Social media requires a cross-functional team

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  • Four key metrics companies are interested in with regard to these online conversations:What are people saying about us/our products/our competitors?Who is talking about …Why are people talking about …  triggered by one of our campaigns? Problems? Asking questions about our product/service? Where are people talking about …  do our campaigns reach the right audience? Should we extend our focus towards other regions?
  • How can you get information about these metrics?By monitoring, preferably with a good tool – analytics (many tools for this) Taking it one step further but indispensable these days: engaging in the conversations: answer people’s questions / act on sales leads / thank people when they praise your products / …don’t try to do all this yourself: use the right tools, they have many automation possibilities that make your life much easierFor these three things you can use different tools – monitoring and analytics tool + engagement tool (like Hootsuite for example) There also exist tools, like Engagor, that do the three: monitoring, analytics and engagement.
  • Social media requires a cross-functional team

    1. 1. Social media requires across-functional team Lien Brusselmans Engagor
    2. 2. The Social Web!
    3. 3. Who? What? ? How? Where?Why?
    4. 4. MonitoringAutomation Analytics Engagement
    5. 5. Reputation PR Management CampaignMarketing Monitoring Lead Sales Generation Customer Support ServicePurchasing Research
    6. 6. Social media is not extra work Social media is another way of working

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