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Workshop: Digitale forretningsmodeller

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Presentasjon fra workshop i regi av Positiv Opplæring 25.mai 2016

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Workshop: Digitale forretningsmodeller

  1. 1. Strategy & innovation consulting company
  2. 2. DIGITALE FORRETNINGS- MODELLER 25.MAI 2016 Inger Hanne Vikshåland – Engage // Innovate - @vikshaaland Positiv opplæring
  3. 3. Inger Hanne Vikshåland Growth Hacker Digital native Yoga junkie
  4. 4. ALLE BRANSJER UTSETTES FOR DIGITAL DISRUPSJON. HVA GJØR DERE?
  5. 5. ”Digitalisering er utrolig spennende, men det har ingenting med shipping å gjøre. – Men så skjønte vi at det har veldig mye med shipping å gjøre.” Lasse Kristoffersen, Administrerende direktør i Torvald Klaveness-gruppen
  6. 6. MER ENN MARKEDSFØRING MER ENN SOSIALE MEDIER MER ENN TEKNOLOGI THE BIG PICTURE
  7. 7. Klisje! Det handler om folk Enkelt – Praktisk – Tilgjengelig
  8. 8. ”You’ve got to start with the customer experience and work back toward the technology, not the other way around”
  9. 9. DISRUPTED Movies Traveling Bookstores News Music Newspapers Gaming ”Dating” Photo
  10. 10. ONGOING DISRUPTION Marketing Bank Publishing Entartainment Cloths Recruitment Food TV Car industy
  11. 11. COMING SOON Education Elderly Care Health Oil & gas
  12. 12. Disruptive innovation
  13. 13. …..always follows a pattern.
  14. 14. The market leader
  15. 15. The market leader
  16. 16. The market leader Ha, ha, ha….
  17. 17. …..???? The market leader
  18. 18. ‘’…we don’t understand…’’ The market leader
  19. 19. ‘’…Oooppppsssss’’ The market leader
  20. 20. Digitalisering av fysiske produkter og tjenester
  21. 21. Strategy & innovation consulting company ‘’Når selskap tar i bruk teknologi gjør de ofte gamle ting – på nye måter’’
  22. 22. Strategy & innovation consulting company Når selskap setter det digitale i kjernen av alt de gjør, får de et helt annet syn på strategi og teknologi. I dette tverrsnittet utvikles de digitale forretningsmodellene
  23. 23. HELSE CASE
  24. 24. The Uberfication Of Healthcare
  25. 25. Den eldre populasjonen i Stavanger mellom 67-79 år vil øke med 33,5% innen de neste 5 årene
  26. 26. BANK MINI CASE
  27. 27. «Banking is essential. Banks are not»
  28. 28. Telenor banka aspires to become the leading provider of mobile and online financial services in Serbia.
  29. 29. Etter 18 måneders drift har Telenors Easypaisa hatt ti millioner registrerte brukere – mens alle de andre bankene til sammen dekker bare åtte millioner
  30. 30. Hvor mange forretningsmodeller……? (Hvor mange måter å tjene penger på…)
  31. 31. Hvor mange forretningsmodeller kan du tenke deg….. for ‘’en ku’’?
  32. 32. ?
  33. 33. Connected Cattle: How wearables and the cloud help farmers get their cows pregnant
  34. 34. Kr. 105 millioner
  35. 35. Anybody can be strategically - David Kelley, IDEO creative. You just have to learn how.
  36. 36. 1984, the rediscovered business model from 1957
  37. 37. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home)
  38. 38. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) Drones Broadband….
  39. 39. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) Drones EnergyBroadband….
  40. 40. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) Drones Robotics EnergyBroadband….
  41. 41. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) Drones Self-Driving Cars Robotics EnergyBroadband….
  42. 42. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) Drones Glass Self-Driving Cars Robotics EnergyBroadband….
  43. 43. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) Calico Cancer Drones Glass Self-Driving Cars Robotics EnergyBroadband….
  44. 44. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3 Search & Ads Youtube Ads Maps Waze Android Nest (Home) SpaceX Moon TechnologyCalico Cancer Drones Glass Robotics EnergyBroadband….
  45. 45. Get yours at www.strategytoolsforthenextgeneration.com/threelevels Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Three Levels of Business Models Swing for the fences M ap outyourfuture revenue stream s Consulting Milk & Bread % of your revenue:................................................ Truly audacious, mind-blowing, amazing, wow business ideas can be found here. With a very high risk/reward profile, 7 or even 9 out of 10 of these will fail. But the ones who make it will make up for the failed ones. Often, these projects require significant work to pitch to clients and parters, who often don’t get it the first few times. But once successful, these will push industry innovation and attract attention far outside the current client and partner base. Genuine knowledge workers dream of working here. % of your revenue:.................................................... More challenging and interesting projects can be found here. These carry somewhat higher risk, but also higher income streams. There’s always a degree of uncertainy on behalf of the consultants if and how this work is possible. These projects require some creative thinking to solve. % of your revenue:.................................................... Is the steady, long-term, low-risk cash flows. Pays the rent and salaries. We can budget these income streams well in advance with a high degree of certainty. Often, this is repetitive, low-innovation work. For knowledge workers, this can, over time, sometimes become boring. 1 2 3
  46. 46. PROSJEKT #1 Skisser 1-3 «nye» forretningsmodeller – forsøk å følge de tre nivåene #2 Lag en plan for å ta dette videre internt #3 Lag en pitch på 3 - 5 slides for å skape bevegelse (begeistring) internt i ledergruppen/styret
  47. 47. ”The problem is NOT new ideas”
  48. 48. The problem is the system, processes, methods, tools and resource allocation.
  49. 49. …it’s the HOW of the organization
  50. 50. Mange små og mellomstore bedrifter mangler både digital kunnskap og mulighet til å teste nye forretningsmodeller. Vi har sovet i timen, sier Walter Qvam.
  51. 51. Kilde: http://www.russellreynolds.com/insights/thought-leadership/2014-digital-board-director-study
  52. 52. Takk for i dag! Inger Hanne Vikshåland ingerhanne@engage-innovate.com 45292828

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