000: Really wanted this jacket to be better.Fail.
162001 - 2005: Dot Com DreamFull of Fail.
172005: AptFail-free!
182006: BlenderTenDecision Fail
192009: Enhanced Editions.
20Fail Harder.
“Ever tried. Ever failed. No matter. Try Again.   21 Fail again. Fail better.” Samuel Beckett
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Fail harder - Pecha Kucha given at the London Book Fair to the Society of Young Publishers

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7-minute pecha kucha (21 slides @ 21 seconds each) given to a room full of publishing students at the 2009 London Book Fair by publishing entrepreneur Peter Collingridge

Peter spoke on the vital process of failure early (and throughout) one's career, with ample personal examples.

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Fail harder - Pecha Kucha given at the London Book Fair to the Society of Young Publishers

  1. 1. 1Fail Harderwww.aptstudio.com / fail@aptstudio.com
  2. 2. “Success is the ability to go from failure to failure 2 without losing your enthusiasm.” Sir Winston Churchill
  3. 3. 3Who Am I?Why am I here?
  4. 4. 4How Did I Get Here?By failing to get what I wanted.
  5. 5. 51993: Wanted Oxford.Fail. Got Edinburgh.
  6. 6. 61995: Wanted Paris.Fail. Got Vienna.
  7. 7. 71996: Wanted to be a hiphop DJ.Fail.
  8. 8. 81997: Wanted to be an ad exec.Fail.
  9. 9. 91997: Wanted a (Guardian Media) job.Fail. Lots. Fails: JWT. Kiss FM. Grey London. The Guardian. Pentagram. Penguin. HarperCollins. Wieden + Kennedy.
  10. 10. 101997: Joined Canongate Books(Parent) Fail.
  11. 11. 11The Pocket CanonsSecond Coming.
  12. 12. 12“Amanuensis.” Fail.
  13. 13. 13Wanted to be an internet entrepreneur.First business plan.
  14. 14. 14Got Funded!(Premise fail.)
  15. 15. 152000: Really wanted this jacket to be better.Fail.
  16. 16. 162001 - 2005: Dot Com DreamFull of Fail.
  17. 17. 172005: AptFail-free!
  18. 18. 182006: BlenderTenDecision Fail
  19. 19. 192009: Enhanced Editions.
  20. 20. 20Fail Harder.
  21. 21. “Ever tried. Ever failed. No matter. Try Again. 21 Fail again. Fail better.” Samuel Beckett

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