Social Media implementeren in je organisatie

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Wanneer je social media in je organisatie implementeert houd dan rekening met techniek, mens en organisatie.

Deze presentatie is gehouden door Antal de Waij op het Social Media Congres in Bussum op 17 juni 2011

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Social Media implementeren in je organisatie

  1. 1. Hoe organiseer je SocialMedia in je bedrijf?<br />
  2. 2. 2<br />Antal de Waij<br />Geboren 30 B.G.<br />Actief opinternet sinds 1994<br />Managing Partner<br />Engagement Media BV<br />Social Media Strategie &<br />OnlineCommunity Management<br />
  3. 3. Introducing… Engagement Media<br />1<br />2<br />3<br />Consultancy & Policy<br />Community Management<br />Werving, Selectie & Interim<br />Social Media Strategy<br />Concepting<br />Social Media Guidelines<br />Social Media Activation<br />Webcare<br />Customer Service<br />Social Media People<br />Social Media Education<br />Social Media Meetups<br />Social Media Scan<br />Social Media Concepts<br />Social Media Mix<br />Mediaplanning<br />Social Media Guidelines<br />Storytelling<br />Platform Development<br />Community Building<br />Content Creation<br />Social media Activation<br />Social Customer Service<br />Webcare<br />Reputation Management<br />Werving, Selectie & Detachering<br />Community Managers<br />Social Media Training<br />LinkedIn Workshop<br />Twitter Workshop<br />Webinars<br />
  4. 4. 4<br />Social media<br />
  5. 5. Social Media & OrganizationalAdaption<br />Technical<br />1<br />Implementation proces<br />Skills<br />People<br />Organization<br />2<br />3<br />Change<br />5<br />Copyright Engagement Media BV<br />
  6. 6. Technical<br />Technical<br />1<br />Implementation proces<br />People<br />Organization<br />6<br />Copyright Engagement Media BV<br />
  7. 7. Traditional IT initiatives<br />7<br />
  8. 8. Permanent in BETA<br />8<br />
  9. 9. 9<br />Crowdsourcingwillbecomemainstream<br />
  10. 10. Tip; beslisschema (wie gaat waarover?)<br />Bericht ontdekt<br />Monitor Only<br />Bedreigend?<br />Reageer <br />Satire?<br />Feit & verwijs<br />Misleidend<br />Ontevreden?<br />Dialoog<br />Evalueer<br />Deel positief<br />Doe niks<br />Transparantie<br />Bronnen<br />Q&A<br />Beleid<br />Interactie<br />10<br />
  11. 11. Technical features<br />Technical<br />1<br />Implementation proces<br />People<br />Organization<br />11<br />Copyright Engagement Media BV<br />
  12. 12. Technisch features<br />12<br />1<br />2<br />
  13. 13. Social Software<br />13<br />
  14. 14. Social Software: sentiment-analyse<br />14<br />Hoe wordt over uw bedrijf gesproken?<br />
  15. 15. Technisch features<br />15<br />1<br />2<br />
  16. 16. Social Media integratie-niveaus<br />16<br />
  17. 17. Levels of SocialMedia integration<br />SeamlessIntegration<br />SocialLog-in<br />Sharable Content<br />Aggregatediscussions<br />Social media (brand)presence<br />Link awayencouragesharing<br />Link away, nostrategy<br />No socialintegrations<br />17<br />Based on: Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/<br />
  18. 18. Sociable Features On site<br />18<br />
  19. 19. 19<br />
  20. 20. Social Media & OrganizationalAdaption<br />Technical<br />Implementation proces<br />Skills<br />People<br />Organization<br />3<br />Change<br />20<br />Copyright Engagement Media BV<br />
  21. 21. 21<br />SocialCapital<br />
  22. 22. 22<br />Wees benaderbaar<br />
  23. 23. 23<br />
  24. 24. 24<br />Al is de leugen nog zo snel…<br />
  25. 25. 25<br />Thiswillhurtyourreputation<br />
  26. 26. Be authentic<br />
  27. 27. 27<br />Reciprociteit<br />
  28. 28. 28<br />Toegevoegde waarde<br />
  29. 29. 29<br />
  30. 30. Social Media & OrganizationalAdaption<br />Technical<br />Implementation proces<br />Skills<br />People<br />Organization<br />2<br />Change<br />30<br />Copyright Engagement Media BV<br />
  31. 31. 31<br />Be passsionate<br />Be passionate!<br />
  32. 32. 32<br />Wees echt<br />
  33. 33. Maak SocialMedia onderdeel van eenieders taak<br />33<br />
  34. 34. 34<br />Ongoing Training<br />
  35. 35. 35<br />Vertrouwen<br />
  36. 36. 36<br />Empowerment<br />
  37. 37. Social Media & OrganizationalAdaption<br />Technical<br />Implementation proces<br />Skills<br />People<br />Organization<br />2<br />37<br />Copyright Engagement Media BV<br />
  38. 38. 38<br />Vaardigheden<br />
  39. 39. 39<br />Empathize<br />Empathize<br />
  40. 40. Be pro-active<br />40<br />
  41. 41. 41<br />Stel vragen<br />
  42. 42. 42<br />Listen<br />
  43. 43. 43<br />Uw organisatie moet reacties opnemen als een spons<br />
  44. 44. Maar bij ons kan dat niet!<br />StorytellingCasus<br />44<br />
  45. 45. Storytelling<br />45<br />
  46. 46. Social Media & OrganizationalAdaption<br />Technical<br />Implementation proces<br />Skills<br />People<br />Organization<br />3<br />Change<br />46<br />Copyright Engagement Media BV<br />
  47. 47. 47<br />Productiviteitsverlies<br />
  48. 48. Tijd<br />48<br />
  49. 49. 49<br />Facilitator van initiatieven<br />
  50. 50. Praktische voorbereidingen<br />
  51. 51. Voorbereidingen wanneer je start met Social Media<br />51<br />Domein<br />Social Media Mix<br />Format<br />Programmering<br />Wat<br />Waar<br />Hoe<br />Wanneer<br />
  52. 52. 52<br />Cultuur<br />
  53. 53. 53<br />
  54. 54. Social Media & OrganizationalAdaption<br />Technical<br />1<br />Implementation proces<br />Skills<br />People<br />Organization<br />2<br />3<br />Change<br />54<br />Copyright Engagement Media BV<br />
  55. 55. 55<br />Schaalbaarheid<br />
  56. 56. 5 ways to organizeSocial Media<br />UsedunderCC-licence Altimeter Group<br />
  57. 57. 57<br />Alles is meetbaar<br />
  58. 58. ‘Social’ of ‘Media’?<br /> (David Alston, Radian 6)<br />“What do you want to measure, the ‘social’ or the ‘media’?<br />
  59. 59. Albert Einstein<br />Not everything that can be counted counts, and not everything that counts can be counted. <br />
  60. 60. Wees doelgericht<br />
  61. 61. 61<br />Dank u voor uw aandacht<br />Meer weten?<br />antal @ engagementmedia.nl<br />Of bel 0650 871 600<br />
  62. 62. 62<br />0650 871 600<br />

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