As much as people are talking about and embracing the idea of Account Based Marketing and Sales, there's a lot of waiting around to see what this actually looks like. In this session, Jon Miller, co-founder of Marketo and CEO of Engagio will answer:
- What does it mean to be account based?
- What does a coordinated Play really look like?
- Who on my team needs to get involved and what actions does each team member take?
- What are the key metrics for account based success?
- What were the lessons learned from building the account based revenue engine at Engagio?
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com