Presentation on Social Media & Engagor at UBA Belgium

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Presentation on Social Media & Engagor at UBA Belgium

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Presentation on Social Media & Engagor at UBA Belgium

  1. 1. “ Actionable Insights for Social Media ”
  2. 2. Who are we?
  3. 3. Mass media evolved from: one way push
  4. 4. Over bi-directional
  5. 5. To a roundabout
  6. 6. 4 out of 5 internet users visits a social network
  7. 8. Sharing all kind of information @aplusk has approx 6.800.000 Followers
  8. 10. Outcome can be catastrophic The Coca-Cola Case Belgium, June ’99
  9. 11. Apple shares after CNN iReport reports heart attack Steve Jobs
  10. 12. Belgian Queen Fabiola declared dead (3 rd time)
  11. 13. “ I, Akio Toyoda, deeply regret the inconvenience and concern caused to our customers and others by our recent recalls of multiple vehicle models across multiple regions. ”
  12. 14. 2008: United Airlines breaks the guitar of country star Dave Carroll 2010: Carroll releases the third song in the trilogy 2009: His YouTube protest hits 5.000.000 views in one month
  13. 15. You’ re dead meat... Or are you?
  14. 17. Detect
  15. 19. MONITOR THE RAGERS DON’T FEED THE TROLLS!
  16. 20. Correct False Information
  17. 21. And solve when caught trousers down
  18. 22. With an appropriate reply
  19. 24. Why? <ul><li>Brand Awareness </li></ul><ul><ul><li>People Market your Brand </li></ul></ul><ul><ul><li>Build and Use your Followers </li></ul></ul><ul><ul><li>Boost Positive Conversations </li></ul></ul><ul><ul><li>Handle Negative Conversations </li></ul></ul><ul><li>Lead Generation </li></ul><ul><ul><li>Indirect (SEO) </li></ul></ul><ul><ul><li>Direct </li></ul></ul>
  20. 25. FREE?
  21. 26. HOW ? Quick wins on Twitter!
  22. 27. Seed your Followers
  23. 28. Who To Follow? http://twitter.com/#!/who_to_follow
  24. 29. Manage Follower Ratio http://manageflitter.com/
  25. 30. Track Conversations
  26. 31. Join the Conversation <ul><li>Answer questions </li></ul><ul><li>Share the love </li></ul><ul><li>Generate Leads </li></ul><ul><li>Post interesting content </li></ul><ul><li>Use your Employees </li></ul><ul><li>BE HUMAN! </li></ul>
  27. 32. Engagor Social Dashboard
  28. 33. Demo Engagor Insights <ul><li>View screencast at http://www.youtube.com/watch?v=KBPLpZ_swbU </li></ul>
  29. 34. Contact <ul><li>Me: http://twitter.com/folke </li></ul><ul><li>Web: http://www.engagor.com </li></ul><ul><li>Mail: [email_address] </li></ul><ul><li>Social: </li></ul>http://twitter.com/engagor http:// www.facebook.com/pages/Engagor/110000735702314 http:// www.youtube.com/user/EngagorInsights http://www.linkedin.com/company/1073365

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