Establishing a Broader Commercial Vision Creating Value From Intellectual Assets Carla Cher 21 July 2011 © watermark
 
Getting More Gold out of the Pan
Getting More Gold out of the Pan
Intellectual Capital Intellectual Assets Intellectual Property
Efficiently using ideas Increasing Value
Measures of Effectiveness <ul><li>Treatment of ideas </li></ul><ul><li>Organisational structure – responsibility </li></ul...
Realising Value <ul><li>Technology Landscape </li></ul><ul><li>Trends in Technology </li></ul><ul><li>Ways to Capitalise  ...
Solar Energy IAM in Practice
Landscape - Worldwide
Landscape - Australia
Landscape – trends over time <ul><li>Australian originating patents </li></ul><ul><li>Published 2005 </li></ul><ul><li>Pub...
Landscape – Technology owners <ul><li>Dyesol Ltd  </li></ul><ul><li>Solar Systems Pty Ltd </li></ul>
Statistics  ‘Solar Energy’ Technology Field
Statistics   ‘Solar Energy’ Technology Field
Statistics  ‘Solar Energy’ Technology Field
Statistics  ‘Solar Energy’ Technology Field
Statistics  ‘Solar Energy’ Technology Field
Creating Value from Intellectual Assets <ul><ul><li>Key Points </li></ul></ul><ul><li>Be aware of the technology landscape...
Any questions?
Upcoming SlideShare
Loading in …5
×

ICWES15 - Establishing a Broader Commercial Vision. Presented by Ms Carla Cher, Watermark Intellectual Asset Management, Australia

704 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
704
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ICWES15 - Establishing a Broader Commercial Vision. Presented by Ms Carla Cher, Watermark Intellectual Asset Management, Australia

  1. 1. Establishing a Broader Commercial Vision Creating Value From Intellectual Assets Carla Cher 21 July 2011 © watermark
  2. 3. Getting More Gold out of the Pan
  3. 4. Getting More Gold out of the Pan
  4. 5. Intellectual Capital Intellectual Assets Intellectual Property
  5. 6. Efficiently using ideas Increasing Value
  6. 7. Measures of Effectiveness <ul><li>Treatment of ideas </li></ul><ul><li>Organisational structure – responsibility </li></ul><ul><li>Strategic objectives </li></ul><ul><li>Alignment with future outlook </li></ul>
  7. 8. Realising Value <ul><li>Technology Landscape </li></ul><ul><li>Trends in Technology </li></ul><ul><li>Ways to Capitalise </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Strategic Alliances – Licensing </li></ul>
  8. 9. Solar Energy IAM in Practice
  9. 10. Landscape - Worldwide
  10. 11. Landscape - Australia
  11. 12. Landscape – trends over time <ul><li>Australian originating patents </li></ul><ul><li>Published 2005 </li></ul><ul><li>Published 2010 </li></ul>
  12. 13. Landscape – Technology owners <ul><li>Dyesol Ltd </li></ul><ul><li>Solar Systems Pty Ltd </li></ul>
  13. 14. Statistics ‘Solar Energy’ Technology Field
  14. 15. Statistics ‘Solar Energy’ Technology Field
  15. 16. Statistics ‘Solar Energy’ Technology Field
  16. 17. Statistics ‘Solar Energy’ Technology Field
  17. 18. Statistics ‘Solar Energy’ Technology Field
  18. 19. Creating Value from Intellectual Assets <ul><ul><li>Key Points </li></ul></ul><ul><li>Be aware of the technology landscape and trends </li></ul><ul><li>Identify opportunities </li></ul><ul><li>Think strategically to realise competitive advantage </li></ul><ul><li>Take the blinkers off </li></ul>IAM - Realising Value <ul><ul><li>Key insights </li></ul></ul><ul><li>Make more efficient use of the ideas and creativity of our workforces. </li></ul>
  19. 20. Any questions?

×