Pepsi Reputation Management Showcase

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Showing how AMP UP energy drink brand, a daughter company of Pepsi, drags its parent company into a global reputation crisis.

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  • Well Pepsi needs lessons on how to deal with people as intelligent human beings , and not as mindless fools . The power of conversational hypnosis showed me the true power of human potential . That is why I object to any marketing that insults any individual or group of people .

    http://www.softe4u.com/hypnosis/
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Pepsi Reputation Management Showcase

  1. Reputation Management & Social Media<br />This showcase is made foreducationalpurposesonly. Engagement Media has no relations withany of the personsorcompaniesquoted in thispresentation.<br />
  2. 3<br />The AMP energy brand<br />
  3. iPhoneapplication: ‘AMP up beforeyou score’.<br />4<br />
  4. 5<br />On Oct 8. 2009 the promotional video goes online<br />Stats per oct 17. 2009<br />
  5. The situation<br />Pepsico’senergy drink ‘AMP energy’ targets men.<br />To facilitate men in theiramoureuseadventurestheydeveloped the ‘AMP up beforeyou score’ applicationwithpick up lines and additional info.<br />The application went a little bit furtherbystereotypingwomen in ‘types of women’ forexample ‘dancer’, ‘married’, ‘rebound girl’, and ‘twins’. <br />OnYouTube the asked men to bragabout the factthat the applicationworked.<br />Sohere is whathappened.<br />6<br />
  6. Hundreds of reactionsongirloriënted website: Jezebel<br />7<br />Girl website has negative reactions<br />
  7. NegativereactionsonYouTube<br />8<br />Dates Oct 12 & 13 2009<br />174 reactions on Oct 17. 2009<br />
  8. …. and fans onYouTube<br />9<br />Dates Oct 12 & 13 2009<br />174 reactions on Oct 17. 2009<br />
  9. Social Media news website MashableOct 12. 2009<br />10<br />There is an overwhelming number of reactions<br />
  10. AMP Energy apologizesonTwitterusing….<br />11<br />the #pepsifailhashtag<br />
  11. Questions<br />12<br />
  12. 13<br />‘feeding’ the twitter community with the #hashtag<br />Screenshot Oct 17. 2009<br />
  13. 14<br />Is re-tweeted by Pepsi<br />
  14. 15<br />...and by the Corporate Twitter of Pepsico<br />Screensadjustedforpresentationpurposes<br />
  15. 16<br />It gets bigger.... WSJ.com Oct. 14 2009<br />Screenshot adjustedforpresentationpurposes<br />
  16. 17<br />It gets bigger, New York Post Oct. 15<br />
  17. And itgoesglobal… London<br />18<br />
  18. And itgoesglobal…Amsterdam<br />19<br />
  19. 20<br />It gets bigger, AdvertisingAge writing an article<br />
  20. To becontinued…<br />Updates wille beadded to thispresentation<br />To follow the updates<br />Followus @ http://www.twitter.com/antaldewaij<br />21<br />
  21. 22<br />0650 871 600<br />

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