A	  special	  e...
About eValue™                                           	                                             	                   ...
Euro 2012 Presenting Sponsors                                                                                             ...
eValue™ Social Media Efficiency Scores                	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  ConCnental	            ...
Adidas Football By Platform                                                                                               ...
Digging Deeper: Adidas Performance on Facebook                                                                            ...
Adidas Facebook Recommendations                                            Facebook	  recommenda<ons	                     ...
Coca-Cola Performance on Twitter                                                                                          ...
Digging Deeper: Coca-Cola Performance on                                                                   Twitter        ...
How Could Coca-Cola Improve on Twitter?                                            TwiDer	  Recommenda<ons	               ...
Carlsberg Performance on YouTube                                                                                          ...
Digging Deeper: Carlsberg Performance on                                                                     YouTube      ...
How Could Carlsberg Improve on YouTube ?                                            YouTube	  recommenda<ons	             ...
Our Final Thoughts                                           •  The	  UEFA	  Euro	  tournament	  is	  one	  of	  the	  lar...
About Us                                           	                                             	                        ...
Contact Us                                           	                                             	                      ...
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eValue Report - Euro 2012 Sponsors

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This report on the Euro 2012 Sponsors was created using outputs from the eValue™ Social Media ROI Suite. This report is for promotional use only and should not be used a reporting tool. All data is current as of June 6th, 2012. Accounts included in the report were chosen for their proximity to the event, geographical relation or size of user base. All accounts are associated with the corresponding brand.

Weekly reports will focus on a variety of industries and topics. To make a suggestion for a future report or to keep up to date, follow us on twitter @EngagementLabs

To learn more about the eValue™ Suite or to sign up, go to www.eValueSuite.com

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eValue Report - Euro 2012 Sponsors

  1. 1.   A  special  eValue™  report   Euro  2012  Sponsors   Measuring  social  media  efficiency  as  of  June  6,  2012   www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  2. 2. About eValue™       The  eValue™  Social  Media  ROI  Suite  is  a  set  of  so9ware  as  a  service  tools  designed   to  calculate  the  performance  of  corporate  social  media  campaigns  by  comparing   natural  (earned)  engagement  behavior  of  online  communiCes  against  the  paid   promoCon  and  management  efforts  deployed  by  companies  to  build  these   followings.       The  Suite’s  Efficiency  Calculator  analyzes  publicly-­‐available  data  from  the  Facebook,   TwiOer  and  YouTube  accounts  of  global  brands  and  ranks  all  resulCng  performance   figures  on  a  percenCle  scale.  The  benchmark  database  is  currently  tracking   engagement  sta<s<cs  of  11,393  global  corporate  social  media  accounts  and  aims  to   reach  20,000  by  the  end  of  summer  2012.   www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  3. 3. Euro 2012 Presenting Sponsors www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  4. 4. eValue™ Social Media Efficiency Scores                              ConCnental                                  Sharp                                  Orange                                    Carlsberg                                Canon                                    KIA                                Castrol                                  McDonald’s                                  Adidas                                  Coca-­‐Cola                                Hyundai   www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved   page  :  4   Canadian  Banking  Sector  
  5. 5. Adidas Football By Platform www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  6. 6. Digging Deeper: Adidas Performance on Facebook www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  7. 7. Adidas Facebook Recommendations Facebook  recommenda<ons     •  Posts  through  3rd  party  applicaCons  get  stacked  and  lose  visibility.  Post   manually  when  possible  to  avoid  that.   •  Posts  between  100  and  250  characters  (less  than  3  lines  of  text)  see   about  60%  more  likes,  comments  and  shares  than  posts  greater  than   250  characters.     www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  8. 8. Coca-Cola Performance on Twitter www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  9. 9. Digging Deeper: Coca-Cola Performance on Twitter www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  10. 10. How Could Coca-Cola Improve on Twitter? TwiDer  Recommenda<ons     •  Providing  responses  is  great  but  make  sure  you  create  conversaCons  as   well.  InteracCon  is  a  two  was  street.     •  People  Re-­‐tweet  more  when  you  ask  them  to.  A  simple  "Please  RT"  will   do  the  trick.   •  Use  the  Euro  2012  hashtag  to  increase  visibility  with  the  growth  in   popularity  that  will  surround  this  event.       www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  11. 11. Carlsberg Performance on YouTube www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  12. 12. Digging Deeper: Carlsberg Performance on YouTube www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  13. 13. How Could Carlsberg Improve on YouTube ? YouTube  recommenda<ons     1.  Monitor  and  reply  on  comments  on  both  the  channel  home  as  well  as   individual  videos.     www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  14. 14. Our Final Thoughts •  The  UEFA  Euro  tournament  is  one  of  the  largest  spor<ng  events  in  the   world  and  gains  considerable  aDen<on  from  the  public  and  garners  a   premium  for  sponsorship  dollars.  Being  <ed  to  this  type  of  event  has   the  possibility  to  increase  ac<vity  on  a  page  over  the  short  term  and   increase  EdgeRank  affinity  with  users  over  a  longer  period.     •  It  is  surprising  that  the  majority  of  brands  included  in  this  study  do  not   u<lize  the  Euro  2012  logo  in  the  page  branding  just  days  before  kickoff   of  the  event.     •  More  surprising  was  a  lack  of  presence  for  the  Canon  brand  in  TwiDer   and  the  fact  that  their  largest  Facebook  presence  is  a  fan  page.     •   Stay  Tuned  for  an  addi<onal  report  at  the  end  of  the  Euro  2012  to  see   how  the  sponsors  eValue  scores  have  faired  with  an  increase  in   visibility  related  to  the  event.   -­‐The  #engagementlabs  research  team   www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  15. 15. About Us       We  are  #social  enablers   for  #all  things  digital   we  are  totally  focused  on     #social  engagement  &  opCmizaCon     We  offer  a  targeted  range  of  social  strategies,  customized  engagement   placorms  and  analyCc  tools  to  measure  performance  and  ROI.       www.engagementlabs.com.   www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  
  16. 16. Contact Us     Derek  Jen,  Senior  Product  Manager   Skype:  derekparta   TwiOer:  @derekjen   E-­‐mail:  derek.jen@engagementlabs.com     www.evaluesuite.com  A  division  of  Parta  Dialogue  Inc.              symbol:    TSX-­‐V  :  PAD     eValue  ™    ©2012      All  rights  reserved  

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