WEEKLY INNOVATION REPORT DECEMBER 2011 • 16Subtext - The Social Reading App Microsoft’s All-in-One Tag Reader Heineken’s Super Social Christmas Tree Subtext is a new iOS app that The onset of the mobile revolution Heineken will be debuting their combines the allure of book clubs has led to an increasing familiarity super social version of a Christmas with the ease of connecting through with apps capable of scanning QR tree in Singapore from the 17th to social media. It is a community- codes, Microsoft Tags, and barcodes the 26th of December. Made up of 48 based e-book app that allows to connect users with amazing large LCD screens, the tree is readers to engage in conversations content. The problem has been that connected to a Facebook app that with friends, experts and even the many different apps must be Heineken has created. Facebook authors themselves. At specific downloaded to scan each and every users can create their own version of points in the book they are reading, type of code. Growing user the tree within the app by adding readers can tag content like pictures frustration has led to Microsoft’s photos, friends, and messages. When and other multimedia. They can new all-in-one QR code and Tag the real life tree is on display, all then discuss the story with their reader. It is capable of scanning all user created trees will be activated friends, all from the app. types of codes, as well as NFC for a period of time. Thanks to How would you use mobile triggers. Consumers now have one How would you use social Heineken, anyone who wishes to can ? ? ? How would you use scanning technology to create a more technology to make it easier easy solution to scan and access all media to create a unique have their moment of fame this immersive social experience the content they need. holiday experience? holiday season. for users to access content? for readers? READ MORE READ MORE READ MORESnapfinger POS System Integration PayPal Modernizes Window Shopping Ralph Lauren’s Shoppable Greeting Cards Snapfinger, a mobile and online PayPal has officially moved “window Ralph Lauren’s Rugby line is ordering service that powers those shopping” into the 21st Century. Using a releasing customizable, animated experiences for companies like holographic film placed on a store greeting cards in the style of its Subway and Outback, is undergoing window, the interface is projected onto catalogue. Users can create their an update to fully integrate into the the window and allows passersby to own holiday message using POS systems of restaurants. interact with it via their mobile phones. animations of models who are Customers will now be able to see Using a code provided by the interface, holding the letters of the message. menu changes and updates in real users can browse the contents of the These cards also allow recipients to time, as the restaurant staff enters shop and purchase them through their purchase the clothing listed and them. If there are specials the phones, even while the store is closed. worn by the models. Each card is restaurant is having, or if an item The purchased products will then be also shareable via Twitter, runs out, the customer ordering delivered to their homes. PayPal hopes Facebook, and email. from home can see those updates to get a fully functional version of the How would you use via the mobile menu. How would you use technology technology up and running during How would you creatively ? technology to improve the user experience for mobile ? to create a unique shopping experience while not even London’s Fashion Week. ? change greeting cards to promote commerce? ordering? READ MORE having to be present in the READ MORE READ MORE physical store?