Presented by  Josh ChilesCEO, Engaged!        Generate A Return                          On YourStartEngaging.com         ...
Today’s Process Presented by  Josh ChilesCEO, Engaged!       1. Facebook AppsStartEngaging.com
Today’s Process Presented by  Josh ChilesCEO, Engaged!       1. Facebook Apps                    2. Facebook AdsStartEngag...
Today’s Process Presented by  Josh ChilesCEO, Engaged!       1. Facebook Apps                    2. Facebook AdsStartEngag...
Today’s Process Presented by  Josh ChilesCEO, Engaged!       1.    Facebook Apps                    2.    Facebook AdsStar...
Today’s Process Presented by  Josh ChilesCEO, Engaged!       5. Facebook ContentStartEngaging.com
Today’s Process Presented by  Josh ChilesCEO, Engaged!       5. Facebook Content                    6. Facebook AdsStartEn...
Today’s Process Presented by  Josh ChilesCEO, Engaged!       5. Facebook Content                    6. Facebook AdsStartEn...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                    Apps                    (or applications)
Facebook Apps Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Apps Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Apps Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Apps                    To start building your Facebook app, visit: Presented by  Josh ChilesCEO, Engaged!       ...
Facebook Apps                     Click “Create New App” Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Apps                      Add your App name Presented by  Josh ChilesCEO, Engaged!StartEngaging.com              ...
Facebook Apps                     Add your display name Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Apps                           Add your Page Tab URL Presented by  Josh ChilesCEO, Engaged!StartEngaging.com     ...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Apps Presented by  Josh ChilesCEO, Engaged!                    If you’re not a web                    designer an...
Facebook Apps Presented by  Josh Chiles       1. Hire someone who is.CEO, Engaged!                    2. Use a Facebook Ap...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                      Ads                    (or advertising)
Facebook Ads Presented by  Josh ChilesCEO, Engaged!                       To create a Facebook ad, visit:                 ...
Facebook Ads                    Select your Facebook page Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Ads Presented by  Josh ChilesCEO, Engaged!          TIP: Ads that stay on                    Facebook.com (not go...
Facebook Ads Presented by       Select “Get More Page Likes”  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Ads                        Add your ad text Presented by  Josh Chiles       Select your landing pageCEO, Engaged!...
Facebook Ads                     Select your target location Presented by  Josh Chiles       Select your target age/gender...
Facebook Ads Presented by  Josh ChilesCEO, Engaged!        TIP: The more targeted                    your ad is the lower ...
Facebook Ads                    Select your advanced options Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                    Content
Facebook Content                    Engage Your Facebook Fans Daily Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Content                        Ask questions… Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Facebook Content Presented by                   …keep them  Josh ChilesCEO, Engaged!                informed, share       ...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                    Analytics
Facebook Analytics Presented by  Josh Chiles       • How many clicks on your ad?CEO, Engaged!StartEngaging.com
Facebook Analytics Presented by  Josh Chiles       • How many clicks on your ad?CEO, Engaged!                    • How man...
Facebook Analytics Presented by  Josh Chiles       • How many clicks on your ad?CEO, Engaged!                    • How man...
Facebook Analytics Presented by  Josh Chiles       •   How many clicks on your ad?CEO, Engaged!                    •   How...
Facebook Analytics                    Edit. Presented by  Josh Chiles         Test.CEO, Engaged!                          ...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                    Content                     (yes, again)
Facebook Content                    Be engaging. Be creative. Be consistent Presented by  Josh ChilesCEO, Engaged!StartEng...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                      Ads                    (and yes, again)
Facebook Ads                    Promote Your Content Presented by  Josh ChilesCEO, Engaged!StartEngaging.com
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                    Analytics                     (and this again t...
Facebook Analytics                    Monitor engagement for each and Presented by       every post. Posts with the most  ...
Facebook Analytics                     Geo-target your content by city Presented by  Josh ChilesCEO, Engaged!StartEngaging...
Facebook Analytics                    Is your website mobile optimized? Presented by  Josh ChilesCEO, Engaged!StartEngagin...
Facebook Analytics                    Post content when your Facebook Presented by  Josh Chiles                    fans ar...
Presented by  Josh Chiles                    Repeat.CEO, Engaged!StartEngaging.com
Ready to take your Facebook                      page to the next level? Presented by  Josh ChilesCEO, Engaged!StartEngagi...
Presented by  Josh ChilesCEO, Engaged!StartEngaging.com                    StartEngaging.com                      MDCE Boo...
Generate A Return On Your Facebook Investment (MDCE 2012)
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Generate A Return On Your Facebook Investment (MDCE 2012)

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Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.

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Generate A Return On Your Facebook Investment (MDCE 2012)

  1. 1. Presented by Josh ChilesCEO, Engaged! Generate A Return On YourStartEngaging.com Facebook Investment Presented by: Josh Chiles CEO, Engaged!
  2. 2. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook AppsStartEngaging.com
  3. 3. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com
  4. 4. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com 3. Facebook Content
  5. 5. Today’s Process Presented by Josh ChilesCEO, Engaged! 1. Facebook Apps 2. Facebook AdsStartEngaging.com 3. Facebook Content 4. Facebook Analytics
  6. 6. Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook ContentStartEngaging.com
  7. 7. Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook Content 6. Facebook AdsStartEngaging.com
  8. 8. Today’s Process Presented by Josh ChilesCEO, Engaged! 5. Facebook Content 6. Facebook AdsStartEngaging.com 7. Facebook Analytics
  9. 9. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Apps (or applications)
  10. 10. Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  11. 11. Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  12. 12. Facebook Apps Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  13. 13. Facebook Apps To start building your Facebook app, visit: Presented by Josh ChilesCEO, Engaged! https://developers.facebook.com/apps Or read the tutorial:StartEngaging.com http://developers.facebook.com/docs/ap psonfacebook/pagetabs
  14. 14. Facebook Apps Click “Create New App” Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  15. 15. Facebook Apps Add your App name Presented by Josh ChilesCEO, Engaged!StartEngaging.com Click “Continue”
  16. 16. Facebook Apps Add your display name Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  17. 17. Facebook Apps Add your Page Tab URL Presented by Josh ChilesCEO, Engaged!StartEngaging.com Select Page Tab Width (810px or 520px)
  18. 18. Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  19. 19. Facebook Apps Presented by Josh ChilesCEO, Engaged! If you’re not a web designer and don’tStartEngaging.com know how to code…
  20. 20. Facebook Apps Presented by Josh Chiles 1. Hire someone who is.CEO, Engaged! 2. Use a Facebook App builder.StartEngaging.com StartEngaging.com
  21. 21. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Ads (or advertising)
  22. 22. Facebook Ads Presented by Josh ChilesCEO, Engaged! To create a Facebook ad, visit: http://www.facebook.com/advertisingStartEngaging.com
  23. 23. Facebook Ads Select your Facebook page Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  24. 24. Facebook Ads Presented by Josh ChilesCEO, Engaged! TIP: Ads that stay on Facebook.com (not going toStartEngaging.com your website) will cost less.
  25. 25. Facebook Ads Presented by Select “Get More Page Likes” Josh ChilesCEO, Engaged!StartEngaging.com
  26. 26. Facebook Ads Add your ad text Presented by Josh Chiles Select your landing pageCEO, Engaged! Upload your imageStartEngaging.com
  27. 27. Facebook Ads Select your target location Presented by Josh Chiles Select your target age/genderCEO, Engaged! Select your target interestsStartEngaging.com
  28. 28. Facebook Ads Presented by Josh ChilesCEO, Engaged! TIP: The more targeted your ad is the lower yourStartEngaging.com cost per click will be.
  29. 29. Facebook Ads Select your advanced options Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  30. 30. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Content
  31. 31. Facebook Content Engage Your Facebook Fans Daily Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  32. 32. Facebook Content Ask questions… Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  33. 33. Facebook Content Presented by …keep them Josh ChilesCEO, Engaged! informed, share pictures, invite them to yourStartEngaging.com events and tell them what you want them to do, creatively.
  34. 34. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Analytics
  35. 35. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged!StartEngaging.com
  36. 36. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app?StartEngaging.com
  37. 37. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app? • How many new “Likes”?StartEngaging.com
  38. 38. Facebook Analytics Presented by Josh Chiles • How many clicks on your ad?CEO, Engaged! • How many views on your app? • How many new “Likes”?StartEngaging.com • How many leads?
  39. 39. Facebook Analytics Edit. Presented by Josh Chiles Test.CEO, Engaged! Update. Tweak.StartEngaging.com Retarget. Try again. Change. Get it right.
  40. 40. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Content (yes, again)
  41. 41. Facebook Content Be engaging. Be creative. Be consistent Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  42. 42. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Ads (and yes, again)
  43. 43. Facebook Ads Promote Your Content Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  44. 44. Presented by Josh ChilesCEO, Engaged!StartEngaging.com Analytics (and this again too)
  45. 45. Facebook Analytics Monitor engagement for each and Presented by every post. Posts with the most Josh ChilesCEO, Engaged! engagement, tweak it, change it and stay around that topic.StartEngaging.com
  46. 46. Facebook Analytics Geo-target your content by city Presented by Josh ChilesCEO, Engaged!StartEngaging.com or geo-target your content by state
  47. 47. Facebook Analytics Is your website mobile optimized? Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  48. 48. Facebook Analytics Post content when your Facebook Presented by Josh Chiles fans are online and engaging.CEO, Engaged!StartEngaging.com
  49. 49. Presented by Josh Chiles Repeat.CEO, Engaged!StartEngaging.com
  50. 50. Ready to take your Facebook page to the next level? Presented by Josh ChilesCEO, Engaged!StartEngaging.com
  51. 51. Presented by Josh ChilesCEO, Engaged!StartEngaging.com StartEngaging.com MDCE Booth #1109

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