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19-2-2015
1
Stavanger, 29th January, 2015
Innovating 4 Change at DSM
Rob Kirschbaum, CEO SakuragiConsult
(former VP Open I...
19-2-2015
2
© 2014 DSM. All rights reserved
DSM at a glance*
Page 4
Sales
~ €10 billion
EBITDA
~ €1.3 billion
Global
prese...
19-2-2015
3
DSM – understands change
Coal Mining
Commodity
Chemicals
Specialty
Chemicals
Life Sciences &
Materials Science...
19-2-2015
4
Significant transformation (Sales %)
Page 8
Chemical synthesis &
biotechnology
Energy, chemistry &
polymer tec...
19-2-2015
5
DSM’s
organization
Page 9
Supervisory Board
Managing Board
Functional Excellence
Shared Services
Associates
DS...
19-2-2015
6
• Our purpose is to create brighter lives for
people today and generations to come
• We connect our unique com...
19-2-2015
7
Page
DSM in motion: driving focused growth
Challenge: >9 billion people in 2050!
19-2-2015
8
De
afb
eel
“We cannot be
successful nor can we
call ourselves successful
in a society that fails”
Feike Sijbes...
19-2-2015
9
 Introduction to Royal DSM
 Innovation
- Open Innovation model
- DSM Innovation Center
- The “Balancing Act”...
19-2-2015
10
De
afb
eel
20%
Innovation Sales 2015
@ ~5% higher Gross Margins
Top Quartile
McKinsey Innovation
Benchmark 20...
19-2-2015
11
De
afb
eel
21
Breakthroughs can be “Proudly Found Elsewhere”
19-2-2015
12
Page
Why do we need Open Innovation?
99.9996% of world population outside DSM!
Networks needed!
DSM
Page 23
P...
19-2-2015
13
Page
Prof. Henry Chesbrough: 2003 ~2012
Page 25
Page
Open Innovation means Opening doors!
19-2-2015
14
PagePage 27
Page
Value Creation by Open Innovation
Fuzzy
start
Well
defined
goal
Interaction /
Synthesis
Inte...
19-2-2015
15
Page
It works much
better when
Open!
Page 29
Innovation is like a parachute……
Innovation is like a parachute…...
19-2-2015
16
Page
Venturing: How to mitigate risks?
Page
DSM Venturing Mission
Competence center for external (VC) partici...
19-2-2015
17
Page
Venturing integral part of innovation
Since 2001
• Scouted and screened more than 5,000
companies, windo...
19-2-2015
18
FOR INTERNAL USE ONLY
Corporate Venturing
A win-win situation is the objective
35
Page
FOR INTERNAL USE ONLY
...
19-2-2015
19
37
Product new
to DSM
Market new to DSM
“Adjacent Business”
New to
The World
Mature
Managing the Portfolio ac...
19-2-2015
20
Breakthrough versus Incremental Innovation
The Balancing Act
Long term Vision
Entrepreneurship
Agility
Medium...
19-2-2015
21
The first natural, scientifically substantiated
solution for healthy blood flow
EFSA (proprietary) health cla...
19-2-2015
22
Brewers Clarex ™
Natural beer stabilization system for extended shelf life
‘With DSMs Brewers Clarex™
CO2 emi...
19-2-2015
23
BioBased: Beyone™ 1 for Wind Mills
Bright Science
Windmill blades from Beyone™ 1 resin
Superior fatigue resis...
19-2-2015
24
EcoPaXX®: Engine cover
Bright Science
70% bio-based engineering plastic
Superb surface appearance
High therma...
19-2-2015
25
De
afb
eel
 Introduction to Royal DSM
 Innovation
- Open Innovation model
- DSM Innovation Center
- The “Ba...
19-2-2015
26
Page
DSM Biomedical
Page
DSM Biomedical
materials improve
over 4.4 million
people’s lives,
every day.
FOR INT...
19-2-2015
27
Page
 A new application for Dyneema® Purity:
Fixation of transplanted ligaments in the knee
 A continuous l...
19-2-2015
28
Open Innovation in biomedical materials
EBA
Biomedical
Licensing
In
Venturing
Spin in
Joint
Business
Developm...
19-2-2015
29
Page
Biomaterials history at DSM
Medical Coatings
R&D efforts
started in DSM
Desotech
First sales of
Dyneema ...
19-2-2015
30
Page
Hydrocarbons are running out and/or become much
more expensive
Source: http://www.trendlines.ca/scenario...
19-2-2015
31
Page
Drivers promoting a Bio-economy are changing
Induce Innovations
Page
Biomass “cracking” enables the Bio-...
19-2-2015
32
Page
Biomass as a source of fermentable sugars
Plant cells
Cellulose Hemi-cellulose
Lignin
Glucose
Xylose
Ara...
19-2-2015
33
Page
Page
From biomass to cellulosic bio-ethanol
19-2-2015
34
Enabling Advanced Biofuels
POET & DSM: two innovative leaders – one
shared vision
• Making cellulosic ethanol...
19-2-2015
35
69Emmetsburg, September 3rd, 2014
• Cellulosic bio-ethanol
• Renewable diesel
• Bio-Succinic
+
Current major ...
19-2-2015
36
Renewability is Not Enough as a Value Proposition
DSM Advanced Surfaces
19-2-2015
37
KhepriCoat® Anti-reflective coating
KhepriCoat® AR coating has best in class
transmission gain and outstandin...
19-2-2015
38
DSM and the sun, an era of progress
1902 1970 2000 2010 2020
1 nano second
1~3 year
~70 Million year
~300 Mil...
19-2-2015
39
Page
77
Product new
to DSM
Market new to DSM
“Adjacent Business”
New to
The World
Mature
Emerging
Growth
Decl...
19-2-2015
40
linkedin.com/company/DSM
twitter.com/DSM
facebook.com/DSMcompany
flickr.com/DSMcompany
youtube.com/DSMcompany...
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Strategy Summit: Rob Kirschbaum - DSM’s journey from mining to sciences

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Strategy summit is our annual strategy & innovation conference where we combine some of the world’s leading thinkers in the field, with break-out workshop sessions.
We’ve looked worldwide for the best cases, the best research and the most incredible examples of leading strategic transformations. It’s a leadership skill few boards and CEO’s master. It’s a leadership skill that will become increasingly important over the coming decades. It’s the theme and focus of the 2nd annual Strategy Summit: Learning to lead strategic transformation.

How a company of 25.000 employees have gone through five waves of transformation, from mining and petrochemicals to advanced Sciences. Rob Kirschbaum has led innovation work at DSM since 2000. He will share his insights into building the innovation engine for longterm transformation.

Rob Kirschbaum
Former VP Open Innovation at Royal DSM

Published in: Business
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Strategy Summit: Rob Kirschbaum - DSM’s journey from mining to sciences

  1. 1. 19-2-2015 1 Stavanger, 29th January, 2015 Innovating 4 Change at DSM Rob Kirschbaum, CEO SakuragiConsult (former VP Open Innovation DSM) Page  Introduction to Royal DSM  Innovation - Open Innovation model - DSM Innovation Center - The “Balancing Act”  Breakthrough examples - Health - Sustainability  Take aways
  2. 2. 19-2-2015 2 © 2014 DSM. All rights reserved DSM at a glance* Page 4 Sales ~ €10 billion EBITDA ~ €1.3 billion Global presence ~24,500 employees worldwide Listed at Euronext NYSE Share price quintupled in 25 years • DSM is a global Life Sciences and Materials Sciences company active in health, nutrition and materials • DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials • 5% of Turnover in R&D (~2500 Fte) Sustainability leader Top ranking Dow Jones Sustainability Index * 2013 numbers total DSM
  3. 3. 19-2-2015 3 DSM – understands change Coal Mining Commodity Chemicals Specialty Chemicals Life Sciences & Materials Sciences Page 5 Successful transformation track record Page 6 Evolution Life Science Products Coal Fertilizers Petrochemicals Performance Materials Bioterials / Biologics Chemical engineering Polymer technology Life Sciences Materials Sciences Mechanical engineering Modern Biotechnology Technological competences1902 1930 19701950 1990 2000 2010 Classical Biotechnology
  4. 4. 19-2-2015 4 Significant transformation (Sales %) Page 8 Chemical synthesis & biotechnology Energy, chemistry & polymer technology Biotechnology Hoffman La Roche’s Vitamins (1930s) DSM (1902) Gist-Brocades (1869) Vitamins Omega’s Carotenoids Premixes for food & feed Enzymes Minerals Cultures & Yeasts Nutraceuticals Pharmaceuticals Cellulosic bioethanol Biomedical materials Bio-plastics High Performance Plastics Polyamides and precursors Resins for coatings and composites Functional Materials Solar – advanced surfaces Life Sciences Materials Sciences Building on an impressive history
  5. 5. 19-2-2015 5 DSM’s organization Page 9 Supervisory Board Managing Board Functional Excellence Shared Services Associates DSM Sinochem Pharma DPx Pharma POET-DSM Nutrition DSM Food Specialties DSM Nutritional Products Performance Materials DSM Dyneema DSM Resins & Functional Materials DSM Engineering Plastics Corporate Staffs Polymer Intermediates DSM Fiber Intermediates DSM Innovation Center DSM Bio-based Products & Services DSM Biomedical DSM Advanced Surfaces LIFE SCIENCES & MATERIAL SCIENCES 12% 4% 7% 2% 24% 3%6% 8% 7% 9% 11% 7% Attractive markets of DSM Food & Beverages PharmaE&E Textiles Automotive Building & Construction Other Infant nutrition Dietary Supplements Animal Feed Page 10 Personal Care 2013 Sales by end-market (Food) Packaging DSM offers products & solutions to a wide range of markets
  6. 6. 19-2-2015 6 • Our purpose is to create brighter lives for people today and generations to come • We connect our unique competences in Life Sciences and Materials Sciences to create solutions that nourish, protect and improve performance Mission De afb eel Global societal trends drive DSM’s markets Population growth Wealth Resources constraints Sustainability UrbanizationHealthcare costs Energy security Food security Ageing population MaterialsNutritionHealth
  7. 7. 19-2-2015 7 Page DSM in motion: driving focused growth Challenge: >9 billion people in 2050!
  8. 8. 19-2-2015 8 De afb eel “We cannot be successful nor can we call ourselves successful in a society that fails” Feike Sijbesma, CEO, Royal DSM Sustainable Manufacturing/ Raw Materials Energy Security Health Food & Nutrition Security People Planet Profit Science & Innovation Themes  a Sustainable Company People+ Eco+
  9. 9. 19-2-2015 9  Introduction to Royal DSM  Innovation - Open Innovation model - DSM Innovation Center - The “Balancing Act”  Breakthrough examples - Health - Sustainability  Take aways Page FOR INTERNAL USE ONLY
  10. 10. 19-2-2015 10 De afb eel 20% Innovation Sales 2015 @ ~5% higher Gross Margins Top Quartile McKinsey Innovation Benchmark 2012 €1B Disruptive Platforms, 2020 Building an intrinsically innovative company Page 19 De afb eel Science @ work R & D Innovation Competences Technology Platforms Knowledge IdeasIP Market SolutionsBusiness Models Inventions Know-how
  11. 11. 19-2-2015 11 De afb eel 21 Breakthroughs can be “Proudly Found Elsewhere”
  12. 12. 19-2-2015 12 Page Why do we need Open Innovation? 99.9996% of world population outside DSM! Networks needed! DSM Page 23 Page Contrasting principles of Innovation •Closed Open • All smart people work for us Most of the smart people do not work for us • Invent, develop, produce yourself Add internal & external forces • Discover and get to market as No1 We can profit from outside R&D • Commercialize quickly Choose the best business model • Create most and best idea’s to win Use internal and external idea’s to win • Control your IP to defend positions Profit from other’s and combine with own IP • The Lab is our World ! The World is our Lab ! Page 24
  13. 13. 19-2-2015 13 Page Prof. Henry Chesbrough: 2003 ~2012 Page 25 Page Open Innovation means Opening doors!
  14. 14. 19-2-2015 14 PagePage 27 Page Value Creation by Open Innovation Fuzzy start Well defined goal Interaction / Synthesis Intellectual Asset Management Licensing In Venturing Spin in Joint Business Developments Acquisitions Licensing Out Spin out/off Divestments R&D services Market Scouting / Business Intelligence Competence Development, Technology Intelligence Open innovation has become a competitive necessity!
  15. 15. 19-2-2015 15 Page It works much better when Open! Page 29 Innovation is like a parachute…… Innovation is like a parachute… It works much better when it’s open! Page DSM Innovation CenterDSM Innovation Center EBA Biomedical EBA Advanced Surfaces EBA Bio-based Products & Services Business Incubator New Business DevelopmentNew Business Development CTO Office Venturing Excellence in Innovation Licensing Enablers / AcceleratorsEnablers / Accelerators Page 30
  16. 16. 19-2-2015 16 Page Venturing: How to mitigate risks? Page DSM Venturing Mission Competence center for external (VC) participations aimed at boosting innovation & growth Window to the world • Explore new emerging markets, technologies and products to enhance product portfolio, technology toolbox and business model(s) Strategic value • Add value internally and externally • Facilitate strategic co-operations with start-ups Financial return • Portfolio approach • Returns needed to pay for cost and capital and be a sustainable activity
  17. 17. 19-2-2015 17 Page Venturing integral part of innovation Since 2001 • Scouted and screened more than 5,000 companies, window on-the-world Resulting in • ~50 direct investments; >20 active in current portfolio • Partnerships and collaborations with >50 companies in various forms Venture 2020 Strategy • (just) 4 focus areas • Industry savvy within Venturing • Strategic remains primary drive • Financial performance boundary condition for sustainable venturing • Be present and active in innovation hubs Page Portfolio snapshot of direct investments – May 2014 Nutrition (Bio)medical OtherBioBased
  18. 18. 19-2-2015 18 FOR INTERNAL USE ONLY Corporate Venturing A win-win situation is the objective 35 Page FOR INTERNAL USE ONLY 36 1 2 3 4 5 6 7 8 9 Innovation Aspirations Innovation Strategy Idea Generation and Validation Project Management Commercialization and Launch Portfolio Management External Networks Organization Culture and Talent 2.0 2.5 3.0 3.5 Industry average Average DSM 2006 Average DSM 2010 Monitoring Innovation Performance Scale 1 - 4 ID 2012
  19. 19. 19-2-2015 19 37 Product new to DSM Market new to DSM “Adjacent Business” New to The World Mature Managing the Portfolio across Levels Emerging Growth Decline Marketlifecycle Improved Product Disruptiveness 1~1.5yr Established Products and Business Lines 1.5–3yr3-5yr5-9yr New Platforms Break-Away New Applications and Adjacencies Page 38 Portfolio management of innovations EmergingMature Existing New Renew & Grow existing position Maintain & Strengthen existing position Expand to adjacent markets Red Box Explore & Build Disruptiveness MarketMaturity
  20. 20. 19-2-2015 20 Breakthrough versus Incremental Innovation The Balancing Act Long term Vision Entrepreneurship Agility Medium term Vision Operational Excellence Lower risk Pilot plants Scaling-up Breakthrough Innovation Innovation Center Business Groups Sustainable, Profitable Innovations Page 39 Arnitel® Eco A high performance thermoplastic elastomer Partially made from renewable resources, using rapeseed oil. Adding new performances, like UV and heat resistance Eco+ A high performance thermoplastic elastomer Partially made from renewable resources, using rapeseed oil. Adding new performances, like UV and heat resistance Eco+ Panliners of Arnitel Eco, lowering the carbon footprint enabling higher temperatures Panliners of Arnitel Eco, lowering the carbon footprint enabling higher temperatures
  21. 21. 19-2-2015 21 The first natural, scientifically substantiated solution for healthy blood flow EFSA (proprietary) health claim: “Fruitflow® helps maintain normal platelet aggregation, which contributes to healthy blood flow” People+ The first natural, scientifically substantiated solution for healthy blood flow EFSA (proprietary) health claim: “Fruitflow® helps maintain normal platelet aggregation, which contributes to healthy blood flow” People+ FiSA 2012 : Fruitflow® one of the most innovative products of the year FiSA 2012 : Fruitflow® one of the most innovative products of the year Maxilact® The freedom to enjoy dairy People+ Lactose free is one of the fastest growing segments in dairy, driven by increasing awareness of lactose intolerance and health & wellness trend. Maxilact® breaks down lactose in dairy products, making them suitable for lactose intolerant consumers. DSM was the first company to commercialize lactase and has been innovating ever since to meet today’s and tomorrow’s lactase needs.
  22. 22. 19-2-2015 22 Brewers Clarex ™ Natural beer stabilization system for extended shelf life ‘With DSMs Brewers Clarex™ CO2 emissions from brewing 1 hectoliter of beer are reduced between 5 and 8%’ ‘Every December, in the UK a billion pints of beer are being sold’ Eco+ example Page 43 Reducing Methane Emission from Cattle Identification and development of a feed additive(s) solution to: 1. reduce methane by 25-30% in vivo 2. with the potential for better performance (increased milk yield, increased daily weight gain, etc.). Eco+
  23. 23. 19-2-2015 23 BioBased: Beyone™ 1 for Wind Mills Bright Science Windmill blades from Beyone™ 1 resin Superior fatigue resistance using a styrene- free, cobalt-free resin with 40 % bio-content Brighter Living Fast blade manufacturing: increased production output per mold Reduced Eco-footprint vs. epoxy Elimination of exposure during blade production Trends Sustainable energy generation 45Page © 2013 DSM. All rights reserved 46 Biobased: Waterborne Decorative Coatings Trends Need for sustainable paints Reducing the carbon footprint Bright Science Bio-based waterborne alkyd emulsions, VOC free, high performance Brighter Living Renewable content between 40 – 70% Protecting indoor air quality and improving working conditions Application: Primers and high gloss paints for professionals and DIY © 2013 DSM. All rights reserved
  24. 24. 19-2-2015 24 EcoPaXX®: Engine cover Bright Science 70% bio-based engineering plastic Superb surface appearance High thermal resistance up to 250C Brighter Living Reduction of 40% of the CO2 emissions compared to conventional polyamides Trends Reducing carbon footprint Mercedes A class: reduced CO2 footprint with 40% A new standard in hand protection The world’s most cut resistant fiber 8x thinner than Nylon 2x thinner than aramid and any HPPE…… …. results in a new level of protection with no compromise in comfort or durability!!
  25. 25. 19-2-2015 25 De afb eel  Introduction to Royal DSM  Innovation - Open Innovation model - DSM Innovation Center - The “Balancing Act”  Breakthrough examples - Health - Sustainability  Take aways New exciting growth platforms established 3 Emerging Business Areas up and running DSM Bio-based Products & Services DSM Biomedical Advanced Enzymes and Yeast platforms: enabling Advanced Bio Energy and Bio-based chemicals Innovative materials that deliver more advanced clinical procedures and improved patient outcomes Aspiration by 2020: sales up to €1bn at high EBITDA margin Slide 50 DSM Advanced Surfaces Smart coatings and surface technologies to boost performance in the solar industry
  26. 26. 19-2-2015 26 Page DSM Biomedical Page DSM Biomedical materials improve over 4.4 million people’s lives, every day. FOR INTERNAL USE ONLY Page 52
  27. 27. 19-2-2015 27 Page  A new application for Dyneema® Purity: Fixation of transplanted ligaments in the knee  A continuous loop made from Dyneema® Purity is used to secure the soft tissue transplant, providing strength and stiffness  The application of these very strong yet soft fibers reduce trauma to the transplant  Product is ingredient-branded with the Dyneema® Purity ingredient logo Innovation in Biomedical Materials Page Materials evolution Treatment moves from repair to healing Stimulation of Bone growth Cartilage repair Orthopedic OrthopedicOrthopedic CMFCardio Pacemaker leads Hip implants Bone cement Ophthalmology Orthopedic Back-of-the-eye medication Resorbable screws tendon repair • Material stays in the body • Highly durable • Maintaining mechanical properties over years • Controlled drug release • Disappears after use • Healing by stimulation and growth of patients’ own tissue • Disappears over time BIO-INTERACTIVEBIO-ACTIVE Medical coatings and polymers BIO-PASSIVE Resorbable polymers and Drug Delivery Therapeutic materials, Regenerative medicine
  28. 28. 19-2-2015 28 Open Innovation in biomedical materials EBA Biomedical Licensing In Venturing Spin in Joint Business Developments Acquisitions, Alliances / JVs Licensing Out Spin out/off Divestments R&D services Joint R&D Device design; Exclusive material developments Scientific Advisory Board & other Consultants Page 55 Public Private Partnerships Page Biomedical Materials Medical Device Development Medical Device Manufacturing / Assembly Implant Surgery Patient After- care License agreements Extended offering Materials Assembly Joint development Royalties US$ 1.5bn US$ 150bn >US$ 150bn Device Supply Agreements Component Supply Agreement Materials Supply Agreement Move Forward selectively in the Value Chain
  29. 29. 19-2-2015 29 Page Biomaterials history at DSM Medical Coatings R&D efforts started in DSM Desotech First sales of Dyneema Purity® fiber for knee ligament fixation First sales Medical Coatings Start of UH and Drug Delivery activities BMM Public Private Partnership funded by Dutch government Medivas technology acquisition for Drug Delivery Bionate® II PCU Antimicrobial Coatings Next generation UH product VitroStealth® non- biofouling coatings Start of DSM Dyneema’s Medical R&D Efforts Official launch of Dyneema Purity® orthopedic sutures Biomedical EBA launched PTG Acquisition (est. 1989) First cardiovascular and ophthalmic drug delivery development agreements First sales of Dyneema Purity® fiber in cardiovascular and spinal applications Actamax DSM-DuPont JV HQ move to Berkeley, CA DSM targets EBA sales in 2020 > €1bn Expanded portfolio for ophthalmic applications Kensey Nash Acquisition 20122000 2002 2004 2006 2008 2010 Page 57 Page 58 DSM Bio-based Products & Services Eco+
  30. 30. 19-2-2015 30 Page Hydrocarbons are running out and/or become much more expensive Source: http://www.trendlines.ca/scenarios.htm Peak Oil: 94-mbd in 2022 The year flow breaches below today's 86-mbd: 2040 The year we virtually run out (excl BTL): 2257 (less than 5mbd) Page 1000 30002000 Fossilresourceuse Living off the land Living off the land A brief Fossil moment in history From the Fossil Age to the Bio-Age
  31. 31. 19-2-2015 31 Page Drivers promoting a Bio-economy are changing Induce Innovations Page Biomass “cracking” enables the Bio-economy Lignin Hemicellulose Cellulose Protein Fatty acid (veg. oil) Starch Fuel, Chemicals & Food
  32. 32. 19-2-2015 32 Page Biomass as a source of fermentable sugars Plant cells Cellulose Hemi-cellulose Lignin Glucose Xylose Arabinose Glucose Galactose Mannose Biomass 63 Page Inspired by Nature – Xylose Isomerase • C5 Yeast • Conversion of Xylose and Arabinose • Increased yield of EtOH
  33. 33. 19-2-2015 33 Page Page From biomass to cellulosic bio-ethanol
  34. 34. 19-2-2015 34 Enabling Advanced Biofuels POET & DSM: two innovative leaders – one shared vision • Making cellulosic ethanol competitive to grain ethanol • Building Project LIBERTY ($250 Mln investment) in Emmetsburg, Iowa • Grand Opening 3 September 2014 Page DSM-POET Biomass storage yard
  35. 35. 19-2-2015 35 69Emmetsburg, September 3rd, 2014 • Cellulosic bio-ethanol • Renewable diesel • Bio-Succinic + Current major Biomass Ventures
  36. 36. 19-2-2015 36 Renewability is Not Enough as a Value Proposition DSM Advanced Surfaces
  37. 37. 19-2-2015 37 KhepriCoat® Anti-reflective coating KhepriCoat® AR coating has best in class transmission gain and outstanding outdoor durability. DSM is a committed partner, offering development support and a filled pipeline of future offerings KhepriCoat® AR coating has best in class transmission gain and outstanding outdoor durability. DSM is a committed partner, offering development support and a filled pipeline of future offerings Light trapping : Next step in efficiency gain DSM acquired SolarExcel and its proprietary light trapping technology
  38. 38. 19-2-2015 38 DSM and the sun, an era of progress 1902 1970 2000 2010 2020 1 nano second 1~3 year ~70 Million year ~300 Million year Coal from carbon layers; solar energy captured 300 million years ago Hydrocarbons as derivate of natural oil; solar energy captured 10-70 million year before using Bio fuels captured from biomass where solar energy was stored for approximately 1 year Solar PV, immediate use of solar energy What worked for us …. • Sustainability and Innovation go hand-in hand • Create enough breakthrough options in the pipeline • Nominate and empower “Intrapreneurs” • Protect Radical Innovation Platforms • Strategic consistency; Stay the Course! • Accept the Balancing Act (Business & People) • Patience is needed for Culture changes
  39. 39. 19-2-2015 39 Page 77 Product new to DSM Market new to DSM “Adjacent Business” New to The World Mature Emerging Growth Decline Marketlifecycle Improved Product Disruptiveness 1~1.5yr Established Products and Business Lines 1.5–3yr3-5yr5-9yr New Platforms Break-Away New Applications and Adjacencies Organizing Incremental vs. Radical Innovation De afb eel Key Take Aways • Venturing improves the power to select options • Open Innovation : A tool to rejuvenate your business • Partnerships mitigate innovation risks • Partner with an open mind; dare to share! • Construct Alliances based on complementarity • Focus on the Grand Challenges Page 78
  40. 40. 19-2-2015 40 linkedin.com/company/DSM twitter.com/DSM facebook.com/DSMcompany flickr.com/DSMcompany youtube.com/DSMcompany Questions ?

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