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Enterprise Social
Networking
A Primer
Jason Stone, VP Sales & Marketing,
Engage
@StoneSTL
“The world is going social.”
“The world is going social.”

has gone
Nope. The world is going ^ social.
Social Media
Home Sweet
Home?
So, what’s Enterprise Social Networking?
Enterprise Social Networking?
Don’t fall asleep on me, yet.
“Enterprise social networking focuses on the use of online social
networks or social relatio...
Enterprise Social Networking
Software that enables open lines of internal
and external communication for an enterprise.
Enterprise Social Networking
Software that enables open lines of internal
and external communication for an enterprise.
•
...
Enterprise Social Networking, a.k.a.
ESN
Business 2.0 (b2.0)
Enterprise 2.0 (e2.0)
Social Software in the Workplace
Enterp...
Enterprise Social Networking, a.k.a.
ESN
Business 2.0 (b2.0)
Enterprise 2.0 (e2.0)
Social Software in the Workplace
Enterp...
Know your ESN buzzwords.
Know your ESN buzzwords.
Enable action
Collaboration

Encourage sharing

Empower

E-commerce

Employees

Enhance

Connecti...
Know your ESN buzzwords.

66% of decision makers cite collaboration
as a critical success factor for their social
networki...
ESN Players
ESN Players
ESN Players (per Gartner)
Common ESN Concepts
Common ESN Concepts
• Profiles
Common ESN Concepts
• Profiles

• Activity streams
Common ESN Concepts
• Profiles
• Activity streams

• "Likes“
Common ESN Concepts
• Profiles
• Activity streams
• "Likes“

• "Follows“
Common ESN Concepts
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“

• Groups
Common ESN Concepts
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups

• Wikis
Common ESN Concepts
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis

• Chat
Common ESN Concepts
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat

• Q&A
Common ESN Concepts
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A

• Gamification & g...
Common ESN Concepts
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & Ga...
Common ESN Concepts
•
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & ...
Common ESN Concepts
•
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & ...
Common ESN Concepts
•
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & ...
Where have I seen a list like that before?
Where have I seen a list like that before?
Where have I seen a list like that
before?
Blogging
Relationship Tracking
Discussions
Q&A
Bookmarking
Activity Streams
Sea...
Research on ESN…
Research on ESN…

“Enterprise social networks will become the
primary communication channels for
noticing, deciding or act...
Research on ESN…

“By 2016, 50 percent of large organizations
will have internal Facebook-like social
networks.
30 percent...
Research on ESNs…

“More than 90 percent of Fortune 500
companies will partially or fully implement an
enterprise social n...
Why ESNs…

So, Enterprise Social Networking is cool,
widely adopted, and growing fast, but really - what problems does it ...
Research on ESN…

“Consumers don‟t want brand relationships
to be part of their open social networks;
instead they want co...
Research on ESN…
“The primary beef with platforms like
Facebook and Google+ tends to be that user
information is effective...
Research on ESN…
“The primary beef with platforms like
Facebook and Google+ tends to be that user
information is effective...
Shameless plug for DNN…

Here‟s good news. You can incorporate
community functionality seamlessly into your
existing websi...
Examples

To be effective, ESNs have to create value.
What are some examples of value creation?
Examples: Gamification
Examples: Gamification

•
•
•
•
•

500% increase in customers„ product reviews
66% increase in site visitors
30% increase ...
Examples: Ideas / Vote Ups
Examples: Ideas / Vote Ups
Examples: Ideas / Vote Ups

•
•
•
•

150,000+ ideas submitted
2,000,000+ votes cast
277 ideas brought to life
Idea #128: C...
Examples: Q & A
Examples: Q & A
Examples: Q & A
Examples: Q & A

• Generates $5 million in value in annual
support savings and sales advocacy.
• 600,000 customer visits p...
My own experience: iheartdnn.com
My own experience: iheartdnn.com
My own experience: iheartdnn.com
My own experience: iheartdnn.com

And why do we fall, Bruce? So we can
learn to pick ourselves up.
My own experience: iheartdnn.com

Gartner research estimates that fully
80% of social business initiatives will
deliver di...
My own experience: iheartdnn.com

Gartner research estimates that fully
80% of social business initiatives will
deliver di...
Thank you!

For more information on Enterprise Social Networking and Evoq Social
contact:
Jason Stone
VP, Sales and Market...
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Enterprise Social Networking

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In this presentation originally created for DNNcon 2013 (West Palm Beach, FL), Jason Stone of Engage Software covers the Enterprise Social Networking space. What is ESN? Who are some of the key players? What does the research say about the market and its future? He shares some of his own experiences on the team that created iheartDNN.com as well as some from leading the Evoq Social ESN LinkedIn group.

Published in: Technology, Business
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Enterprise Social Networking

  1. 1. Enterprise Social Networking A Primer Jason Stone, VP Sales & Marketing, Engage @StoneSTL
  2. 2. “The world is going social.”
  3. 3. “The world is going social.” has gone Nope. The world is going ^ social.
  4. 4. Social Media
  5. 5. Home Sweet Home?
  6. 6. So, what’s Enterprise Social Networking?
  7. 7. Enterprise Social Networking?
  8. 8. Don’t fall asleep on me, yet. “Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.” Wikipedia
  9. 9. Enterprise Social Networking Software that enables open lines of internal and external communication for an enterprise.
  10. 10. Enterprise Social Networking Software that enables open lines of internal and external communication for an enterprise. • • • • Organization (Company) to Consumer Consumer to Organization Employee to Employee Consumer to Consumer
  11. 11. Enterprise Social Networking, a.k.a. ESN Business 2.0 (b2.0) Enterprise 2.0 (e2.0) Social Software in the Workplace Enterprise Social Software (E.S.S.) Business Social Software (B.S.)
  12. 12. Enterprise Social Networking, a.k.a. ESN Business 2.0 (b2.0) Enterprise 2.0 (e2.0) Social Software in the Workplace Enterprise Social Software (E.S.S.) Business Social Software (Only kidding, it‟s B.S.S.)
  13. 13. Know your ESN buzzwords.
  14. 14. Know your ESN buzzwords. Enable action Collaboration Encourage sharing Empower E-commerce Employees Enhance Connections Customers Coordination Cost savings Efficiency Conceptualize Content Contacts Communication Customers Cooperation Comments Capture knowledge Crowdsourcing Change Engagement
  15. 15. Know your ESN buzzwords. 66% of decision makers cite collaboration as a critical success factor for their social networking solution, followed by efficiency gains (productivity) at 64%. Harris Interactive
  16. 16. ESN Players
  17. 17. ESN Players
  18. 18. ESN Players (per Gartner)
  19. 19. Common ESN Concepts
  20. 20. Common ESN Concepts • Profiles
  21. 21. Common ESN Concepts • Profiles • Activity streams
  22. 22. Common ESN Concepts • Profiles • Activity streams • "Likes“
  23. 23. Common ESN Concepts • Profiles • Activity streams • "Likes“ • "Follows“
  24. 24. Common ESN Concepts • • • • Profiles Activity streams "Likes“ "Follows“ • Groups
  25. 25. Common ESN Concepts • • • • • Profiles Activity streams "Likes“ "Follows“ Groups • Wikis
  26. 26. Common ESN Concepts • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis • Chat
  27. 27. Common ESN Concepts • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat • Q&A
  28. 28. Common ESN Concepts • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A • Gamification & gaming mechanics
  29. 29. Common ESN Concepts • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics • Business Objects (documents, expense reports, client accounts)
  30. 30. Common ESN Concepts • • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics Business Objects (documents, expense reports, client accounts) • Integrated email
  31. 31. Common ESN Concepts • • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics Business Objects (documents, expense reports, client accounts) • Integrated email • Notifications
  32. 32. Common ESN Concepts • • • • • • • • • • Profiles Activity streams "Likes“ "Follows“ Groups Wikis Chat Q&A Gamification & Gaming mechanics Business Objects (documents, expense reports, client accounts) • Integrated email • Notifications • Permissions
  33. 33. Where have I seen a list like that before?
  34. 34. Where have I seen a list like that before?
  35. 35. Where have I seen a list like that before? Blogging Relationship Tracking Discussions Q&A Bookmarking Activity Streams Search Ideation / Voting Content Flagging Status Gaming Mechanics Leaderboards Badges Profile Progress Unified Comments Moderation Notifications Wiki Analytics Dashboard
  36. 36. Research on ESN…
  37. 37. Research on ESN… “Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.” Gartner Group
  38. 38. Research on ESN… “By 2016, 50 percent of large organizations will have internal Facebook-like social networks. 30 percent of these will be considered as essential as email and telephones are today. “ Gartner Group
  39. 39. Research on ESNs… “More than 90 percent of Fortune 500 companies will partially or fully implement an enterprise social network by the end of 2013… That would represent a 70 percent increase over 2011.” Deloitte (Insights for CIOs)
  40. 40. Why ESNs… So, Enterprise Social Networking is cool, widely adopted, and growing fast, but really - what problems does it solve?
  41. 41. Research on ESN… “Consumers don‟t want brand relationships to be part of their open social networks; instead they want company websites to be more like their experiences with open social networks.” The Incyte Group
  42. 42. Research on ESN… “The primary beef with platforms like Facebook and Google+ tends to be that user information is effectively walled off from the rest of the Internet. The treasure trove of content posted and shared within Facebook, for instance, is largely invisible outside of Facebook. Google can‟t crawl it.” Fast Company
  43. 43. Research on ESN… “The primary beef with platforms like Facebook and Google+ tends to be that user information is effectively walled off from the rest of the Internet. The treasure trove of content posted and shared within Facebook, for instance, is largely invisible outside of Facebook. Google can‟t crawl it.” Fast Company “Oh, and Facebook owns the data about those interactions, not you.” Jason Stone
  44. 44. Shameless plug for DNN… Here‟s good news. You can incorporate community functionality seamlessly into your existing website with Evoq Social.
  45. 45. Examples To be effective, ESNs have to create value. What are some examples of value creation?
  46. 46. Examples: Gamification
  47. 47. Examples: Gamification • • • • • 500% increase in customers„ product reviews 66% increase in site visitors 30% increase in comments Reduced marketing costs Reduced product support costs
  48. 48. Examples: Ideas / Vote Ups
  49. 49. Examples: Ideas / Vote Ups
  50. 50. Examples: Ideas / Vote Ups • • • • 150,000+ ideas submitted 2,000,000+ votes cast 277 ideas brought to life Idea #128: Cake Pops (5.8 million sold each year)
  51. 51. Examples: Q & A
  52. 52. Examples: Q & A
  53. 53. Examples: Q & A
  54. 54. Examples: Q & A • Generates $5 million in value in annual support savings and sales advocacy. • 600,000 customer visits per quarter. • 22 million pages of content.
  55. 55. My own experience: iheartdnn.com
  56. 56. My own experience: iheartdnn.com
  57. 57. My own experience: iheartdnn.com
  58. 58. My own experience: iheartdnn.com And why do we fall, Bruce? So we can learn to pick ourselves up.
  59. 59. My own experience: iheartdnn.com Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results
  60. 60. My own experience: iheartdnn.com Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results, but that‟s typically a result in a failure of strategy rather than a failure of the tool (software).
  61. 61. Thank you! For more information on Enterprise Social Networking and Evoq Social contact: Jason Stone VP, Sales and Marketing Engage Software jstone@engagesoftware.com 314-884-2448

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