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Principles of Design - Graphic Design Theory

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elements of design
Image
Shape
Typography
Blending
Structure

Principles of design
Balance 
Proximity 
Alignment
Repetition 
Contrast 
Space 

Published in: Design, Business
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Principles of Design - Graphic Design Theory

  1. 1. The Principles of Design Learn how to create and introduce graphic designs in terms of graphic design principles.
  2. 2. For feedback, communications or questions feel free to contact via Abanoub M. Nassief Alexandria, Egypt E-mail: abanoubcs@gmail.com LinkedIn: http://eg.linkedin.com/in/abanoubmelad/ Facebook: https://www.facebook.com/EngineeroBono
  3. 3. Elements of Design
  4. 4. 1) Line 2) Shape 3) Direction 4) Size 5) Texture 6) Color The elements of design are the things that make up a design. Elements Of Design – Definition
  5. 5. Line • The linear marks made with a pen or brush or the edge created when two shapes meet. Elements Of Design - Line
  6. 6. Shape • A shape is a self contained defined area ex. Squares, circles, free formed shapes or natural shapes. Elements Of Design - Shape
  7. 7. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  8. 8. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  9. 9. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  10. 10. Shape • A positive shape automatically creates a negative shape. Elements Of Design - Shape
  11. 11. Direction • All lines have direction Horizontal, Vertical or Oblique. • Horizontal suggests calmness, stability and tranquility. • Vertical gives a feeling of balance, formality and alertness. • Oblique suggests movement and action Elements Of Design - Direction
  12. 12. Size • Size is simply the relationship of the area occupied by one shape to that of another. Elements Of Design - Size
  13. 13. Texture • Texture is the surface quality of a shape - rough, smooth, soft hard glossy etc. Elements Of Design - Texture
  14. 14. Color • Color is light reflected off objects. • Color has three main characteristics: • hue or its name (red, green, blue, etc.) • value (how light or dark it is) • intensity (how bright or dull it is). Elements Of Design - Color
  15. 15. Principles of Design
  16. 16. 1) Balance 2) Proximity 3) Alignment 4) Repetition 5) Contrast 6) Space The Principles of design are what we do to design elements. How we apply the principles of design determines how successful the design is. Principles Of Design – Definition
  17. 17. Balance • Balance in design is similar to balance in physics. A large shape close to the center can be balanced by a small shape close to the edge. • Balance provides stability and structure to a design. • It’s the weight distributed in the design by the placement of your elements. Principles Of Design – Balance
  18. 18. Balance Principles Of Design – Balance Is the design balanced ?
  19. 19. Balance Principles Of Design – Balance Balance in graphic design can be achieved by adjusting the visual weight of each element, in terms of scale, color, contrast, etc.
  20. 20. Balance Principles Of Design – Balance balance in graphic design can be divided to two types.
  21. 21. Balance - Symmetrical balance Principles Of Design – Balance occurs when the visual weight of design elements evenly divided in terms of horizontal, vertical, or radial. This style relies on a balance of two similar elements from two different sides.
  22. 22. Balance - Symmetrical balance Principles Of Design – Balance
  23. 23. Balance - Asymmetrical balance Principles Of Design – Balance • occurs when the visual weight of design elements are not evenly distributed in the central axis of the page. • This style relies on visual games such as scale, contrast, color to achieve a balance. • We often see a design with the big picture offset by the small but visible text balanced because of the visual games.
  24. 24. Balance - Asymmetrical balance Principles Of Design – Balance
  25. 25. Balance – before & after Principles Of Design – Balance
  26. 26. Balance by value Principles Of Design – Balance occurs when a small area with bright/high value colors is combined with a large area with a dark/low value color.
  27. 27. Balance by value Principles Of Design – Balance a man and a dog that has a high value (solid black) with a broad area that has a lower value (gray).
  28. 28. Balance by shape Principles Of Design – Balance • Created through field of complex composition with a flat field. • Complex/more detailed field will appear in balance with the flat area in the opposite side.
  29. 29. Balance by texture Principles Of Design – Balance Small area with an interesting texture looks balanced when combined with a large flat area (no texture). Rippling water has a water texture which attracts the focus, appears balanced with a wider area but not textured.
  30. 30. Proximity • Proximity creates relationship between elements. • It provides a focal point. • Proximity doesn’t mean that elements have to be placed together, it means they should be visually connected in someway. Principles Of Design – Proximity
  31. 31. Balance by position Principles Of Design – Balance another example of Asymmetric balance, where a large object on one side balanced by putting the smaller objects on the other side.
  32. 32. Balance by position Principles Of Design – Balance
  33. 33. Balance by eye direction Principles Of Design – Balance help guide the eye and mind movement of the viewer. They can also bind the work into a single entity.
  34. 34. Balance by eye direction Principles Of Design – Balance • Can also occur when we lead the reader's eyes to the main content. • The objects are used as "tools" to guide the reader's eyes composed with a larger area, while the main content displayed in a smaller area.
  35. 35. Proximity Principles Of Design – Proximity
  36. 36. Proximity Principles Of Design – Proximity
  37. 37. Proximity Principles Of Design – Proximity
  38. 38. Proximity Principles Of Design – Proximity
  39. 39. Proximity Principles Of Design – Proximity
  40. 40. Proximity Principles Of Design – Proximity
  41. 41. Alignment • Allows us to create order and organization. • Aligning elements allows them to create a visual connection with each other. Principles Of Design – Alignment
  42. 42. Alignment Principles Of Design – Alignment
  43. 43. Alignment Principles Of Design – Alignment
  44. 44. Alignment Principles Of Design – Alignment
  45. 45. Alignment Principles Of Design – Alignment
  46. 46. Alignment Principles Of Design – Alignment
  47. 47. Alignment Principles Of Design – Alignment
  48. 48. Repetition • Repetition strengthens a design by tying together individual elements. • It helps to create association and consistency. • Repetition can create rhythm (a feeling of organized movement). Principles Of Design – Repetition
  49. 49. Repetition Principles Of Design – Repetition
  50. 50. Repetition Principles Of Design – Repetition
  51. 51. Repetition Principles Of Design – Repetition
  52. 52. Repetition Principles Of Design – Repetition
  53. 53. Repetition Principles Of Design – Repetition
  54. 54. Repetition Principles Of Design – Repetition
  55. 55. Repetition Principles Of Design – Repetition
  56. 56. Contrast • Contrast is the juxtaposition of opposing elements (opposite colors on the color wheel, or value light / dark, or direction - horizontal / vertical). • Contrast allows us to emphasize or highlight key elements in your design. Principles Of Design – Contrast
  57. 57. Contrast Simply contrast tells the viewer where to look first Principles Of Design – Contrast
  58. 58. Contrast Some types of contrast to keep in mind are the relative darkness (called value in color theory), weight, form, placement, quantity, texture, and scale. Principles Of Design – Contrast
  59. 59. Contrast in size Principles Of Design – Contrast
  60. 60. Contrast in value Principles Of Design – Contrast
  61. 61. Contrast in quantity Principles Of Design – Contrast
  62. 62. Contrast in weight Principles Of Design – Contrast
  63. 63. Contrast in placement Principles Of Design – Contrast
  64. 64. Contrast in texture Principles Of Design – Contrast
  65. 65. Contrast Without contrast, a designed piece may appear static, uninteresting, and hard for the reader to access because it is not immediately clear what to look at first. Principles Of Design – Contrast
  66. 66. Space • Space in art refers to the distance or area between, around, above, below, or within elements. • Both positive and negative space are important factors to be considered in every design. Principles Of Design – Contrast
  67. 67. Space Principles Of Design – Space
  68. 68. Space Principles Of Design – Space
  69. 69. Space Principles Of Design – Space
  70. 70. Space Principles Of Design – Space
  71. 71. Thank You

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