History of Engauge06 06 07
07 08 10 February 2006 Halyard partners with February 2007 Halyard acquires Direct Impact August 2007 Halyard acquires TenUnited December 2007 Engauge acquires Streamright March 2008 Engauge acquires Spunlogic January 2010 Engauge Created ProductStan Rapp to pursue marketing model Creates Engauge Development Group next generation marketing model
In his weekly Campaign Spotlight,
New York Times advertising columnist Stuart Elliott features Engauge’s newly launched campaign for Van Gogh BLUE. Our“We must think of brands within thecontext of consumer culture. It’s theonly way to spur relationship-building Workconversations.”- David Grzelak, executive director ofbrand planning at Engauge. Nationwide’s bottom line in NASCAR is booming, according to a story in USA Today. Engauge’s campaign drives results.
“Rapid growth and development of
social technology was making it possible for Engauge to be a total engagement company,” Rick Milenthal, CEOOurProﬁle In an essay published in Sky Delta magazine, New York Times columnist Stuart Elliott explores our post-Mad Men era of advertising and today’s agencies, like Engauge, who are leading the way. The DMA transformation is missing its most vitally needed element — a name change that reﬂects what marketers must grasp to survive and prosper…” - Stan Rapp, chairman
In this Q&A with Direct
Marketing News, Scott Hildebrand argues it’s time to ﬁnd tools to measure social media and... OurAdvertising Age hasrecognized Chick-ﬁl-A as arunner-up in its annual Modelranking of best marketers andEngauge’s innovative socialcampaign. Thanks to the age of the Internet, reaching a consumer directly and personalizing that experience has had a major revitalization.
Total Engagement Brief distributed to
clients, prospects and inﬂuencers on a bi-monthly basis.OurThinking Why mobile check-in apps may be the future of location-based marketing. Testing one brand, a team of anthropologists surveys 100 homes, asking inhabitants questions such as, “When you’re drinking ﬂavored coffee, how do you see yourself?”