ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?
Join Jon Miller, CEO of Engagio (previous co-Founder of Marketo), in this presentation to understand:
–What works (and doesn't) in ABM
–The new metrics to use in an ABM strategy
–The first things you need to do to get started
You'll walk away with the information you need to support your game plan to launch your Account Based Marketing successfully.
View the webinar replay here: http://resources.engagio.com/account-based-marketing/abm-101-replay
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com